Why do your favorite cleaners smell so awesome? It’s science! (Mostly.)
Would a rose by any other name really smell so sweet?
Smell may be the most undervalued of all of the senses — but it shouldn't be.
A McCann Worldgroup study even found that some millennials rank their sense of smell below their phone and laptop in terms of importance. But we actually pay attention to smells a lot more than you may realize, especially when choosing items that go in our homes.
Consumer data shows that we buy A LOT of scented cleaning products. In a 2014 study, a polling company found that 40% of American consumers considered whether a dishwashing detergent had "a pleasant fragrance" when buying it.
And it makes sense — our olfactory cells feed information to our brains about things we might not be able to see. According to some doctors and researchers, what we smell may even directly affect our moods and our minds.
GIF from "Broad City."
Next time you're picking up a new cleaning product, here's what three of the most common scents mean to your brain — and one scent you won't find in the cleaning aisle.
1. For our noses, lemon-iness is next to cleanliness.
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Even on their own, lemons are a popular tool for housecleaning. The juice of this lovely citrus has astringent properties for cleaning, and its oil is a powerful moisturizing wood cleaner and polish. Plus, it smells absolutely divine!
In aromatherapy, lemon oil is called the "rational" oil since it is believed to aid in the decision-making process. A study of lemon balm found that it may help improve mood and memory.
2. Lavender is loved for its calming powers (even when it doesn't really smell like lavender).
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Like vanilla, lavender has become a very popular scent for cleaning products. Extracted from the flowers of the lavender bush, this gentle scent is flowery, woodsy, and slightly sweet.
When it comes to its use in cleaning products, you might not want to believe your nose. According to a scent specialist interviewed by the Wall Street Journal, many of the supposedly "lavender-scented" products on shelves today don't really smell like it. Since some consumers don't like the smell of lavender by itself — but really like the idea of things smelling like it — the products may be scented with things associated with the flowering shrub, like fresh fruit, vanilla, florals, and wood.
3. You don't need to speak the language of flowers to understand their scent-sual benefits.
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There's a reason so many lifestyle gurus recommend keeping a bouquet of fresh flowers in the home at all times — they really do make things feel special. One of the most popular scents in the world, rose is lauded in the aromatherapy world for its many health benefits. Devotees say the scent of roses can improve moods, boost libido, and improve circulation, and rose oil can do double duty as an astringent and antiseptic.One study by The Smell and Taste Treatment and Research Foundation even found that the presence of a floral aroma increased speed on a memory test.
4. One scent you won't find in cleaning products, even though you probably love it? Chocolate.
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Chocolate is one of the most delicious and recognizable smells. But despite all its enticing qualities, it's unlikely you'll find it in cleaning products anytime soon.
Products that smell like cooked food may get confused with actual cooking smells, and products that smell too sugary can make consumers think of sticky fingers — the last thing you want associated with a cleaning product.
When it comes to our happiness, pleasing scents can pack a powerful punch. But not all fragrances are made of safe and healthy chemicals.
For the most part, I don't mind being emotionally manipulated by nice-smelling cleaning products because it really does make the chore of tidying up feel less like one. But, at the same time, I want to know that the chemicals that make my house smell amazing aren't having adverse effects on my health. And for some fragrance additives, there's a chance they might do just that. Here's what Physicians for Social Responsibility found out:
"In 2008, in an effort to improve transparency, the International Fragrance Association (IFRA) released a master list of over 3,100 chemicals that are used by the fragrance industry. Among the chemicals on the list are carcinogens like p-dichlorobenzene and styrene oxide; endocrine disruptors like galaxolide and tonalide (both synthetic musks); the phthalates diethyl phthalate (DEP) and di-isononyl phthalate (DINP); and problematic disinfectants like triclosan and ammonium quaternary compounds. Not surprisingly, numerous allergens are also included in the list. Unfortunately, there is no data provided on how commonly these chemicals are used, by amount or even by type of fragranced product."
Yikes, right? Plus, fragrance ingredients are often considered trade secrets and are not required to be disclosed on cleaning product packaging, so it's really hard to know what you're getting.
If you're worried about potentially harmful additives pumping up the sweet scents in your cleaning products, the smartest and easiest way to be in the know is to buy from companies that tell you the whole story of what they put into the products they sell you — no matter how delicious or soothing or sweetly they smell. Read up, buy smart, and then breathe in deeply!
There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."