Budweiser tries to apologize for old sexist ads by re-doing some of them for today’s woman.

There are three big reasons why sexist beer ads have fallen by the wayside over the past few years.

1. Millennials are turned off by sexist advertising that degrades women.

2. Craft beers are taking up big shares of the marketplace and their emphasis on quality means more shots of quality hops and less shots of long legs.


3. More women are drinking beer and beverage companies would rather not turn off potential female customers.

On International Women’s Day, Budweiser issued a semi-apology for its long history of sexist ads by reimagining three that ran between 1956 and 1962. The new ads transform the images of women from subservient servers of the frothy brew to empowered consumers who love to pop open a cold one and unwind.

The campaign was created in collaboration with SeeHer, an organization devoted to the accurate portrayal of women in media and advertising.

1956: A woman opens a large pot on the stove as a man enjoys a foamy schooner of Bud. Why can't she have a beer, too?

via Budweiser

2019: After a woman’s favorite Chinese food is delivered, she cracks open a Budweiser to enjoy some time to herself.

via Budweiser

1958: A woman pours her man a Bud while he fixes what looks like a rotary phone. Because he obviously can't pour one for himself.

via Budweiser

2019: A man and woman cheers each other while they appear to be moving into a new home. There’s also a nice big pizza on the floor that looks like delivery so it wasn’t cooked by the woman.

via Budweiser

1962: This one is really sexist. In this ad, the woman is in a bridal get up and thinking about how she married two men, the one that’s packing up their luggage for their honeymoon and his inner self that needs to feel “contented.” How can she make him feel fulfilled? By making “delicious dishes” complemented by the “best beer ever brewed.”

via Budweiser

2019: The headline says it all in this one: “She Found She Has it All.” The woman isn't fulfilled because she makes a mean pot roast for her husband, but because she has a diverse group of girlfriends and they love having a Bud together.

via Budweiser

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I'm staring at my screen watching the President of the United States speak before a stadium full of people in North Carolina. He launches into a lie-laced attack on Congresswoman Ilhan Omar, and the crowd boos. Soon they start chanting, "Send her back! Send her back! Send her back!"

The President does nothing. Says nothing. He just stands there and waits for the crowd to finish their outburst.

WATCH: Trump rally crowd chants 'send her back' after he criticizes Rep. Ilhan Omar www.youtube.com

My mind flashes to another President of the United States speaking to a stadium full of people in North Carolina in 2016. A heckler in the crowd—an old man in uniform holding up a TRUMP sign—starts shouting, disrupting the speech. The crowd boos. Soon they start chanting, "Hillary! Hillary! Hillary!"

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via EarthFix / Flickr

What will future generations never believe that we tolerated in 2019?

Dolphin and orca captivity, for sure. They'll probably shake their heads at how people died because they couldn't afford healthcare. And, they'll be completely mystified at the amount of food some people waste while others go starving.

According to Biological Diversity, "An estimated 40 percent of the food produced in the United States is wasted every year, costing households, businesses and farms about $218 billion annually."

There are so many things wrong with this.

First of all it's a waste of money for the households who throw out good food. Second, it's a waste of all of the resources that went into growing the food, including the animals who gave their lives for the meal. Third, there's something very wrong with throwing out food when one in eight Americans struggle with hunger.

Supermarkets are just as guilty of this unnecessary waste as consumers. About 10% of all food waste are supermarket products thrown out before they've reached their expiration date.

Three years ago, France took big steps to combat food waste by making a law that bans grocery stores from throwing away edible food.According to the new ordinance, stores can be fined for up to $4,500 for each infraction.

Previously, the French threw out 7.1 million tons of food. Sixty-seven percent of which was tossed by consumers, 15% by restaurants, and 11% by grocery stores.

This has created a network of over 5,000 charities that accept the food from supermarkets and donate them to charity. The law also struck down agreements between supermarkets and manufacturers that prohibited the stores from donating food to charities.

"There was one food manufacturer that was not authorized to donate the sandwiches it made for a particular supermarket brand. But now, we get 30,000 sandwiches a month from them — sandwiches that used to be thrown away," Jacques Bailet, head of the French network of food banks known as Banques Alimentaires, told NPR.

It's expected that similar laws may spread through Europe, but people are a lot less confident at it happening in the United States. The USDA believes that the biggest barrier to such a program would be cost to the charities and or supermarkets.

"The logistics of getting safe, wholesome, edible food from anywhere to people that can use it is really difficult," the organization said according to Gizmodo. "If you're having to set up a really expensive system to recover marginal amounts of food, that's not good for anybody."

Plus, the idea may seem a little too "socialist" for the average American's appetite.

"The French version is quite socialist, but I would say in a great way because you're providing a way where they [supermarkets] have to do the beneficial things not only for the environment, but from an ethical standpoint of getting healthy food to those who need it and minimizing some of the harmful greenhouse gas emissions that come when food ends up in a landfill," Jonathan Bloom, the author of American Wasteland, told NPR.

However, just because something may be socialist doesn't mean it's wrong. The greater wrong is the insane waste of money, damage to the environment, and devastation caused by hunger that can easily be avoided.

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Policing women's bodies — and by consequence their clothes — is nothing new to women across the globe. But this mother's "legging problem" is particularly ridiculous.

What someone wears, regardless of gender, is a personal choice. Sadly, many folks like Maryann White, mother of four sons, think women's attire — particularly women's leggings are a threat to men.

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Men are sharing examples of how they step up and step in when they see problematic behaviors in their peers, and people are here for it.

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Not only did the good guys show up for the thread, but their stories show how men can interrupt situations when they see women being mistreated and help put a stop to it.

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