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In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.
Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.
James Roh
Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.
Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.
James Roh
Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.
There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.
To learn more about the partnership and fragrances, visit Pura x Dutjahn.
Upworthy has covered a few stories about people who decided to live permanently on cruise ships because it's cheaper than living on land or in a nursing home. These stories have connected with millions because they say a lot about the modern cost of living but are also aspirational.
Christine Kesteloo has become popular on TikTok with over 680,000 followers because she shares what living on a cruise ship is really like. Kesteloo is the wife of the ship’s Staff Chief Engineer, so she gets to live on the boat for free. She only has to pay for alcohol and soda, which she gets for half off according to Business Insider.
“I live on a cruise ship for half the year with my husband, and it's often as glamorous as it sounds,” she told Insider. “After all, I don't cook, clean, make my bed, do laundry or pay for food.“
Kesteloo’s life seems pretty stress-free. After all, she's basically on a permanent vacation. However, even though she lives on a cruise ship as a “wife on board,” there are a few things she either can’t or shouldn’t do.
She shared these four things in a TikTok video with nearly 10 million views.
Kesteloo says she cannot sit at a slot machine and “play my heart out until I win.” She believes it would “look a little weird if I, as the wife of the staff chief engineer, won a big jackpot.”
When the ship arrives at a destination, she can't get off with the guests. She must wait about an hour and exit the vessel with the crew. When returning to the ship, she also has to be on time. “No, they will not wait for us,” she says. And the same goes for her husband, if they “miss the ship, someone else will take over the role.”
Although Kesteloo has access to the pool, gym, and all the ship’s amenities, she’s cautious not to interfere with the guests' good time. She’ll exit the pool if it’s busy because “it’s just the right thing to do.”
She must have insurance in case of a misfortune on the ship. But as a citizen of the Netherlands, they already have coverage and just have to pay a few extra dollars a month.
Though folks generally welcomed Kesteloo's advice, some of the most popular commenters on the video were from women regretting that they married men who aren’t chief engineers on cruise ships or those who want to know where to find a single one.
"OK, can you explain how to marry a cruise ship engineer?" one female commentator wrote.
"How. in. the. H E double hockey sticks do I become the wife of a cruise ship engineer???? I don’t have to work AND cruise for free!" another added.
"Does he have any single friends with same job??? Asking for me," one more asked.
For even more tips on living this charmed life, follow Kesteloo on TikTok. Who knows, by now she might evne have some advice for landing your own cruise ship engineer spouse.
This article originally appeared last year.
Woman's tweet convinces thousands they have pinworms
When they say parenting isn't easy, most people envision sleepless nights and diaper blowouts. Most people don't consider that one day their parenting journey may include deworming your child. Kids, especially younger kids, are prone to contracting pinworms due to how contagious they are and how often kids put their fingers in their mouths. But is this something adults also need to worry about?
Mary-Cate Delvey, a veterinary technician shares, "Friendly vet tech PSA to please deworm yourselves. Seriously, you can get pyrantel pamoate on Amazon and it tastes like a banana smoothie. Why are fecal parasite screenings not part of human healthcare. You probably have worms. Just please do it."
File:Strongyloides Storcoralis Lifecycle Diagram.jpg - Wikimedia ...commons.wikimedia.org
Well, you can't say something like that in the big giant world of the internet and not expect a disproportionate response. But she's not the only person to either ask the question if people should be deworming as frequently as they deworm their pets, or even suggest that deworming is essential. Sure, pinworms are extremely contagious and here's why–their eggs are practically microscopic, carried under the fingernails and stick to everything.
Basically anything an infected person touches now likely has eggs on it, so if you touch it, you now have undetectable eggs on your fingers that can end up in your mouth for the parasite to start its life cycle in your small intestine and rectum. It's certainly a vision to behold in your minds eye but even given their contagion level, are they really so contagious that you need a monthly dewormer?
File:Hookworms.JPG - Wikipediaen.m.wikipedia.org
Eh, probably not. But the post sparked lots of concerned replies with one person writing, "The thought of having worms, or deworming or seeing worms horrifies me. Like to my core, this is my most unreasonable phobia."
While Delvey's post was more of a claim than a question, she's not the first person to think regular deworming should be common. In fact, a quick search will pull up multiple people pondering the same question, but like the post from X, it's a general question of human deworming without specifying which parasites you're trying to rid yourself of. The medication the vet tech tells people to get treats pinworms, which as mentioned previously are easily spread from person to person. But the thing about pinworms is, the person infected with them would be likely become very suspicious that something was a little off.
Pinworm eggs get trapped under your fingernails for one very uncomfortable reason. Nighttime scratching of an itchy anus due to the worms coming out while you're sleeping to lay their eggs around your...uh...butthole. Chances are if you're not consistently resisting the urge to get up from your bed and scoot your bottom across the carpet in your bedroom, pinworms are unlikely. Other parasites have more alarming symptoms that would certainly have the average person seeking medical attention in a developed country.
But in the United States, pinworms are the most common intestinal parasite as parasites like ascaris are spread through soil contaminated with human feces. Almost all other intestinal parasites are contracted by either touching soil contaminated with eggs and touching your mouth with an unwashed hand or in the case of hookworms, walking barefoot on soil contaminated with hookworm larvae. The exceptions are tapeworms, trichinella and flukes, the first two are contracted by eating undercooked meats of animals infected with the parasite, while flukes are contracted by drinking contaminated water or eating infected fish.
According to the World Health Organization (WHO), "Soil-transmitted helminth (STH) infections are among the most common infections worldwide with an estimated 1.5 billion infected people or 24% of the world’s population. These infections affect the poorest and most deprived communities with poor access to clean water, sanitation and hygiene in tropical and subtropical areas, with the highest prevalence reported from sub-Saharan Africa, China, South America and Asia."
This means the likelihood of parasites running rampant in the intestines of everyday Americans is pretty slim outside of the occasional pinworms a child might bring home. Though, even that doesn't necessarily require an urgent visit to the doctor. It's more of an annoyance than anything else due to the itching as the medication needed is sold over the counter at your local pharmacy for around $10.
Even the testing for pinworms doesn't involve anything super scientific that you'd need to spend hundreds of dollars on a lab test. According to the CDC, people worried that they may have the pesky parasite can simply put a strip of scotch tape near their bum hole first thing in the morning. The eggs will appear on the tape though they're small and will likely need to be seen with a microscope.
In short, do you need to have a family deworming night every few months? Probably not, though any concerns about possibly having a parasite should be discussed with your primary care doctor.
Australians embrace the early morning life.
To most Americans, the average Australian’s morning seems foreign, like something only CEOs and fitness gurus can find the energy to do: hit the beach before sunrise, enjoy the pristine waves, then it’s time for a world-class flat-white at their local cafe. Research has shown that Aussies are among the earliest risers in the world, with a majority of the population waking up before 7am. And that doesn’t just mean they get to see the sunrise: in another study conducted by Emma Sleep, 90% of Australians who woke up before 6am reported that they stuck to a morning routine; 75% said that they prioritized good habits, like making the bed; and 91% said that they never hit the snooze button. Talk about intense.
Pre-dawn fitness, time by the beach, piping hot coffee, and unique breakfast foods. Australia’s vibrant early morning culture is a wonder, one that’s centered around joy and embracing those AM hours most of us try to sleep through. And although it sounds a bit dogmatic, the early riser lifestyle works: Australians who wake up early are reportedly more productive and happier. So, ready to unlock the magic of mornings, Aussie-style? (No, you won’t have to torture yourself with 5 AM alarms, promise.)
Before heading to work or to school, many Australians start their day with exercise classes, surfing, or some other outdoor activity. “I’m all about not setting the bar impossibly high,” says Turia Pitt, an endurance athlete and motivational speaker, about her morning routine. “At the moment, exercise is more about clearing my head and feeling good about myself, rather than hitting fitness goals. Anything outdoors is always my preference: trail running, surfing or just taking [my son] Hakavai for lots of long walks.”
Exercise is high up on an Australian's to-do list. Photo credit: Canva
It’s no surprise then, that a number of global fitness brands started in Australia, including F45 Training, 12RND Fitness, Body Fit Training, KX Pilates, Happy Melon Studios, and Flow Athletic.
Everything changed for Australia when Italian and Greek immigrants brought espresso machines to the continent in the 1950s. Although coffee itself had been in the country since the late 1700s, it wasn’t until this wave of European immigrants—who brought with them their cafe traditions—that sparks really began to fly. Today, Australia is home to one of the world’s greatest coffee scenes, with a strong emphasis on skill and high bean quality. Oh, and don’t forget the flat white, the coffee drink that originated in Australia and New Zealand: a delicious double shot of espresso, a bit of steamed milk, and the thinnest layer of velvety micro-foam.
A nice Flat White is the perfect way to start the day.Photo credit: Canva
There’s also a broader social aspect that accompanies Australia’s coffee ritual. People from all walks of life go to cafes to meet and chat with others, effectively replacing traditional pubs as central meeting places, or “third spaces,” in the country.
“We’re often encouraged to eat breakfast like a king,” remarks Janine Allis, an Australian entrepreneur and owner of Boost Juice, a multinational smoothie shop. The Australian breakfast, or “brekkie,” as its affectionately called, is hearty. Beyond their beloved avocado toast, you’ll find a blend of American and British colonial influences. There’s the “fry-up,” a hot plate featuring smokey bacon, eggs in whatever way you like them, grilled mushrooms and tomatoes, a delightful grain, like buttery toast—or even better, toast spread with vegemite. This substantial brekkie, among others like Weet-Bix (a slab of whole-grain wheat cereal) or sweetcorn fritters provides the energy necessary for an active morning and productive day, which is why they’ve remained staples across generations.
“I’m quite creative in the mornings, so I channel that time to focus on projects like writing for my books, app and program. I move into more admin and email tasks later in the day,” advises Jessica Sepel, an Aussie nutritionist and bestselling author, when it comes to morning productivity. “Taking a full weekend off – and limiting social media use – helps me to be more productive during the week. Rest is underrated.”
A gorgeous Australian fry-up. Photo credit: Canva
The Australian approach isn’t about “punishing” yourself, or making your body wake up or do unnatural things. It’s quite the opposite: Aussies discover what works best for their body and mind, using a unique blend of values to guide them including vitality, community, quality, and pragmatism.
Or, as Turia Pitt says, “It sounds dramatic, but my morning strategies have changed my life! Do not look at your phone first thing. Getting sucked down the digital vortex is not a positive way to start the day.”
So, whether it’s a dip in the ocean at sunrise, a moment with friends with coffee, or simply enjoying an avocado toast, there are many lessons to be learned from Australia and their early morning culture. Wellness, community, fitness, and pleasure can all be achieved with a little extra time in the morning.
