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This billboard takes on domestic violence in a way you really have to see to believe.

Quite a brilliant way to get attention.

People on the street control this billboard.


But they have to *really* see it first.

This isn't your typical ad. In order to shine a light on the issue of domestic violence, a new digital campaign in the U.K. is taking it to the next level and making it nearly impossible to ignore.


Using facial recognition technology (see those two red dots?!), passersby have the power to help heal a battered woman's bruises and cuts — but only if they look directly at her to acknowledge what's happening.

When people see the screen, the woman on it changes.

The more people that pay attention to her, the faster she heals, which shows the benefit to facing the problem of domestic violence instead of turning a blind eye to it.

We live in a world where it's so easy to distract yourself from what's going on around you. Heck, you don't even have to look up from your phone if you don't want to! This campaign benefits the U.K.-based organization Women's Aid and challenges people to pay more attention to what is going on around them — in public, in their homes, with their loved ones, etc.

It's easy to ignore domestic violence. That doesn't mean you should.

See more about their powerful campaign in this one-minute clip:

Abuse is abuse, no matter who's on the receiving end of it. Here's a list of warning signs published by the National Domestic Violence Hotline. If you or a loved one are experiencing any of these, please call (800) 799-SAFE for immediate support if you're in the U.S. If you're in the U.K., you can call 0808 2000 247. <3

If you would like to see more public campaigns that highlight difficult issues like domestic violence, feel free to share this and get the conversation going.


Time travel back to 1905.

Back in 1905, a book called "The Apples of New York" was published by the New York State Department of Agriculture. It featured hundreds of apple varieties of all shapes, colors, and sizes, including Thomas Jefferson's personal favorite, the Esopus Spitzenburg.






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Joey Grundl, Milwaukee pizza guy.

Joey Grundl, a pizza delivery driver for a Domino's Pizza in Waldo, Wisconsin, is being hailed as a hero for noticing a kidnapped woman's subtle cry for help.

The delivery man was sent to a woman's house to deliver a pie when her ex-boyfriend, Dean Hoffman, opened the door. Grundl looked over his shoulder and saw a middle-aged woman with a black eye standing behind Hoffman. She appeared to be mouthing the words: "Call the police."

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Photo by Katerina Holmes|Canva

Mom in tears after another parent calls about daughter's lunch


People say having children is like having your heart walk around outside of your body. You send them off to school, practices or playdates and hope that the world treats them kindly because when they hurt, you hurt. Inevitably there will be times when your child's feelings are hurt so you do your best to prepare for that day.

But what prepares you for when the child you love so much winds up accidentally healing your inner child. A mom on TikTok, who goes by Soogia posted a video explaining a phone call she received from a parent in her daughter's classroom. The mom called to inform Soogia that their kids had been sharing lunch with each other.

Soogia wasn't prepared for what came next. The classmate's mother informed her that her son loves the food Soogia's daughter brings to school and wanted to learn how to cook it too.

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Pop Culture

Listen to this organ in Croatia that uses the sea to make hauntingly beautiful music

It's a 230-foot-long organ that turns the rhythm of the waves into actual music.


In 2005, a Croatian architect designed a 230-foot-long organ that turns the rhythm of the waves into actual music.

Nope, not nonsensical bellows or chaotic tones. Real, actual, music.

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Modern Families

A comic from The Oatmeal illustrates how we're missing the mark on happiness.

I do the things that are meaningful to me, even if they don't make me "happy."

By Matthew Inman/The Oatmeal. Used with permission.

How to Be Perfectly Happy


Matthew Inman is the Eisner Award-winning author of The Oatmeal. He's published six books, including New York Times Best-Sellers such as "How to Tell if Your Cat is Plotting to Kill You"and "The Terrible and Wonderful Reasons Why I Run Long Distances."He enjoys running marathons, writing comics, and eating cake.

You can read more of Matthew's comics here.

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Health

Sweeping UN study finds that 9 out of 10 people worldwide are biased against women

In other words, 9 out of 10 people worldwide—both men and women—are biased against women in vital areas that impact the world in major ways.

Photo by Joe Gardner on Unsplash

As the U.S. ramps into an all-too-familiar presidential election cycle where the only viable candidates left on the ballot are men, the UN announces a study that may—at least partially—explain why.

The Gender Social Norms Index released yesterday by the United Nations Development Programme (UNDP) offers a look at gender equality as measured by people's personal gender bias. The data, which was collected from 75 countries covering 81% of the world's population, found that 91% of men and 86% of women show at least one clear bias against women in the areas of politics, economics, education, and physical integrity.

In other words, 9 out of 10 people worldwide—both men and women—are biased against women in vital areas that impact the world in major ways. Splendid.

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