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Pop Culture

Viral clip shows Vivienne Westwood accurately predicting the future of fashion 25 years ago

The icon and activist passed away on Dec 29 at the age of 81.

vivienne westwood death

The style icon passed away at 81.

The late style icon Vivienne Westwood was ahead of her time in so many ways. Her career was made up of one groundbreaking feat after another—bringing us punk fashion, mohawks, towering pumps and, last but certainly not least, boob T-shirts.

In a resurfaced interview, we see just how forward thinking Westwood really was, after she predicted the future of fashion around 25 years before it actually happened.

The video clip, posted to Twitter by magazine contributor Bri Malandro, shows a younger Westwood explaining how “pressure from the mass market” would be the biggest challenge in the industry.

She follows with a statement that’s more than a little eerily accurate.


“There’s a process whereby technology … the machinery’s been developed so much that they can more or less stamp these things out and they’d never want those machines to stop. Because they want forever and ever to be making money,” she explained.

This need to mass produce and continuously profit would be why more plain and “conforming” clothes would be marketed by various platforms.

“Everybody collaborates in this,” she told the interviewer. “Magazines then get these ordinary jeans or an ordinary white shirt or an ordinary little tube dress with two spaghetti straps and then it’s all photographed as if somehow it’s ‘lifestyle.’”

She added: “You see it all the time on a cover, constantly on the same beautiful women who presumably you feel that if you wear this clothing, this minimal, puritan, awful stuff then you’re going to look like that.”

Today, we have a term for this business model: fast fashion.

Sure, fast fashion companies sell a whole lot more than white T-shirts and jeans, but the essence of Westwood’s prophecy remains true. Fast fashion companies like Shein, Forever 21 and H&M mass produce an overwhelming amount of new (and cheap) styles coming in week after week. These companies now offer 52 “micro-seasons” rather than the standard summer, spring, fall and winter collections. That’s kind of bonkers.

This need for constant output results in, as we know, horrendous working conditions, not to mention it wreaks havoc on the environment. However, the products offer instant gratification at a fraction of the cost. Plus the internet and social media have joined in as “collaborators” to incentivize consumers. So it’s the exact money-making machine Westwood foretold—and business is booming.

Westwood would be the first to say that purchasing and wearing clothing was a vital expression of joy. However, as she famously once said, fashion, “like everything that gives pleasure, it is worth doing well.” Her suggestion? “Buy less. Choose well. Make it last.” Coming from one of the biggest names in fashion history, it seems like substantial advice.

Westwood died on Dec 29, “peacefully and surrounded by her family,” at the age of 81. Her eccentric, bold and controversial clothing choices were, at their core, a form of activism, as she used the runway to voice her opinion on various social topics such as environmental issues, human rights and climate change. She continued creating and working for a better world until the day she died. May we all live so courageously.

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David Rossler returns to the place where he hid from the Nazis during World War II.

David Rossler, 84, and his mother were taken in by Georges Bourlet and his four young adult children in 1944 and allowed to hide in their home in Brussels in the waning months of World War II. Rossler and his mother were Jewish, and Belgium was occupied by Nazi Germany. If caught, they’d be taken to a concentration camp.

Rossler had already lost his uncle and grandfather after they were taken to Auschwitz concentration camp in Poland and he would lose his father, hiding elsewhere, to an illness.

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For years, Lionel Rossler, David’s son, did everything he could to find the family, including putting ads in the paper and posting on social media. After one such post, he received a message from Marie Cappart, country manager for MyHeritage in Belgium, who wanted to help.

MyHeritage is an online genealogy platform with 90 million family trees. Rossler's story hit close to home with Cappart.

"My husband lost his grandfather during the war. He died at the concentration camp in Auschwitz-Birkenau," Cappart told Newsweek. "My own great-grandmother also died in the camp at Ravensbrück. She was British and was in Belgium as part of the resistance. Sadly she was caught by the Nazis and deported. She never came back."

“After browsing records and cross-referencing data, Cappart found an Anne-Marie Bourlet, born in Auderghem in 1929,” Lionel said, according to SWNS. “She discovered that Anne-Marie married someone with the surname Dedoncker and had five children—all of them possibly still alive.”

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“It was an incredibly emotional day for us,” Lionel explained. “I was able to see, with my own eyes, the place where my father was kept safe from the Germans all those years ago.”

“If I had Mr. Bourlet in front of me, I would want to kiss him,” said David. “To say thank you with all my body, with all my life, I am alive, I have a family of which I am very, very, very proud. To tell him that my life is thanks to him.”

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“Because of his heroic action, Georges was able to save the lives of my father and grandmother,” Lionel said. “Nine people were saved thanks to what he did; my brother, myself and our children would not be here today if not for his courage and kindness.”

As a final “thank you” to Bourlet and his family, the Rosslers want him to be recognized as Righteous Among The Nations at Yad Vashem, the World Holocaust Remembrance Center. This honor is for non-Jews who risked everything during the Holocaust to save Jewish people.

The medal given to honorees has an inscription with the Hebrew saying: "Whosoever saves a single life, saves an entire universe.”

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