It’s no secret that modern life is stressful. Burnout is an epidemic. The World Health Organization boldly stated its dedicated efforts to help people improve their health and well-being through nature.
And thanks to a new initiative, Sweden is stepping up to offer a new holistic remedy: a physician-prescribed visit to Sweden, aka “The Swedish Prescription”.
“We have made great strides in making nature/social/culture prescription a more integral part of public health in the United States– but there is still so much more to be done,” said Dr. Stacy Stryer, Associate Medical Director for Park RxAmerica.“I welcome Sweden’s initiative and hope it will help break down institutional and organizational barriers, ultimately benefiting all patients.”
Patients can escape to Sweden’s pristine environment for true respite. Backed by scientific data and research from Yvonne Forsell, Senior Professor at Karolinska Institutet, healthcare professionals can prescribe Sweden as a destination where patients engage in non-medical treatments and outdoor activities to ease their ailments and offer a fresh reset.
- YouTubewww.youtube.com
Restore body and mind with the Swedish ritual of alternating ice baths and saunas. Swim, hike or forage through silent forests, lakes, parks and nature reserves – or simply sit in the stillness. Witness the Northern Lights dancing across winter skies, or soak up the calm of the summer midnight sun. In Stockholm, Europe’s clean-air capital, take a deep breath and feel the difference.
Or skip the great outdoors and spend time embracing Sweden’s unique cultural practices. “Our cozy fika tradition [Sweden’s daily pause for coffee and conversation], our “lagom”-balanced lifestyle [the idea of “not too much, not too little”] and our easily accessible nature are a soothing balm for body and mind,” says Susanne Andersson, CEO at Visit Sweden.
Sit back in front of a masterpiece in one of Sweden’s many art museums, or head out to a live music event after browsing concert options on Swedish-founded Spotify. You might catch chart-topping hits from producer Max Martin or discover the country’s thriving metal scene. Call it an early – or late – night, and enjoy restorative sleep in Sweden’s cool night air.
Sweden is the therapeutic destination your health has been craving. Learn more about “The Swedish Prescription” and its benefits for your mental and physical health here.
Imagine if this kind of joy had a bigger place in the world.
You might recall Marcos Alberti's mega-viral "3 Glasses" project from 2016, in which he photographed people after they had consumed one, two, and then three glasses of wine. The series was impactful in part because it showed the physical transformation that comes from being relaxed after some wine. That, and it touched on a common curiosity. Haven’t we all wondered if we look as different as we feel after getting a little tipsy? (Spoiler alert: the answer is yes.)
Using a very similar format to “3 Glasses,” as well as the elements of lightheartedness, novelty, and rawness that made it so special, Alberti utilizes his photography to delve into a topic much less discussed: women’s sexual wellness.
The concept is simple: photograph women before, during, and after an orgasm. You can see why he calls this the “O” project.
Despite the subject matter, Alberti assures viewers that the intention wasn’t to be explicit, or even erotic, for that matter. The 20+ women who participated, of varying ethnicities and varying levels of sexually liberated versus conservative countries of origin, were completely covered below the waist while using personal massagers.
“The underlying message: all women deserve to be in control of their sexuality, no matter their background. Women should be free to be empowered by–and have a little fun with–their sexuality,” Alberti wrote on his website.
Similarly, Fan Yang, Global Brand Manager of Smile Makers (a sexual wellbeing brand that partnered with Alberti for this project) noted that the goal was to break through stigma and show female pleasure in a positive, healthy light. The hope is that not only society normalizes female pleasure, but that women themselves connect to their sexuality without “shame and secrecy.”
Given that all the women who participated were “in awe” seeing themselves “glowing and radiant” in their final photo, as Yang put it, it feels safe to say mission: accomplished.
Take a look:
An O Project participant. marcosalberti.com
An O Project participant. marcosalberti.com
An O Project participant. marcosalberti.com
An O Project participant. marcosalberti.com
An O Project participant. marcosalberti.com
An O Project participant. marcosalberti.com
An O Project participant. marcosalberti.com
An O Project participant. marcosalberti.com
An O Project participant. marcosalberti.com
An O Project participant. marcosalberti.com
In a video posted to YouTube, we get a behind-the-scenes look at Alberti’s process. Welcoming the models in, setting up his camera behind a curtain for privacy, talking them through the process, making them feel safe and comfortable, etc.
We also get to see the “awe” that Yang spoke of. It’s palpable.
“Initially, I was still apprehensive… [with] a lot of worry. And this one [referring to the final image] is like “Ha! Life is beautiful!” one woman shared, grinning ear-to-ear.
- YouTube www.youtube.com
We can talk ad nauseam about how women’s pleasure shouldn’t be a taboo subject, about how it’s a natural, vital part of her overall wellbeing, how it can lead to better mood, heart health, immune function, sleep, intimacy, self-esteem…yadda, yadda yadda…but there’s nothing like actually witnessing its semi-miraculous powers firsthand. It’s one of the things that make photography so powerful. We feel something raw and honest on a visceral level, so that we can THEN talk about it with empathy and understanding. It’s clear that Alberti knows this on a deep level and is using that knowledge for something truly good.
Be sure to follow Alberti (@marcos_alberti ) on Instagram to keep up-to-date with all his work.
Lavender sways in a field.
Most of us have gotten a whiff of something and instantly felt at ease. Or, we've experienced a surge of serotonin after walking past a bakery, flower garden, or (gasp) gas station. Our sense of smell is deeply ingrained in the memory centers of our brain and just one sniff can alter our mood.
The olfactory system is really quite something. There is literally a super short nerve (first cranial 1) that, according to the Cleveland Clinic, "starts in the brain and ends in the upper, inside part of your nose." It gives the ability to process odor, while working with a whole system of olfactory receptors which receive the tiny molecules emitted by substances. (There's a whole system of membranes, bulbs, and neurons which work together to absorb a smell and make sense of it in your brain.)
What's extra interesting is that if this nerve is damaged, the long-time effect has been linked to Alzheimer's and other memory-loss diseases. Rather, an early sign of such a disease is anosmia (lack of smell), so whether it's causal or a symptom, it's theorized that smell and memory are intricately neurologically linked.
Beyond just memory (which factors into our moods, of course), there are many experts who claim specific scents affect different parts of the brain, and the science behind it is quite fascinating.
The power of scent. www.youtube.com, Real Men, Real STyle
But why and how different scents have such different effects on aspects of our lives are some remaining questions. Think of it like this. When you're taking medicine, whether it's for a physical ailment or mental health, different neurotransmitters are targeted. Smell is no different, which is why aromatherapy is so popular. From "The Science of Scents": "From the olfactory epithelium, nerve impulses are transmitted to the limbic system, a region in the brain associated with emotions, memories, and behavior. This direct connection explains why scents can evoke powerful emotional responses and trigger memories. Different aromas stimulate specific areas within the limbic system, influencing mood, stress levels, and even cognitive function."
Professor Kathy Willis writes in a piece for the BBC's Countryfile section about the importance of plants and their "science-backed" effect on overall wellbeing.
Lavender flowers in the evening. Photo by Daiga Ellaby on Unsplash
Lavender can literally help you sleep better. Willis shares, "Experiments in sleep chambers have shown that during the nights when participants had aromas of lavender puffed into their rooms while sleeping, their brain wave activity indicated that they slept for longer intervals of time and also had more slow-wave deep sleep."
Dr. Elizabeth Ko, medical director at the UCLA Health Integrative Medicine Collaborative, adds that lavender oils for older people can greatly improve racing minds. "If you’re experiencing anxiety, try lavender. Inhaling lavender or diffusing it in your space may temporarily relieve feelings of stress and anxiety."
This scent actually has the opposite effect. Willis claims that many studies have shown that the "scent compounds of rosemary influence the neurotransmitters in our brain that are responsible for wakefulness and alertness."
Kate Rockwood backs up this claim, writing on Oprah.com, "Researchers at Northumbria University in England found that participants who sniffed essential oil of this (rosemary) herb performed significantly better on prospective memory tests, meaning they were less likely to forget future tasks."
Feeling anxious? The smell of pine can significantly reduce that. In experiments where respondents were exposed to the smell of pine, Willis shares that "even after as little as 90 seconds, participants showed clear evidence of physiological relaxation and reduced anxiety."
A red rose with drops of dew. Photo by Edward Howell on Unsplash
This one is super cool. One experiment, described by Willis, had subjects drive a simulated car. During their drive, different scents were pumped into the "car" to assess whether they could reduce anxiety or create alertness. The smell of rose, peppermint, and civet were used, but "it was the smell of roses that indicated the best performance: slower speeds, less crashes, and the participants feeling more relaxed and cautious when behind the wheel."
This smell energizes and uplifts. An article on the Maison 21G, a perfumery website, "How Fragrances Affect Your Mood: Understanding the Power of Scents" further explains how deeply rooted smell is to our mental health and adds some more powerful scent connections to the list. Of citrus, they explain, "fragrances (with citrus) can help improve mood, increase alertness, and reduce feelings of fatigue."
Ko adds, "Citrus oils like bergamot or lemon tend to be uplifting and promote happiness."
We often think of these plants as having healing qualities (and may notice it in the ingredients of products meant to provide calm to the skin or hair.) There's a reason for that. The perfumery site claims, "Eucalyptus has a fresh, cooling scent that is known for its ability to clear the mind and promote focus. (It) can also help alleviate congestion and promote clear breathing, making it a popular choice for those suffering from colds or allergies. This invigorating scent is perfect for maintaining mental clarity and focus, especially during times of stress."
cinnamon sticks and powder sit on a table. Photo by Rens D on Unsplash
Want to feel sexy? Who would have thought the spices you sprinkle atop eggnog could do the trick? "Cinnamon boasts a warm, spicy scent that can evoke feelings of comfort and warmth. This fragrance has been linked to increased alertness, focus, and even a mild aphrodisiac effect."
Rockwood adds, "Scientists at Wheeling Jesuit University discovered that when people smelled cinnamon, their attention improved and they had a better working memory. That could come in handy when you're trying to remember which party guest wanted your banana bread recipe."
Dr. Ko also specifically shares, "When researchers reviewed the results of over 170 trials, the findings suggested that inhaled essential oils may have some benefits for pain. The Arthritis Foundation suggests that certain oils work better than others for pain relief."
(It's common for aromatherapists to blend scents to create a desired response. Again, doctors blend medications all the time until they find the right balance.)
This scent, Ko suggests, is excellent when paired with a massage.
If you have a headache, try the scent of green apple. Ko mentioned this as having specific properties that target cranial pain.
While aromatherapy obviously can't be the end all for serious physical or mental ailments, research continues to show that it can be extremely beneficial. So if all of this feels overwhelming, grab some lavender and take a whiff. You might just feel a tad calmer.
