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While plenty of dangers lurk on the beach — weird tan lines, food on sticks, sand in unfortunate crevices — there's one you don't hear much about: riptides. (Pipe down, Vance Joy. No one's talking to you.)

Riptides, or rip currents, are powerful, narrow bands of fast-moving water found on the Atlantic, Pacific, and Gulf coasts and even in the Great Lakes.

Rip currents are incredibly difficult for the average beachgoer to spot, making them highly dangerous. They account for 80% of rescues performed by surf-beach lifeguards and are the cause of over 100 deaths a year.


In fact, in the United States, rip currents are 100 times more deadly than sharks.

In June 2015, a 16-year-old girl and her father made headlines after they were almost swept away by a rip current.

Erynn Johns and her father Derrick tried to swim toward shore, but couldn't make it. Sensing her daughter and husband were in trouble, Jennifer Johns ran to the water, where she too ended up caught in the tide.

What saved the family from an unimaginable fate? A selfie stick.

Yes, haters, a selfie stick.

Erynn was recording video with a GoPro camera attached to the infamous monopod, so the entire event was captured on film.

As she felt herself being swept out to sea, the video shows Erynn struggling to swim back toward her father and the shore.

Unfortunately, she was fighting a losing battle. Swimming toward shore means fighting the current, otherwise known as the Ronda Rousey of moving water — odds are, you're going to lose. In fact, people are usually injured or killed because they tire themselves out fighting the current.

Luckily, Erynn's father, Derrick, was able to grab hold of the stick and guide Erynn toward shore.

Onlookers and lifeguards jumped in to help, and the whole family made it safely back to the beach.

GIFs via Derrick Johns.

Derrick Johns, a former Marine, told The Boston Globe the experience was "total, sheer terror."

Facing a riptide without a selfie stick? Keep calm and swim parallel to shore.

If you're caught in a rip current, do not try to swim toward shore. Instead, since riptides are only about 100 feet wide,move parallel to the shore until you are out of danger, then swim to safety.

Photo by Hector Guerrero/AFP/Getty Images.

Wherever you swim this summer, be mindful of your surroundings and never swim alone.

The buddy system is not just for kids. Always swim with someone, and stick to parks and beaches with lifeguards. Summer days are a lot more fun when everyone gets home safe.

Want to experience a rip current from the comfort of dry land? Watch the footage from Derrick Johns' GoPro in its entirety:

And if you haven't already, go snag a selfie stick. It's banned pretty much every place worth going, but on the off chance you can use it, it just might save your life.

Images provided by Pacifico

Making waves in the best way

True

At last, summer is here. And for many people, that means it's time for heading to the beach and maybe even catching some waves. Surfing is a quintessential summertime activity for those who live in coastal communities—it’s not only really fun and challenging, it’s also a great way to celebrate Mother Nature’s beauty. Even after a wipeout, the cool water mixed with warm sunshine offers a certain kind of euphoria. Or, you know, just hanging back on the sand is plenty fun too. Simply being outdoors near the ocean is its own reward.

pacifico quiksilver beach cleanupLet’s protect the places where outdoor adventure happensAll photos provided by Pacifico

However, it's well known that our beautiful beaches are suffering the consequences of overcrowding, pollution and littering. What was once a way of playing in nature is now slowly destroying it. And of course, this affects beachgoers everywhere. The sad truth is—without taking action to preserve all the natural joys the earth provides, we will eventually lose them.

But there is hope. Two popular brands that both have roots in surf culture have teamed up to help make trips to the beach a more sustainable pastime. The best part? You don’t have to know how to hang ten in order to participate.

Pacifico®, a pilsner-style lager originally brought to the U.S. by surfers, and Quiksilver, an iconic apparel company loved by both surfers and beach goers alike, have created a brand-new range of clothing and accessories with sustainability in mind.

Take a look below. These threads are great for all kinds of fun in the sun, without compromising the environment.

pacifico quicksilver beach cleanupsReady to make some waves

The collection launches on July 5 and includes tees and woven shirts, boardshorts, hats, flip-flops and a special beach towel and tote bag. The unique collaboration features the vibrant, colorful designs that are the hallmark of Quiksilver combined with Pacifico elements, created to make a positive impact.

Each item has been thoughtfully curated to minimize an environmental footprint and protect the outdoors. The hats, for example, are made from NetPlus® by Bureo®, a raw material created from South American recycled fishing nets. Additionally, the board shorts are made from recycled plastic bottles, and tees are made with 100% organic cotton. Pretty rad stuff, to put it in surfer lingo.

The prices on these pieces are equally rad, ranging from $28 flip-flops to $60 boardshorts.

In keeping with the sustainable ethos and protecting the places we play, Pacifico and Quiksilver will celebrate the products’ launch by hosting two beach cleanups. The first is on July 5 at Sunset Point in Malibu, California, from 4-5:30pm, and the second is on July 9th at Deerfield Beach in Florida from 8:30 – 10:30am.

pacifico quicksilver clothing lineCleaning up and looking good while doing it

Theses beach cleanups are open to anyone over the age of 21 who’s ready to have some fun while taking care of nature’s playground.

Those who can’t make it to the beach (bummer, dude) don’t have to miss out on all the fun. The new collection will be available on July 5th at www.quiksilver.com/mens-collab-pacifico. And even if you don’t surf, never plan to surf, have no desire to even be near a surfboard, rest assured, the apparel is still cool. Plus sustainable choices are always good fashion.

Our planet provides us with an endless supply of beauty and adventure. But without more mindful actions from humanity, its natural wonders will eventually diminish. Fortunately Pacifico and Quiksilver are making it easier than ever for people to enjoy the great outdoors without jeopardizing it. That’s a wave worth riding.

This article originally appeared on 09.06.17


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Here are some hilarious tweets that just about every married couple will understand.

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Paul Rudd in 2016.

Passing around your yearbook to have it signed by friends, teachers and classmates is a fun rite of passage for kids in junior high and high school. But, according to KDVR, for Brody Ridder, a bullied sixth grader at The Academy of Charter Schools in Westminster, Colorado, it was just another day of putting up with rejection.

Poor Brody was only able to get four signatures in his yearbook, two from what appeared to be teachers and one from himself that said, “Hope you make some more friends."

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She posted about the incident on Facebook.

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