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Joy

Best buddies separated during WWII reunite 78 later, proving that true friendship is forever

'It was like we had always been family.'

vets reunited, ptsd, world war 2

World War II, Operation Overlord, Omaha Beach, 1944.

This summer, after 78 years apart, my grandfather, World War II veteran Jack Gutman, got to reunite with his best friend from the war, Jerry Ackerman. They saw each other for the first time since the 1940s and spent two days laughing, joking, catching up and being honored by the Marine Corps at Camp Pendleton in Oceanside, California.

Finding an old friend is always an occasion to celebrate, but the story of how this reunion came to be feels like true kismet. Not only were two buddies reunited, it also brought closure to two WWII veterans during some of the tougher years of their lives, while also uniting two families, now forever changed.

Take a moment and think back to what you were doing at the age of 17.



Depending on your generation, the activities might look a bit different. Baby boomers might have been sipping a milkshake at the local diner. Gen Xers might have been angstily listening to The Smiths or the Sex Pistols. If you’re a Gen Y millennial like me, you were maybe shopping for cheap jewelry at Claire’s Accessories at the mall. Regardless of what you were up to as a teenager, you probably weren’t doing what my grandfather was doing at age 17—fighting as a Navy Corpsman during the invasion of Normandy.

My Grandpa Jack was born in 1925 and grew up in New York City. When Uncle Sam called, he lied about his age and enlisted in the Navy. He wanted to serve his country, but had no idea the horrors of war he would witness during the Normandy Invasion and the invasion at Okinawa.

When I was growing up, my grandfather didn’t talk about the war. For years he struggled with PTSD and all of the various coping mechanisms people experiment with to get out of pain. It almost tore his life apart, but with the love and support of our family, he made his first steps toward healing.

With the help of Dylan Bender, a talented therapist with the Veterans Association, a decade of EMDR and CBT, my grandfather can now talk about his experience during the war. He even wrote a book about it.

Group photo of young navy corpsmen during World War II.

via Erin Shaw

He’s been interviewed on television, at the WWII Museum in New Orleans and he speaks to groups of students regularly. He even got to travel to Normandy, France for the 75th anniversary of D-Day as part of a documentary. You could say his journey to heal the wounds of war was pretty complete, but there has always been one bit of closure he was never able to get.

A friend he always wondered about.

In between the invasion of Normandy and his time in Okinawa, my Grandpa Jack returned to Camp Pendleton for training and that is where he met Jerry Ackerman.

“I was assigned to Oceanside, California and that’s where I met Jack, and we became instant friends,” said Jerry. “He was the most jovial, fun-loving guy ever. Always smiling and always happy.”

The feeling was mutual. “Jerry was one of my best friends after Normandy. I knew him when I got transferred over to Oceanside to the Beach Battalion. We hit it off, I guess from both being New Yorkers maybe. One thing I didn’t like about Jerry was that he was better looking than me,” Grandpa Jack joked. “We bonded together, and it was one of the greatest times I’ve ever had.”

The camaraderie of this new friendship gave my grandpa a respite from all of the atrocities he had experienced while trying to patch up dying soldiers on the beach in France. In his friendship with Jerry and another Navyman, Joe Gagliardi (who we haven’t been able to find), Grandpa Jack found solace and humanity … the very things he wanted to fight to protect when he enlisted. Unfortunately, the war hadn’t ended yet and when Grandpa Jack was sent to Japan, he, Joe and Jerry lost touch.

“We never got a chance to say goodbye when we got to Pearl Harbor,” said Grandpa Jack. “I got transferred to another ship. So all these years I often wondered about them.”

Apparently, Jerry had been wondering about my grandfather as well because one day in early 2021, out of nowhere, a silly little song my grandpa had once taught him popped into his head. It was a happy memory that Jerry desperately needed. His wife Barbara was in the hospital in New York for a health issue, and he was very down after having visited her.

“My parents have been married for 70 years and when something happens to one of them, like my mother’s hospitalization, it really affects the other,” said Peter Ackerman, Jerry’s son. “My father and I finished visiting her and went to a restaurant. It was there, toward the end of our meal, when a song randomly popped into his head that he hadn’t sung since his Navy days during WWII. It was a song, he said, that was taught to him by his good buddy, Jack Gutman. As my father lamented out loud about having never been able to track his friend down, using my phone and good ol' Google, I found someone matching Jack’s description and Navy background. When my father realized I was actually calling someone named Jack Gutman his eyes were as wide as pies!”

Meanwhile in California, Grandpa Jack was having a tough time himself. His life had changed drastically when the pandemic hit. He, like everyone else, was feeling isolated, and while younger generations were turning to their devices, social media and Zoom, older generations without as much tech knowledge were feeling even lonelier. At the time, Grandpa Jack had just gotten over the coronavirus and my grandma had gotten COVID-19 pneumonia and was still slowly recovering. They were quarantined at home and Grandpa Jack was experiencing some pretty tough bouts of depression.

“I was depressed and really down, sitting in my office one afternoon and I was just thinking that life was a lot of crap,” Grandpa Jack said. “I usually try to stay pretty positive, but this day was tough. In my lowest moment of depression the phone rang, and it turned out to be a guy named Peter. He said to me, ‘Are you Jack Gutman?’ and I said, ‘Yeah…’ and he said, ‘Were you stationed in Oceanside, California?’ and I said, ‘I sure was, yeah.’ And he said, ‘Did you ever know a Jerry Ackerman?’ and I said, ‘He was my best friend. I’ve got his picture up on my wall,’ and he said, ‘He’s my father and he’s sitting right here, and he’s been looking for you for about 77 years.’ And I tell you, the tears flowed. It was just the thing I needed so badly. I could not believe it.”

The timing of this call couldn’t have been better, and it was so random that it felt kind of like fate to our families.

“I will take to my grave the look of pure joy on my father’s face when he and Jack spoke for the first time. They talked for a half hour and vowed to keep in touch,” said Peter.

For Grandpa Jack, it was an emotional and life-affirming call that helped give his days some renewed vigor. “Hearing his voice and realizing that there’s a man that for 77 years has been wondering about me, it touched my heart,” said Grandpa Jack.

When the call ended, Peter tells me that his father was beyond grateful to have reconnected with Jack. “He was almost in shock, and happier than I had seen him in a very long time,” he said. “Sitting there in that restaurant, listening to my father talking, laughing and reminiscing with Jack, I felt so happy for both of them, and a deep sense of satisfaction in having helped sew that stitch. It was as if a circle was completed. It was a highlight of my life, and I believe one of the great highlights of my father’s life as well.”

These two men could have connected at any point during the last 70-plus years but for some reason it didn’t happen until a moment when they both needed to hear from each other. Some might call it coincidence, some might call it fate, but it changed both men’s lives.

“My dad’s life had changed so much because of the pandemic,” said my mom, Paula Shaw. “He couldn’t be out with his friends and doing his speaking engagements. So when Jerry’s call came through, dad’s whole life picked up again and turned around. It gave him hope and it gave him a sense that he mattered because this man, 77 years later, remembered him and sought him out. So it was a real turning point for dad.”

You’d think that just having that phone call would have been a highlight of these two men’s twilight years, but there was more coming.

A reunion with military honors.

Jack and Jerry kept in touch over the phone for the next year, but they were still yet to see each other face to face. My mom Paula had gotten to befriend Peter and together they were able to plan a time for Grandpa Jack and Jerry to meet, with a few family members in tow.

It turned out the Ackermans were planning to be in San Diego for a wedding in June of this year and with my own family based in Southern California it would be the perfect time for a reunion.

But before that, they had a face-to-face chat with my mom when she interviewed them for her podcast, Change it Up Radio. I asked my mom what it was like to facilitate the first face-to-face interaction between Jack and Jerry on her podcast over Zoom, and she described it as life-changing.

“When I got the idea to have them see each other for the first time on the Zoom screen I had no idea how really wonderful and moving and almost life-changing it was going to be. When they laid eyes on each other for the first time, dad started to cry, and Jerry just got the sweetest, softest expression on his face. He was so touched that dad was so happy to be able to see him.”

With their podcast interview in the can and a first face-to-face reunion over Zoom a success, it was time to get together in person in San Diego.

World War II veterans are harder and harder to connect with these days. According to Forbes, we lose approximately 234 of them each day. Having two best friends from the war still alive, healthy and with all their mental faculties intact is rare, so time was of the essence to get these two together for some quality time.

Unbeknown to Jerry and Grandpa Jack, my mom had arranged a visit to Camp Pendleton for them as well as for CBS News to come capture their reunion. Our family captured some of our own amateur footage, which is hard to watch without crying.

So what was it like to witness the reunion in person? “It was just lovely to see,” said Mary Jo Gutman, my grandma. “To think about the time that had passed and now they were able to see each other and touch each other, it was just a beautiful moment. Everybody that was there was having the same experience. Some people teared up and some were just in a state of shock, but a happy state. We were all just happy for them both.”

My uncle, Craig Gutman, traveled with Grandpa Jack back to Normandy in 2019 and was with him when he visited the beaches and military cemetery there. He says while that was tough, this moment of closure was nothing but joyful. “It was just so nice for them to see each other again and to be back with each other,” he said. “Even after just a few minutes they were the same 19-year-old guys, BS-ing with each other and telling jokes. To just see the joy in both of them, being able to find an old friend after so many years that they probably figured was either dead or gone and would never be seen again. It was just great.”

My aunt Marilyn Gutman describes their reunion as a full-circle moment. “When they met, it was like they had always been together, starting in on the jokes, the laughter, the camaraderie that had brought them together initially. I felt their lives had just come full circle. I felt a completeness for them, a closure of the wounds of war.”

Over the course of the next couple of days, the families got to spend time together and although I wasn’t able to be there myself, everyone who was there described loving each other instantly just like Jack and Jerry had upon meeting.

“It was like we had always been family,” my mom Paula said. “I get a little teary just thinking about it. It was like we’d known each other for years. We laughed, we had meals together, we chatted up a storm. It was crazy. It was like whatever that energy was that brought dad and Jerry together had been passed onto the families. All the family members felt that same connection.”

For my Grandpa Jack, getting to reunite with his best friend from the war was the last bit of closure he has needed during his healing journey with PTSD. It has reminded him that love is the most important thing we can give to others and that we never know how we touch someone’s life just by being their friend.

“Jack struck me as the happiest guy in the whole world,” Jerry said. “I never ever knew what he went through in Normandy. I’m very delighted to know that at least I was a part of helping Jack rehabilitate himself. I’m very happy about that. Our reunion is something I will never forget.”

Grandpa Jack told me that he spent so long working to get over post-traumatic stress but not knowing what happened to Jerry was like a wound still left open. Finding out what had happened to him gave him closure, but being able to see each other and connect was a moment he’ll never forget. “It really fulfilled a closure for me. It was just amazing.”

“I feel like for both of them there was this unfinished chapter,” said my mom, Paula. “There was so much love between these two men and the war didn’t kill it.”

Perhaps Virgil said it best when he said, “Amor vincit omnia.” Love conquers all.

Science

Researchers dumped tons of coffee waste into a forest. This is what it looks like now.

30 dump truck loads and two years later, the forest looks totally different.

One of the biggest problems with coffee production is that it generates an incredible amount of waste. Once coffee beans are separated from cherries, about 45% of the entire biomass is discarded.

So for every pound of roasted coffee we enjoy, an equivalent amount of coffee pulp is discarded into massive landfills across the globe. That means that approximately 10 million tons of coffee pulp is discarded into the environment every year.



When disposed of improperly, the waste can cause serious damage soil and water sources.

However, a new study published in the British Ecological Society journal Ecological Solutions and Evidence has found that coffee pulp isn't just a nuisance to be discarded. It can have an incredibly positive impact on regrowing deforested areas of the planet.

via British Ecological Society

In 2018, researchers from ETH-Zurich and the University of Hawaii spread 30 dump trucks worth of coffee pulp over a roughly 100' x 130' area of degraded land in Costa Rica. The experiment took place on a former coffee farm that underwent rapid deforestation in the 1950s.

The coffee pulp was spread three-feet thick over the entire area.

Another plot of land near the coffee pulp dump was left alone to act as a control for the experiment.

"The results were dramatic." Dr. Rebecca Cole, lead author of the study, said. "The area treated with a thick layer of coffee pulp turned into a small forest in only two years while the control plot remained dominated by non-native pasture grasses."

In just two years, the area treated with coffee pulp had an 80% canopy cover, compared to just 20% of the control area. So, the coffee-pulp-treated area grew four times more rapidly. Like a jolt of caffeine, it reinvigorated biological activity in the area.

The canopy was also four times taller than that of the control.

Before and after images of the forest

The forest experienced a radical, positive change

via British Ecological Society

The coffee-treated area also eliminated an invasive species of grass that took over the land and prevented forest succession. Its elimination allowed for other native species to take over and recolonize the area.

"This case study suggests that agricultural by-products can be used to speed up forest recovery on degraded tropical lands. In situations where processing these by-products incurs a cost to agricultural industries, using them for restoration to meet global reforestation objectives can represent a 'win-win' scenario," Dr. Cole said.

If the results are repeatable it's a win-win for coffee drinkers and the environment.

Researchers believe that coffee treatments can be a cost-effective way to reforest degraded land. They may also work to reverse the effects of climate change by supporting the growth of forests across the globe.

The 2016 Paris Agreement made reforestation an important part of the fight against climate change. The agreement incentivizes developing countries to reduce deforestation and forest degradation, promote forest conservation and sustainable management, and enhance forest carbon stocks in developing countries.

"We hope our study is a jumping off point for other researchers and industries to take a look at how they might make their production more efficient by creating links to the global restoration movement," Dr. Cole said.


This article originally appeared on 03.29.21

Trader Joe's Key lime pie.

A wholesome story from New Jersey shows what can happen when employees and shoppers drop their roles and act like people. It all started when Jeff Greene of Wayne, New Jersey, was checking out the deserts at his local Trader Joe’s with his family on July 6.

During his search, he asked an employee named Tara if the Key lime pie was any good. “Tara, who was putting out other desserts said it was her favorite dessert in Trader Joe’s, and I said, ‘Well, I make a pretty good one, too. But let’s try this one,’” he said in a viral TikTok video.

Jeff took Tara’s advice and put the pie in his shopping cart. But when he went to check out, Tara intervened. "She handed me a box of key lime pie with a receipt taped to the top," he told People. "She had bought me a key lime pie herself and took the one I was about to purchase out of my cart. It was such a lovely and unexpected gesture."

A week later, Jeff decided to repay the kind gesture. “My wife and I were kind of just hanging out, and I said, ‘You know what? Let’s make the pie,’” Jeff told Today.com.

@sophiegreene__

Some wholesome sunday content & pie. We love @Trader Joe's @trader joes & Tara !! #wholesomemoments #traderjoesmusthaves #dadsbelike #parentsbelike

In the video, Jeff’s son filmed him driving to Trader Joe’s to give his homemade pie to Tara. “Was such a nice surprise, it was so unexpected, so I decided that I was going to make my homemade Key lime pie and bring it to Tara and that’s what we’re doing,” Jeff said in the video. “If a stranger brought me a pie, not sure if I’d eat it, but here’s hoping Tara at least appreciates the gesture.”

When Jeff returned to Trader Joe's with the pie, Tara was shocked. “Oh my God!” she said with a huge smile. “This made my day, you don’t even know.”

“Can I give you all a hug? You don’t know how much this made my day,” Tara said, while welling up with happy tears. “This was so nice of you to do.” Before he left the store, Jeff made sure she kept the pie frozen.



The heartfelt exchange struck a nerve with people on TikTok. "So special and to know people still care about people," Tiffany wrote in the comments. "Tara is a gift to the world; you are a gift to this world, and I’m willing to bet that pie is also a gift to this world!" Jordan added.

Jeff thought giving Tara the pie was a great thing to do in a world with so much negative news. "I thought it could potentially be a really positive thing to do," Jeff told Today. "Especially given everything going on in the world, a small act of kindness and humanity goes a long way."

The funny thing is that the Greene family has yet to taste the original Key lime pie Tara gave them at Trader Joe’s. “We can’t really go back to Trader Joe’s until we’ve actually tried the pie that she bought us,” Jeff joked.

Family

Naming twins is an art. Here are some twin names people say are the best they've ever heard.

With twins, all the regular pressures of having a baby are doubled, including choosing a name.

Are you in favor of rhyming twin names? Or is it too cutesy?

Having twins means double the fun, and double the pressure. It’s a fairly known rule to name twins in a way that honors their unique bond, but that can lead to overly cutesy pairings that feel more appropriate for nursery rhyme characters than actual people. Plus, it’s equally important for the names to acknowledge each twin’s individuality. Again, these are people—not a matching set of dolls. Finding the twin baby name balance is easier said than done, for sure.

Luckily, there are several ways to do this. Names can be linked by style, sound or meaning, according to the baby name website Nameberry. For example, two names that share a classic style would be Elizabeth and Edward, whereas Ione and Lionel share a similar rhythm. And Frederica and Milo seem to share nothing in common, but both mean “peaceful.”

Over on the /NameNerds subreddit, one person asked folks to share their favorite twin name pairings, and the answers did not disappoint.


One person wrote “Honestly, for me it’s hard to beat the Rugrats combo of Phillip and Lillian (Phil and Lil) 💕”

A few parents who gave their twin’s names that didn’t inherently rhyme until nicknames got involved:

"It's the perfect way! Christmas cards can be signed cutely with matching names, but when they act out you can still use their full name without getting tripped up.😂"

"The parents of a good friend of mine did this: her name is Allison and her sister is Callie. Their names don’t match on the surface, but they were Alli and Callie at home."

“Alice and Celia, because they’re anagrams! Sound super different but have a not-so-obvious implicit connection.”

This incited an avalanche of other anagram ideas: Aidan and Nadia, Lucas and Claus, Liam and Mila, Noel and Leon, Ira and Ria, Amy and May, Ira and Ari, Cole and Cleo…even Alice, Celia, and Lacie for triplets.

Others remembered name pairs that managed to sound lovely together without going into cutesy territory.

twin names, twins, babies, baby namesThese matching bunny ears though. Photo credit: Canva

“I know twin toddler boys named Charlie and Archie and they go so well together,” one person commented.

Another wrote, “Tamia and Aziza. I love how they follow the same sound pattern with the syllable endings (-uh, -ee, -uh) without being obnoxiously matchy matchy.”

Still another said, “Lucy and Logan, fraternal girl/boy twins. I think the names sound so nice together, and definitely have the same 'vibe' and even though they have the same first letter they aren't too matchy-matchy.”

Other honorable mentions included: Colton and Calista, Caitlin and Carson, Amaya and Ameera, Alora and Luella, River and Rosie, and Eleanor and Elias.

One person cast a vote for shared style names, saying, “If I had twins, I would honestly just pick two different names that I like separately. I tend to like classic names, so I’d probably pick Daniel and Benjamin for boys. For girls my two favorites right now are Valerie and Tessa. I think Val and Tess would be cute together!”

Overall though, it seems that most folks were fans of names that focused on shared meaning over shared sound. Even better if there’s a literary or movie reference thrown in there.

twin names, twins, babies, baby namesMany adult twins regret that their names are so closely linked together. Photo credit: Canva

“My mom works in insurance, so I asked her. She’s seen a lot of unique ones, but the only twins she remembers are Gwenivere [sic] and Lancelot... bonus points... little brother was Merlin,” one person recalled.

Another shared, “If I had twin girls, I would name them Ada and Hedy for Ada Lovelace and Hedy Lamarr, both very early computer/tech pioneers. Not that I’m that into tech, I just thought it was a brilliant combination.”

Other great ones: Susan and Sharon (think the original “Parent Trap”), Clementine and Cara (types of oranges), Esme and Etienne (French descent), Luna and Stella (moon and stars), Dawn and Eve, plus various plant pairings like Lily and Fern, Heather and Holly, and Juniper and Laurel.

Perhaps the cleverest name pairing goes to “Aubrey and Zoe,” since…wait for it… “they’re A to Z.”

It’s easy to see how naming twins really is a cool opportunity for parents to get creative and intentional with their baby naming. It might be a challenge, sure, but the potential reward is having the most iconic set of twins ever. Totally worth it!

Pop Culture

Keanu Reeves gets emotional while sharing how much 'The Matrix' means to him

Reeves shared his favorite memories of each of his biggest films. When he got to 'The Matrix,' there was a noticeable change.

Raph_PH/Wikipedia, Photo by Shannon Kunkle on Unsplash

“’The Matrix’ changed my life."

Keanu Reeves might have broken into the industry through “Bill and Ted,” and was an established '90s action actor thanks to films like “Speed” and “Point Break.” But his iconic role as Neo in “The Matrix” truly catapulted him into stardom.

For many, “The Matrix” was both a thrilling cinematic escape and a powerful spiritual experience—exploring what it means to be human in the digital age, all while kicking ass in cool leather trench coats. And Reeves was the hero that took us on that journey.

Of course, he would go on to be the center of another legendary franchise with “John Wick” and would become a legend off-camera as a genuinely compassionate and generous person. But to think—we might have not had any of it had Reeves never taken that red pill.

It turns out that not even Reeves himself takes that moment in his life for granted.


During a recent interview with Stephen Colbert on “The Late Show,” the host mentioned several of Reeves’ movies that were celebrating an anniversary this year — “Bill and Ted’s Excellent Adventure,” 35; “Point Break,” 33; “Speed,” 30; “The Matrix,” 25; and “John Wick,” 10.

Colbert then asked Reeves to name a fond memory from each of these iconic movies in a lightning-round style. Reeves was able to get out simple answers like “friendship” for “Bill and Ted” and “the genius of Catherine Bigelow” for “Point Break,” but when he got to “The Matrix,” there was a palpable, emotional pause.

After about twenty seconds, Reeves replied, “’The Matrix’ changed my life. And then, over these years, it’s changed so many other people’s lives in really positive and great ways.”

Gathering himself, he concluded, “As an artist, you hope for that when you get to do a film or tell a story…it’s the best.”

It was so well said that Colbert didn’t bother trying to get a memory for “John Wick” but instead shook his hand and ended the segment.

Watch:

"The Matrix" Changed My Life - Keanu Reeves Shares Fond Memories Of His Most Iconic Filmswww.youtube.com

Down in the comments, people were once again moved by Reeves’ heartfelt authenticity.

“Keanu's response to the Matrix question was so profound.”

“That really got me. So moving. As for the movie itself, to this day, The Matrix is still the most mind-blowing experience I've ever had in a theatre!”

“The answer, his face, his body language, how he changed his emotion so fast just gave me chills and I cried. He knows the truth.”

“What a real dude. There's a reason everyone loves him.”

“Do we all simply want to burst into tears when he emotionally recounts how The Matrix has touched people?”

“To this day, The Matrix remains my favorite movie of all time. Full stop. It's amazing to see him get so emotional when he talks about it.”

“He almost made me cry, that was a raw emotional sincere comment he made - just beautiful.”

“The Academy Awards will honor Keanu Reeves one day with a lifetime achievement award. No doubt. The Matrix is the best sci-fi movie ever made and Keanu was brilliant in the role. A beautiful human being. I always support his work. I wish him the best this world offers.”

By the way, if all this Matrix nostalgia has got you wishing you could see it on the big screen again, you’re in luck! AMC will be presenting a special anniversary screening of it in September.

Entrepreneur Richard Branson.

To paraphrase a popular adage about a tree falling in the woods: If you have a meeting and nobody takes notes of what was said, did the meeting ever really occur in the first place?

That’s the core question at the center of one of billionaire entrepreneur, Virgin Group founder, adventurer and philanthropist Richard Branson’s most important habits. He takes pen-and-paper notes during every meeting.

"I love learning," Branson explained on the “Worklife” podcast with Adam Grant. "I can never understand how people can have a meeting with somebody and not take notes. If you're having a meeting with a group of people where you're planning to sort out issues and not take notes, you're only going to remember two or three things from that meeting. And quite often from a meeting, you might have a list of 20 ideas that come out of it."


He’s got a great point. If people only leave the meeting remembering a handful of ideas, then some great suggestions that should be followed up on magically disappear. The good ideas that deserved reconsidering have been blown away into the ether, never to be considered again.

Branson believes that following up on ideas presented at meetings can take a company up another level.

"It's important to follow up on and it's very important to get back to the person who came up with those ideas and either respond positively or say why you disagree. By dealing with all those small things quickly, you go from potentially becoming an average company into becoming an exceptional company, and the staff who work there are really appreciative that their issues have been dealt with," Branson concludes.

The entrepreneur blames the lack of note-taking squarely on men. He adds that leaving all the note-taking to women does a real disservice to men.



“In my experience, 99 percent of people in leadership roles don’t take notes. What’s more, males are less likely to take notes than their female counterparts,” Branson writes on LInkedIn. “Not only is this unfair to women, but it’s also disadvantageous to men. It’s time for men to step up and do their share of support work. On top of counteracting gender bias in the work force, it will also give men a better understanding of what going on within the business and what needs to be done to make things run more effectively.”

Running meetings without taking notes also makes it harder for meaningful work actually to get done. “This often happens with, for instance, politicians. We will have a meeting, talk about dozens of ideas to improve things, and they won’t write anything down. They might remember one of the ideas, but what about all of the others? They will have to muddle through and little will get done,” he wrote on Virgin’s blog.

Ultimately, it’s essential for people to take notes because great ideas can be lost forever without them. “No matter how big, small, simple or complex an idea is, get it in writing,” Branson wrote. “But don’t just take notes for the sake of taking notes, go through your ideas and turn them into actionable and measurable goals. If you don’t write your ideas down, they could leave your head before you even leave the room.”