People are obsessed with the daily word guessing game Wordle—and not just because it's fun

Wordle is a simple word game with a sweet origin story.
Look on any app store and you'll see thousands upon thousands of options for games. We've seen waves of popular game obsessions roll through society, from Tetris to Angry Birds to Candy Crush, but there's a new option taking the brain game world by storm.
You won't find it in the app store. You won't see advertisements for it, either. It doesn't even have its own dedicated domain.
It's called Wordle and the premise is simple. Every day, there's a secret 5-letter word to guess and you have six tries to guess it. With each attempt, the game tells you if each letter you typed is a correct letter in the right place (green), a letter that's in the word but in the wrong place (yellow) or a letter that's not in the word at all (gray). You can only play the game once per day. Super simple and satisfyingly challenging.
But its origin story is where Wordle truly shines.
It was created by artist and engineer Josh Wardle ("Wordle" is a play on his last name) and he made it not for cash or clout or commerce, but for love.
Wardle's partner, Palak Shah, enjoys word games, so he decided to make one for her. According to The New York Times, Wordle was a side project for Wardle during the pandemic, and the intent of releasing it publicly is not—nor will it be, according to Wardle—to make money. He just wants people to enjoy it.
"I think people kind of appreciate that there's this thing online that's just fun," Wardle told the Times. "It's not trying to do anything shady with your data or your eyeballs. It's just a game that's fun."
The fact that you can only play it once per day is a refreshing change from games and media that do everything they can to keep your attention and engage for as long as possible.
"I am a bit suspicious of mobile apps that demand your attention and send you push notifications to get more of your attention," Wardle told BBC Radio 4. "I like the idea of doing the opposite of that—what about a game that deliberately doesn't want much of your attention? Wordle is very simple and you can play it in three minutes, and that is all you get."
No ads? No data collection? No algorithms trying to read your mind or push you toward something? Nope, nope and nope.
"I don't understand why something can't just be fun," he told the BBC. "I don't have to charge people money for this and ideally would like to keep it that way."
When you play the game, which you can find here, you get an option at the end to share your results. This is what the share looks like—with no spoilers about the word or any of the letters:
Wordle 200 3/6
Wordle 200 3/6— Annie Reneau (@Annie Reneau) 1641407266
The grey boxes are letters I typed that aren't in the word, yellow boxes were letters that are in the word but not in the right place, and green letters are correct letters in the correct place. (This was my second day playing, and I was quite thrilled with getting the word in three tries. It took me all six tries yesterday to get the word "SIEGE.")
As someone who loves word games, I find Wordle delightful to play. It's quick and simple, but not easy. The difficulty depends on the word and what you initially guess, of course, but as it's different every day it will never get old. Wardle told the Times that he started with 12,000 words, but narrowed it down to about 2,500 to keep most obscure words that most people wouldn't be able to guess out. The key to a good game is to be challenging enough without feeling impossible, and Wordle fits that bill.
In a time when it feels like everything is complicated and/or profit-driven, having this pure little word game that wants nothing from us but a few minutes of fun is refreshing.
Thank you, Josh Wardle, for offering your sweet gift to us all, especially when we need wholesome simplicity more than ever.
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12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.