How Pokemon Go is helping this shelter get its dogs walked.

You can catch 'em all and help shelter dogs too.

Phil Pechingpaugh, director of the Muncie Animal Shelter in Indiana, was walking his dog and playing Pokémon Go with his daughter when he had a brilliant idea.

He noticed hoards of people walking around doing the exact same thing they were doing — catching Pokémon — only without a dog.

"I just thought, wouldn’t it be great if we could pair these people who are already out walking with shelter dogs who need exercise and stimulation?" Phil told Upworthy.


Photo from Phil Pechingpaugh, used with permission.

It sounded like the perfect partnership — people can get in a Pokéwalks while giving the pups some attention and fresh air at the same time.

Phil asked a friend to design simple ad. Little did he know how much attention it would draw.

"I didn’t expect much at all. I thought maybe we’ll get five or six people down here … but nothing like what we have received. We’ve had over 70 people in here today," Phil exclaimed.

Image from Phil Pechingpaugh, used with permission.

The people showing up to volunteer aren't just college kids playing Pokémon in their down time.

People of all ages have been coming from places near and far, Phil said, mentioning one girl who drove over two hours just so she could volunteer her time walking shelter dogs (and playing Pokémon, of course).


Phil's ad has already been shared on Facebook over 25,000 times and liked over 7,000 times on Twitter.

In the comments, people are posting with encouragement and love for this idea. It's as if everyone had just been waiting for a way to give back while collecting Squirtles and Pidgeys.

Photo by Karen Hastedt Borovsky/Facebook, used with permission.

With so many people showing up at the shelter in groups of three or four, the dog walkers had to develop a system in which one person would focus on dog walking while the others catch Pokémon.

"If you’re not responsible enough to do that, this probably isn’t the best option for you," Phil noted.

Phil hasn't had any problems with distracted dog walkers thus far, but he and his team do express caution to every person who comes in eager to give this fun, good Samaritan exercise a try.


The biggest compliment has come from other local shelters, Phil says.

"We’ve had other shelters that have reached out and said, 'now we’re going to do this.' I find that to be the biggest form of flattery," Phil told Upworthy.

Thanks to Phil, Pokémon Go may end up being responsible for a major uptick in shelter dog adoptions nationwide. He's already had a couple interested parties come in looking to adopt, and the Pokémon Dogs program has only been around for a day.

Photo by Trista Sydloski-Tesch/Facebook, used with permission.

Phil never would've imagined he'd be bring this much positive attention to Muncie and especially not because of a phone game. It just goes to show, small towns can make big splashes, especially when someone finds a way to combine fun with a good deed.

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Women around the world are constantly bombarded by traditional and outdated societal expectations when it comes to how they live their lives: meet a man, get married, buy a home, have kids.

Many of these pressures often come from within their own families and friend circles, which can be a source of tension and disconnect in their lives.

Global skincare brand SK-II created a new campaign exploring these expectations from the perspective of four women in four different countries whose timelines vary dramatically from what their mothers, grandmothers, or close friends envision for them.

SK-II had Katie Couric meet with these women and their loved ones to discuss the evolving and controversial topic of marriage pressure and societal expectations.

SK-II

"What happens when dreams clash with expectations? We're all supposed to hit certain milestones: a degree, marriage, a family," Couric said before diving into conversation with the "young women who are defining their own lives while navigating the expectations of the ones who love them most."

Maluca, a musician in New York, explains that she comes from an immigrant family, which comes with the expectation that she should live the "American Dream."

"You come here, go to school, you get married, buy a house, have kids," she said.

Her mother, who herself achieved the "American Dream" with hard work and dedication when she came to the United States, wants to see her daughter living a stable life.

"I'd love for her to be married and I'd love her to have a big wedding," she said.

Chun Xia, an award-winning Chinese actress who's outspoken about empowering other young women in China, said people question her marital status regularly.

"I'm always asked, 'Don't you want to get married? Don't you want to start a family and have kids like you should at your age?' But the truth is I really don't want to at this point. I am not ready yet," she said.

In South Korea, Nara, a queer-identifying artist, believes her generation should have a choice in everything they do, but her mother has a different plan in mind.

SK-II

"I just thought she would have a job and meet a man to get married in her early 30s," Nara's mom said.

But Nara hopes she can one day marry her girlfriend, even though it's currently illegal in her country.

Her mother, however, still envisions a different life for her daughter. "Deep in my heart, I hope she will change her mind one day," she said.

Maina, a 27-year-old Japanese woman, explains that in her home country, those who aren't married by the time they're 25 to 30, are often referred to as "unsold goods."

Her mom is worried about her daughter not being able to find a boyfriend because she isn't "conventional."

"I really want her to find the right man and get married, to be seen as marriage material," she said.

After interviewing the women and their families, Couric helped them explore a visual representation of their timelines, which showcased the paths each woman sees her life going in contrast with what her relatives envision.

SK-II

"For each young woman, two timelines were created. One represents the expectations. The other, their aspirations," Couric explained. "There's often a disconnect between dreams and expectations. But could seeing the difference lead to greater understanding?"

The women all explored their timelines, which included milestones like having "cute babies," going back to school, not being limited by age, and pursuing dreams.

By seeing their differences side-by-side, the women and their families were able to partake in more open dialogue regarding the expectations they each held.

One of the women's mom's realized her daughter was lucky to be born during a time when she has the freedom to make non-traditional choices.

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"It looks like she was born in the right time to be free and confident in what she wants to do," she said.

"There's a new generation of women writing their own rules, saying, 'we want to do things our way,' and that can be hard," Couric explained.

The video ends with the tagline: "Forge your own path and choose the life you want; Draw your own timeline."

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