Mom exposes 5 reasons why girls are skipping the tween phase, going straight from child to teenager
Kids used to watch Hannah Montana; now they're obsessed with their skincare routines.

Tweens reading their composition books to each other.
Have you heard the recent stories about nine-year-old girls who have become obsessed with skincare routines? These days, instead of wanting to get a gift certificate to Claire’s for their birthday, they prefer Sephora. How about the 10-year-olds obsessed with watching adult shows on Netflix instead of age-appropriate content on Disney+? It's all evidence of a disturbing trend: young girls seem to be growing up faster and skipping the awkward tween phase altogether.
Ashley Embers, a parenting YouTuber with over 127,000 subscribers, explored this topic in a compelling video that gives five reasons why young girls are skipping the valuable tween phase and acting like teenagers. This troubling trend is caused by changes in media, marketing, smartphone use, and how young girls socialize.
Why are tweens acting more like teenagers?
“This small sliver of time between childhood and teenage life was once a transitional phase where children would start to find their place in the world, but now they bypass their awkward stage altogether and jump straight into behaving like adults,” Embers opens her video.
Here are Ashley Embers' five reasons why childhood is being cut short for many tween girls.
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1. Tweens are abandoned by retail
“One of the reasons that preteens have fizzled out is because they don't have designated stores for them anymore,” Embers says. Growing up, when departing from childhood, you would get stores designed explicitly for that transition into teenhood. Think Pink by Victoria's Secret, Claire's, Justice, and Ardene. These stores got you out of the childish styles of clothing and accessories while still keeping everything age-appropriate.”
2. Social media has a bigger influence on tween fashion
“A big reason for the lack of preteen stores is because children's fashion influence is now coming from TikTok and Instagram rather than their peers at school,” Embers says. "The problem is that most of the creators on these platforms are over the age of 13, unless you go through the loophole of having a parent-run account, and this means that the kids who are going on these platforms are being influenced primarily by adults and teenagers.”

3. The demise of pre-teen media
In the video, Embers says that two types of media are just not as relevant for preteens anymore: television shows, specifically Disney programming, and magazines such as Tiger Beat or J-14.
"The cream of the crop was the Disney Channel. The shows from Disney were iconic and such a big part of so many people's upbringing, think of Lizzie McGuire, Ned's Declassified, Hannah Montana, Wizards of Waverly Place, Sweet Life of Zach and Cody, That's So Raven," Embers says. "The thing that made these shows so special is that they taught us about the transition from childhood to adulthood. They addressed things like crushes, navigating cliques in school, conflict with friends and parents, and just finding out who you are, and what you want to be."
Embers says that kids watched these shows after school and could talk about them with their friends the next day or watch them together. But nowadays, people watch television at their own pace, and that communal spirit is gone.
4. Advertising has changed
There has been a significant shift in how tweens interact with advertising in the era of social media. The Children's Online Privacy Protection Act was passed in 1998, which prohibits social media platforms or online services directed at children under 13. Embers says that even though kids 13 and under shouldn’t be using many of these online platforms, they still do and are exposed to advertising for adult products, because it’s illegal to sell them anything else. This has affected tween tastes by making them advanced for their age. “We got ads for things like toys and games, and kids now are getting ads for Stanley Cups and wrinkle-free straws,” Embers says.
5. Overexposure to crisis
Once a tween is given a smartphone or their friends have them, they are exposed to many of the world's horrors. This causes them to lose the innocence of childhood and become worried about politics, natural disasters, inequality, and violent crime at a time when their brains aren’t developed enough to process them.
"There is increased exposure to violent or sexual content at a younger age which causes a desensitization and normalization because children's brains aren't fully developed to process this in a way that an adult brain can," Dr. Willough Jenkins, an inpatient director of psychiatry at Rady Children's Hospital, San Diego, said, according to Embers.
Embers’ reasoning for the end of the tween era may be distressing to many. Still, she concludes the video with a silver lining: schools and parents are beginning to crack down on smartphone use among tweens and teens, and we may be on the precipice of positive change. "The effects we're seeing of social media on kids are still so new that there's still time to rewrite the story for these kids," she says. "With all the research coming out about the damages of phones on children, things are starting to change."




A Generation Jones teenager poses in her room.Image via Wikmedia Commons
An office kitchen.via
An angry man eating spaghetti.via 



An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
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Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.