A lot of us are taught to believe that, for women, motherhood is a given — it's their destiny. But that’s a far cry from reality for 19 million women in the U.S. Either by choice or circumstance, they've found a different path, and it's way more common than most of us think.
While the mom demographic is often explored in the public sphere and recognized by marketers, it's time to shine the spotlight on the "Otherhood," women who are without children by choice or by chance. "Shades of Otherhood" debunks myths and stereotypes about this influential group of women and highlights opportunities to target their dynamic needs.