When you put these pictures together, it's easy to get a sense of what the advertisers are trying to sell. The Victoria's Secret ad focuses on an airbrushed fantasy world where every single woman has the same height, weight, and personality. In short, it looks fake and not particularly appealing. The Dove ad may be using the same scantily clad technique, but the message couldn't be more different. The ad is about camaraderie, acceptance, beauty, and uniqueness. It's for women rather than for a consumer interested in an idealized, fictional character. The Dove ad is using a very seldom seen technique in the advertising world: reality.