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Viral clip shows Vivienne Westwood accurately predicting the future of fashion 25 years ago

The icon and activist passed away on Dec 29 at the age of 81.

vivienne westwood death

The style icon passed away at 81.

The late style icon Vivienne Westwood was ahead of her time in so many ways. Her career was made up of one groundbreaking feat after another—bringing us punk fashion, mohawks, towering pumps and, last but certainly not least, boob T-shirts.

In a resurfaced interview, we see just how forward thinking Westwood really was, after she predicted the future of fashion around 25 years before it actually happened.

The video clip, posted to Twitter by magazine contributor Bri Malandro, shows a younger Westwood explaining how “pressure from the mass market” would be the biggest challenge in the industry.

She follows with a statement that’s more than a little eerily accurate.


“There’s a process whereby technology … the machinery’s been developed so much that they can more or less stamp these things out and they’d never want those machines to stop. Because they want forever and ever to be making money,” she explained.

This need to mass produce and continuously profit would be why more plain and “conforming” clothes would be marketed by various platforms.

“Everybody collaborates in this,” she told the interviewer. “Magazines then get these ordinary jeans or an ordinary white shirt or an ordinary little tube dress with two spaghetti straps and then it’s all photographed as if somehow it’s ‘lifestyle.’”

She added: “You see it all the time on a cover, constantly on the same beautiful women who presumably you feel that if you wear this clothing, this minimal, puritan, awful stuff then you’re going to look like that.”

Today, we have a term for this business model: fast fashion.

Sure, fast fashion companies sell a whole lot more than white T-shirts and jeans, but the essence of Westwood’s prophecy remains true. Fast fashion companies like Shein, Forever 21 and H&M mass produce an overwhelming amount of new (and cheap) styles coming in week after week. These companies now offer 52 “micro-seasons” rather than the standard summer, spring, fall and winter collections. That’s kind of bonkers.

This need for constant output results in, as we know, horrendous working conditions, not to mention it wreaks havoc on the environment. However, the products offer instant gratification at a fraction of the cost. Plus the internet and social media have joined in as “collaborators” to incentivize consumers. So it’s the exact money-making machine Westwood foretold—and business is booming.

Westwood would be the first to say that purchasing and wearing clothing was a vital expression of joy. However, as she famously once said, fashion, “like everything that gives pleasure, it is worth doing well.” Her suggestion? “Buy less. Choose well. Make it last.” Coming from one of the biggest names in fashion history, it seems like substantial advice.

Westwood died on Dec 29, “peacefully and surrounded by her family,” at the age of 81. Her eccentric, bold and controversial clothing choices were, at their core, a form of activism, as she used the runway to voice her opinion on various social topics such as environmental issues, human rights and climate change. She continued creating and working for a better world until the day she died. May we all live so courageously.

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Parents are debating over whether to give children "adult" or "baby" names.

The names we choose to give our children can significantly impact their lives. Multiple studies from across the globe have found that a person’s name can influence their employment, social and economic outcomes.

Unfortunately, humans make snap judgments about one another, and having an unusual name can lead people to make unflattering assumptions. “We’re hardwired to try to figure out in a heartbeat whether or not we want to trust somebody, whether we want to run from somebody,” Northwestern University researcher David Figlio said, according to Live Science.

However, an increasing number of parents are giving their children non-traditional names to help them stand out. “Parents are trying to be original, almost branding their kids in an era where names are viewed on the same level as Twitter handles or a website URL,” writer Sabrina Rogers-Anderson said.

Ruby, a mother on TikTok, took a hard stance on parents giving their children names that sound childish in a post that’s received over 11 million views. Ruby says she named her kids as “adults, not babies” hoping they would never “outgrow” their names.

@rubyyvillarreal

#stitch with @nikkiruble love having nicknames as they are younger and it doesnt mean they will perfer it over their name as they get older. Just gives them options 🤷🏻‍♀️ #nicknames #babynames #babytok #adultnames #pregnancytiktok #toddlersoftiktok #momtok #momlife #babynames #babyname

“The whole concept when I was trying to look for a name and choose a name for her is I did not want her to outgrow her name,” she said in the viral video. “I wanted the name to fit her as a baby, as a toddler, as a child, and into adulthood. So, it's like I really am happy with what I ended up with naming her and it just fits her so well.”

She captioned the video, “love having nicknames as they are younger and it doesn’t mean they will prefer it over their name as they get older. Just gives them options.”

People in the comments responded with modern names they think that kids will outgrow.

"My name is Koazy and I’m here for a job interview," Stalker joked. "Hello sir, I am Bluey Mason Garrison! I was called in for a job interview last Tuesday," Pastel Purr added.

"I can’t imagine knowing [a] 30-year-old named Emma or Posie," Mikey wrote.

However, a lot of people commented that names that seem like they’ll be outgrown will sound fine in the future when those names are popular with the new generation. “Kids grow up with their generation having their own names on trend. They will be normal adult names when they are grown,” Kerry wrote.

“Names grow with the generation,” Lauren added. “The name Dennis sounded like a baby name once too. Names grow up just like generations.”

@rubyyvillarreal

Replying to @19eighty_5 my kids name and the process 😬 #babynames #nicknames #babytok #adultnames #momsoftiktok #momlife #momtok #pregnancytiktok #toddlersoftiktok #babyname #babyfever

In a follow-up video, Ruby shared the names she gave her children. Her girl is named Karla Esmerelda and her boy is called Deluca.

“I just really liked how simple, how bold, and strong that the name by itself just really kind of is. Doing some research names with the letter K tend to be like very bold and powerful names, so I really wanted it with a K and not with a C,” she said.

She named her son Deluca, after a doctor on “Grey’s Anatomy.” She said she chose the name because there was nothing to connect it to, and it sounded “nice.”


This article originally appeared on 4.26.23

All GIFs and images via Exposure Labs.


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