This guy’s disturbing group chat shows how easy it is for men to dismiss rape.

Four times, Brian typed out an honest response to send to his guy friends in their group text message. But he didn’t share a single one of them. All four times, Brian — the fictional main character in a new PSA from the It’s On Us campaign — caved before hitting send. Brian’s friends’ convo…

Four times, Brian typed out an honest response to send to his guy friends in their group text message. But he didn’t share a single one of them. All four times, Brian — the fictional main character in a new PSA from the It’s On Us campaign — caved before hitting send.

Brian’s friends’ convo began like many do after a night out drinking: reminiscing about what happened hours earlier.

“Morning,” Dave began. “Everyone still with us?”

“Not sure Mike’s girl is,” Ed replied.

“Lol,” Mike piped in. “Drunkest. Sex. Ever.”  




Brian decided to be frank. “Dude,” he typed. “Hooking up with that girl was messed up.” But then he thought twice, and deleted it. Instead, he typed out, “That was sexual assault or whatever.”

He deleted that message too.

The disturbing conversation continued.

A pic was shared mocking one of the women Brian’s friend slept with.

“Chick was trashed,” Dave remarked.

“Ugh,” Brian wrote, increasingly frustrated. “You guys are part of the problem.” Again, he decided against sending it. He sent nothing instead.

“Who even was that?” Ed replied a moment later.

“That’s the girl you raped,” Brian wrote candidly — before deleting it again.

After all that, Brian went with a grimacing face emoji. The group laughed off the emoji, and quickly moved on to breakfast plans — as if the rapes never even happened.

It’s scary to think Brian’s friends dismissed the fact that Ed and Mike had assaulted women the night before. It’s even scarier to think how often a conversation like that actually happens.

Maybe Dave and Carl were sitting alone debating if they should say something about the assaults too, like Brian had been doing. But neither of them did. Through their choice to stay quiet, every bystander encouraged the behavior.  

But, research shows friends actually can make a big difference when they speak up about sexual assault. In 2014, NPR reported that evidence suggests a man is more likely to commit acts of sexual violence when he has friends who dismiss (or even encourage) it. The opposite is also true.

Peer pressure — for better or worse — makes a big difference.

“One of the things that matters most to boys and emerging adult men is the opinion of other men,” John Foubert, a researcher at Oklahoma State University, explained to NPR.

That’s an important distinction between other botched, victim-blaming efforts to curb sexual violence and the It’s On Us campaign.

As its name suggests, It’s On Us focuses on men.

We shouldn’t be telling women to avoid short skirts and liquor in order to not get raped. We should be telling men and boys not to be rapists.

“Guys, if you know someone who’s had sex with a girl who didn’t or couldn’t consent, it’s on you to confront him,” former Vice President Joe Biden, a leading voice of the campaign, said in the PSA’s closing. “Fear is no excuse. You can help put an end to sexual assault.”

Watch the PSA by It’s On Us below:

  • Dad remakes AC/DC’s ‘Thunderstruck’ using only a year’s worth of baby’s recorded sounds
    Rock star babyPhoto credit: Canva

    Few things bring as much joy to a parent’s heart as the adorable sounds their babies make. But back in 2024, when a dad with a vision, a camera and a year’s worth of footage used those sounds to recreate one of the most iconic rock songs ever…let’s just say joy alone doesn’t quite cover it.

    In one of the most epically adorable and adorably epic song renditions ever, dad and video editor Matt MacMillan spliced together tiny snippets of his baby’s sounds to make AC/DC’s “Thunderstruck.” And it’s one of those things you just have to see to believe.

    Below, enjoy little Ryan singing a jaw-droppingly awesome babyfied version of “Thunderstruck.” Nothing but awe and respect for a guy who takes a whole year to get just the right sounds at the right pitches and figures out to put them together to create this masterpiece:

    Making a sneeze into a cymbal? Are you kidding me?

    People have been understandably impressed, with the video getting over 11 million views.

    “Ryan becomes the vocalist of AB/CD.”

    “I need a cover in 17 years whenever he is an adult singing over the instrumentals lol”

    “‘I recorded my son for a full year. I edited for the next 5′”

    “The fact that he genuinely found clips that fit every note he need instead of just pitch shifting like most videos like this do really makes this stand out. Good job he’s adorable.”

    “This dude had a kid just so he could make this song. What a Legend.”

    “Other parents: ‘I want my child to create masterpieces.’ This guy: ‘my child IS the masterpiece.’”

    “I’m a residential plumber and I’ve had an absolutely horrible day on a work shift that’s lasted 13 hours and even after crawling through human poop all day this made me smile laugh and giggle like a small baby.”

    Believe it or not, it’s not autotuned or pitch-shifted. Those notes are all baby.

    The real question is: How did he do it? This isn’t just some autotune trick. MacMillan really did it all manually, going through each video clip of Baby Ryan, organizing them by pitch and figuring out what notes they were.

    Perhaps most impressively, he didn’t even know the notes of “Thunderstruck” to begin with and doesn’t really read music. He had to pluck the song out on the piano and then match those notes with his baby’s sounds.

    As he wrote, “It took forever.” But he shared an inside look at how he did it here:

    Seriously, doesn’t seeing how he did it make it even more impressive? Pure human creativity and perseverance on display. What a delightful gift Ryan will have for the rest of his life. Much better than a standard baby book.

    Baby Ryan’s “Thunderstruck” was not MacMillan’s first foray into baby covers, either. He previously created a rendition of “Carol of the Bells” using Baby Ella’s sounds, and it is just as impressive (and adorable) as Baby Ryan’s. Here’s one to add to your holiday playlist: 

    Here’s to the humans who wow us with their ambitious, innovative projects that exist purely to bring a smile to people’s faces.

    You can follow Matt MacMillan on YouTube.

    This article originally appeared last year.

  • Dad shares the unique 7-point checklist his kids must finish before they get screen time
    (L) Two young teens do the dishes; (R) Young boy plays on a cell phonePhoto credit: Canva
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    Dad shares the unique 7-point checklist his kids must finish before they get screen time

    A psychiatrist and father of seven went viral for sharing the typed checklist his kids must complete before they’re allowed anywhere near a phone or tablet, and even plenty of adults are saying they need someone to do this for them.

    We know too much screen time is not good for us. We also know that younger folks are particularly susceptible to screen addiction. Crucially, teachers and psychologists have been sounding the alarm about the effects of too much screen time on young people for years now. Reports flood in every year that more and more people in schools struggle to do anything without ChatGPT’s help, that they’re way behind in learning fundamental skills, that they’re disrespectful and lazy.

    Every generation has been “concerned” about the one that comes directly after them, bemoaning that they don’t have the same values or that their brains are being rotted by Elvis, rock and roll, radio, or television. So some of the doom and gloom is probably overstated, but there’s truthfully never been anything quite like iPhones loaded up with TikTok and other forms of hyper-dopamine-fueled social media.

    Still, it’s unlikely that a young person, or any person, really, can exist in modern society without some level of access to screens. So parents need to effectively help teens and tweens manage the habit and offset the dangers as much as humanly possible.

    screen time for kids, parenting tips, phone addiction, healthy habits for teens, Richard Wadsworth
    A young girl plays on the monkey bars. Photo credit: Canva

    Psychiatrist, author, and dad of seven Richard Wadsworth recently went viral after showing his own personal strategy for getting his kids to do something other than scrolling.

    It could be the perfect solution for parents to not only break screen addiction, but instill some other healthy ritual as well.

    In the clip, we first see Wadsworth’s tween son doing deltoid exercises with dumbbells. Which he apparently got up at 6:30 am to do. What could possibly incentivize practically anyone, let alone a preteen to wake up at the crack of dawn to lift weights? Was his dad forcing him to exercise?

    No. Wadsworth went on to show a typed out list of various tasks that must be performed before his kids even think about setting eyes on a phone or tablet. The list included a short workout in the form of one mile on the treadmill or 20 minutes of another exercise.

    Wadsworth explained that rather than enforcing strict rules, this method provides necessary structure without taking away choice.

    “I’m not forcing my son to exercise every day, but I am setting rules and boundaries around his screen time,” he said. “He decided he wanted to have more time after school to play with his friend. And so in order to do that, he realized that he’d need to wake up a little bit earlier and exercise in the morning.”

    In addition to exercise, the list included domestic chores like cleaning the bedroom and shared areas, finishing homework, doing laundry, preparing for the next day…and, perhaps most importantly…making sure the toilet is flushed. (Not cleaned, just flushed. Parents everywhere can relate.)

    “We have all of their screens locked away. And if they want access to any of them, they need to come ask us and we’ll go through the list together. And they’re not getting their screens until the list is done,” Wadsworth continued.

    He also drew a comparison between screen time and sugary sweets, noting how most parents probably wouldn’t routinely allow kids to eat dessert before a nutritious meal, but instead allow it to be a treat.

    screen time for kids, parenting tips, phone addiction, healthy habits for teens, Richard Wadsworth
    Two young women look at a cell phone. Photo credit: Canva

    “Just as you would hopefully have your kids eat dinner before they had their dessert, you should probably be having them do something positive…before they get on their screens.” Hence why he tries to get his kids to complete their list before going to the phone.

    And in case you’re wondering how Wadsworth’s son feels about all this, he reported having “so much energy for school” feeling “so much better” since his dad introduced the to-do list.

    Bottom line: kids need guidance from their parents. And Wadsworth recommends clear cut boundaries to help them develop good habits, “because if you don’t do it, nobody else is.”

    Wadsworth’s parenting hack was well received, with quite a few grown adults saying they could benefit from this type of boundary-setting in their own life.

    “Even I’m addicted to this screen. I have to tell myself to put it down all the time and I’m a grown adult. Kids definitely need this!” one user wrote.

    Another added, “I need someone to do this for me (I’m 28).” To which Wadsworth replied, “we all need parents sometimes.”

    “We implemented a similar plan, and I was surprised at how easy they took to it. It’s almost like kids need structure. What a concept!” another user remarked.

    While the inclusion of exercise on the To-Do List might be controversial, the facts don’t lie. Most kids and teens aren’t getting enough daily physical activity. Kids don’t play outside or walk to school anymore, either. So if they’re not exercising, they’re probably not moving much at all. And that’s just as dangerous as too much TikTok.

    Even with ongoing uncertainty around TikTok, social media isn’t going anywhere. The sooner parents can implement guidelines like these, the better equipped their kids will be at balancing tech savviness with tech dependence.

    This article originally appeared last year. It has been updated.

  • Parents experiment with 4 p.m. dinners and are blown away by the results
    A family happily eating dinner.Photo credit: Canva
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    Parents experiment with 4 p.m. dinners and are blown away by the results

    “The most underrated hack for a smoother evening.” 

    Can having an early family dinner really be the key ingredient to a smooth evening? According to one family, the answer is a resolute yes. 

    In a now-viral Instagram reel, a mom of two named Lexi Poer films her husband, Jordan, making their kiddos a delicious meal—set to be served at 4 p.m. on the dot, apparently.

    4 p.m. dinners: The ultimate energy boost

    Poer told Newsweek that when dinner was typically served at the more conventional time of 6:30 or 7 p.m., her two daughters would have “meltdowns,” leaving her feeling like “we were failing at something that was supposed to be the centerpiece of family connection.”

    dinner for kids, health eating, parenting
    Screenshot

    However, after accidentally serving dinner early one day and noticing a huge difference, the couple wondered what might happen if the change became a permanent routine. The rest is history. Now, she calls 4 p.m. dinners “the most underrated hack for a smoother evening.”

    Why it works

    In her caption, Poer explains why she thinks it works.

    For one, kids “walk through the door starving.” When given a proper meal, they’re less likely to need a snack and have the energy to do their homework and extracurricular activities.

    Second, it leaves more time for “winding down” with showers, books, and simply “being” without having to do anything.

    dinner, school, parents
    Screenshot

    Poer has noticed that both of these factors have led to her two daughters being “genuinely nicer.” “A well-fed kid is a completely different kid,” she said.

    Earlier dinners have spared the couple from standing over a stove when the entire household is, as she put it, “overstimulated and hangry.” Everybody wins.

    In the comments, other parents agreed that early dinners were transformative

    “We’ve started doing this for the last 8 months. It’s definitely a game changer and takes off tension to ease into bedtime.”

    “We’ve been doing 430p dinners since our little one was 1 (she’s now almost 4) and it’s been the best. Dinner and then time to still go out to the beach or skate park before coming home for bath and bed. Bellies full and a cleaner home.”

    “This is so funny, we automatically do this anyway and then find we’re not hungry at 6-7 pm. It works well!”

    “Yes! I served dinner at 4 pm for years. The kids just couldn’t hold on any longer. A lot of meltdowns quelled due to changing the time of dinner (they got off the bus at 4-4:30)”

    early dinner, family, kids
    Screenshot

    Of course, even Poer acknowledged that for many working parents, this simply isn’t feasible—especially when the goal is to eat together as a family. Even her own household doesn’t do it every day. The fact that society generally doesn’t support a lifestyle where families can do this sort of thing, no matter how beneficial it may be, is a separate conversation. Still, the principle behind her idea remains: to experiment with “getting ahead of the hunger spiral,” as she told Newsweek.

    It works even if that means serving dinner a few minutes before your normal time. You can certainly reconsider a 6 or 7 p.m. dinner if the only reason you’re doing it is because it seems “normal” or traditional. One size doesn’t have to fit all, so by all means, do whatever brings a bit more peace to your home.

  • Toddler uses lawyer-like logic to make the case for taking candy from strangers
    A child thinking and holding his chin. Photo credit: Canva
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    Toddler uses lawyer-like logic to make the case for taking candy from strangers

    His mom’s attempts to teach “stranger danger” backfired.

    Teaching children about “stranger danger” is a tough paradox. On one hand, you want your child to be comfortable and friendly around others—after all, a lot of folks we end up calling friends started out as strangers. On the other hand, they need to be careful not to interact with those who may seek to harm them.

    An easier lesson to teach is not to take candy from strangers. You can be friendly with some strangers, but never take candy from them under any circumstances.

    A young child on TikTok named Hudson, the son of pediatrician Megan Hall, is going viral for the lawyer-like way he responds when his mother tells him to stop taking candy from strangers. His logic: If you know someone’s name, they aren’t a stranger.

    @hall_fam_

    Long video but trying to teach my #toddler about taking #candy from strangers at the park. #toddlersoftiktok #fyp #funny

    ♬ original sound – Hall Fam

    It all began when Hudson took a gummy candy from a child at the park and put it in his mouth. “You can’t keep taking snacks from strangers at the park,” Hall told her son. But Hudson wanted a clearer definition of what “stranger” actually meant. “There are no strangers here,” Hudson calmly responded, adding that he knew the name of the child who gave him the candy.

    Then Hudson tried to flip the script on his mother, questioning the very nature of what it means to be a stranger. “Are you a stranger?” he asked his mom, who gave a prompt no. “But my dad tries to be a stranger to me,” Hudson said, ending the debate.

    gummy candy, gummy bears, candy, red gummy bear, yellow gummy bear
    Three gummy bears. Photo credit: Canva

    Hudson is friends with everyone when he’s at the park

    Based on what Hall told People, it looks like she’ll be having this debate for quite some time—and may need to take extra-special care at the park.

    “He has always been a really friendly and social child who genuinely believes everyone is—or should be—his friend,” she told People. “We jokingly refer to him as the mayor because he likes to talk to everyone, anywhere we go.”

    A commenter wrote, “His logic he met them, exchanged names, and played w the kids = no longer strangers.”

    “He’s about to be real confused on the rules come Halloween,” another added.

    Another loved his nonchalant nature: “The fact that he’s still tasting every ingredient in the candy while you’re warning him.”

    kids in park, kids on playground, happy kids, playing kids, children at park, kids on bridge
    Kids playing at the park. Photo credit: Canva

    How should parents discuss stranger danger with their children?

    “The phrase ‘stranger danger’ can be misleading. While it’s true that we need to teach our children to be cautious around people they don’t know, the reality is that not all strangers are harmful. Labeling all unfamiliar people as dangerous can create unnecessary fear and confusion,” Nature Therapy, a family therapy practice based in Illinois, wrote on its blog. “Statistically, most child abuse cases involve someone the child already knows. This is where the concept of ‘tricky people’ becomes more effective. It shifts the focus from fearing all strangers to identifying behaviors that are inappropriate or unsafe, regardless of whether the person is a stranger or someone familiar.”

    The debate may have been about the nuances of stranger danger, but it’s also a great example of how open-minded and kind-hearted young kids can be.

    “Children are innocent, hate is taught,” Hall said. “Children see the best in people and never think anyone would do something to harm them, and I wish this were true.”

  • She “nagged” her husband about the car seat. Moments later, he called her from a crash.
    A baby strapped into the car seatPhoto credit: Canva
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    She “nagged” her husband about the car seat. Moments later, he called her from a crash.

    She calls it her “annoying nagging mom voice” and it’s a real life-saver.

    On her first day back at work after maternity leave, Rebecca Tafaro Boyer wasn’t ready to be apart from her 3-month-old. She asked her husband David to send her hourly updates on how baby William was doing without her.

    David was a good sport about it. He texted throughout the day, including a photo of William buckled into his Britax car seat as they headed out to Walgreens. Rebecca looked at the photo and immediately texted back. The straps were too loose. The chest clip was too low. “And because I know my husband,” she later wrote on Facebook, “I’m sure that he laughed at me and rolled his eyes before tightening the car seat and fixing the chest clip.”

    Fifteen minutes later, her phone rang.

    “Honey, we had a car wreck. We are fine, but the car is going to be totaled.”

    Less than three miles from their Memphis home, another driver had pulled into traffic to turn left and David hadn’t had time to stop. He hit the front passenger side door at nearly 50 miles per hour. David ended up on crutches with three shattered bones in his foot and three dislocated toes. The car was a total loss.

    William didn’t even wake up.

    “My precious little bundle of joy was so well restrained in his car seat THAT HE DIDN’T EVEN WAKE UP,” Boyer wrote. “Even with the impact of the two cars, William only received a minor jolt — so insignificant that he was able to continue on with his nap, and then spend the next two hours flirting with nurses in the Le Bonheur ED.”

    Boyer posted the story on Facebook at a friend’s request, expecting it to stay within her circle. She was stunned when it was shared more than 45,000 times. She told TODAY that her goal was simple: car seats save lives, and the difference between a properly secured infant and a loosely buckled one can be the difference between a nap and a tragedy.

    “I truly believe that the reason my family is at home sitting on the couch with a pair of crutches instead of down at the hospital is because of my annoying nagging mom voice,” she wrote.

    When readers identified the Britax BSafe 35 as the seat that protected William, the company reached out to offer a free replacement — once a car seat has been in a crash, it can’t be used again. Boyer and David had already replaced it through insurance, so she asked Britax to donate a seat to the Forrest Spence Fund, a Memphis nonprofit that helps families of critically ill children with everyday needs. Their original seat went to the NICU at Le Bonheur Children’s Hospital to be used in car seat safety education for new parents.

    As for David: “My husband says, ‘I’m never going to live this down, am I?’” Boyer said, laughing.

    He is correct.

    This article originally appeared four years ago.

  • Historian debunks the notion that grief in ‘Hamnet’ was portrayed unrealistically for the time
    Were medieval parents less attached to their children?Photo credit: Living History by Dr Julia Martins/YouTube

    The majority of parents today have never known the pain of losing a child. Sadly, that was not the case throughout history. Before the 20th century, many parents could expect one or more of their children to die before reaching adulthood, usually due to infectious disease.

    As in the book it was based on, the film adaptation of Hamnet centers on parental grief. Even if you haven’t seen the movie, there’s a good chance you’ve seen the tear-streaked aftermath of others who have.

    Jessie Buckley’s Oscar-winning performance as a grieving mother wrecked audiences far and wide. Her improvised, guttural scream after her child’s death went straight to the heart. Her calling the scream “ancient” couldn’t feel more accurate.

    @screenplayed

    Jessie Buckley talks about this moment in Hamnet wasn’t in the script. It came up on the day. Buckley is nominated for an Academy Award for her performance. What do you think of the film? 🎥 #hamnet #jessiebuckley #academyawards #oscars #filmtok

    ♬ original sound – Screenplayed

    However, some people have questioned whether the film’s intense portrayal of grief is realistic for the time period. Naturally, we would expect a child’s death to devastate a parent today. But was that the case historically? Did parents mourn the loss of a child as hard or as long when nearly half of children died? Would knowing you were likely to lose a child, or multiple children, make their deaths easier to handle?

    The idea that parents hundreds of years ago weren’t as emotionally attached to their kids isn’t new, even in academic circles. Dr. Julia Martins, a historian, explored the debate in a YouTube video titled “Did They Love Their Children? The History of Grief.”

    It began with French historian Philippe Ariès, who published a book in 1960 about childhood through the centuries.

    “Ariès argued that the concept of childhood as a distinct, protected phase of life is a modern invention that only emerged around the 17th century,” Martins said. “Children were understood as mini adults and, from the time they were around seven, they mixed with the adult world. He suggested that, because of the incredibly high infant mortality, parents were forced to be emotionally distant and not get too attached to their children, who might not live to see their first birthday. This indifference would be a defense mechanism. Expecting to lose half the children you had would make you not as emotionally invested in them.”

    In his 1977 book The Family, Sex and Marriage in England 1500–1800, historian Lawrence Stone also posited that colder, more pragmatic family relationships were the norm. In his assessment, the affectionate, loving bonds we associate with family today developed late in our history.

    However, by the 1980s, historians began to question this idea. Martins pointed out that Ariès relied on paintings from the past to draw his conclusions.

    For her 1983 book Forgotten Children, historian Linda Pollock focused her research on diaries and autobiographies from the 16th to 19th centuries. She argued that parents have always had intense love for their children and felt a deep sense of loss when they died.

    Martins’ own examination of the historical record has led her to the same conclusion. The difference, she suggested, lies in how parents coped with the pain of losing a child.

    “We forget how deeply religious early modern Europe was,” Martins said. “Could this indifference be religious resignation, instead of lack of affection? In a world where people understood death as God’s will, parents might console themselves thinking things like ‘The Lord gave, and the Lord has taken away.’ That doesn’t mean they weren’t grieving, but rather that they were focusing on the child being in heaven and accepting God’s will. Ariès interpreted this as a lack of feeling. But you could argue that this was a coping strategy for deep pain. The grief was real; the cultural script for expressing it was different.”

    And of course, grief is and has always been an individual experience. Even in Hamnet, the parents express their grief differently, despite losing the same child.

    People in the comments on Martins’ video reiterated how historical artifacts demonstrate expressions of parental grief:

    “Sometimes I find myself thinking of the skull of the ancient Greek child with the crown of painted ceramic flowers on her head. Someone loved that child to the point that they couldn’t bear the thought of those flowers wilting.”

    “Whenever I hear the claim that people didn’t grieve their children, I think of the ancient graves we find where children are so carefully prepared for burial, with a toy (obviously made by hand, so carrying a time cost and not quickly replaceable) buried with them. That doesn’t seem like the actions of a parent who doesn’t care.”

    “My favorite example about children always being children are ancient Egyptian ‘hot wheels’: toys shaped like a tiny chariot or wagon with wheels on it, and holes to put a string through… I can’t erase the mental image I got of an ancient Egyptian child thousands of years ago running around lugging A TOY CAR around, forgetting or breaking it and crying to parents, or being happy about getting a new one as a holiday gift, nothing really changed.”

    “Cicero was inconsolable when his daughter Tullia died. Julius Caesar, who had also lost his daughter Julia, his only child, wrote to him to offer sympathy. They had a whole correspondence on grief. Cicero built a temple (lost today) to the memory of his daughter. The idea that parents from the past did not care is ludicrous.”

    “It always felt to me so strange to figure that people in the past ‘wouldn’t care so much’ for their kids because a lot of children died. Two things can be true at the same time. People surely knew that lots of people died in a very early age AND that doesn’t diminish any kind of bond or attachment. Ironically, it’s this theory itself that IS detached (from reality): humans are social creatures!”

  • ‘Old soul’ kid chooses his own name, then cracks himself up for a full minute
    A child with glasses laughing.Photo credit: Canva

    Donna Whelan describes her young son, Jacob, as an “old soul,” and well over a million people on social media seem to agree. She shares many adorable clips of him online, but one recent video of Jacob choosing his own name might just take the cake.

    In a clip from Donna’s Instagram page, she begins to ask Jacob a question: “Right, if you could choose a name for yourself…” She doesn’t even have a chance to finish before he confidently answers, “Roberto,” playing with a small lock of hair behind his ear. Just as quickly, he bursts into laughter and can’t seem to stop. “Didn’t even finish the sentence, and I gave ya an answer. Roberto!”

    Donna asks, “Do you like that name?” It’s now time for Jacob to get serious. “Yeah. Roberto is my favorite name.” He puts his hands into a pyramid, not unlike a politician or a TED Talk speaker. “When you think of… say Roberto slowly, though. Ro-bert-to. Ro-ber-toe. Rubber toe.” The laughing fit continues, his cheeks turning pink beneath his thick glasses.

    “Why does that name make you laugh so much?” Donna asks. Jacob immediately dissolves into giggles once again. “It’s just a funny name! Rubber toe!” It’s clear he’s not mocking it in any way, but simply delighted by his quick reaction and the joke.

    The laugh is truly infectious. Nearly 75,000 likes and over 3,500 comments (and counting) just heap love onto this child.

    One commenter says, “His little laugh gets me every time.” Another adds, “I actually laughed out loud too when he said ROBERTO😂😂 We never know what he’s going to say next.”

    And of course, a few “Robertos” chime in. “My name is Roberto,” one person says. “What’s so funny about being called Roberto? 😂” Another commenter adds, “Ya gotta say it slowly, though. Then it’s funny, haha.”

    Another Instagrammer shares that their son wanted to change his name when he was young: “My son wanted to change his name to Fun because he just wanted to have fun. His name is Benjamin or Ben. We call him Funjamin or Fun to this day, and he’s 29 years old!”

    This isn’t uncommon. In a piece I wrote for Upworthy a few months ago, I explored a popular parenting Reddit thread where people discussed their kids choosing new names, or even wanting to reinvent themselves.

    “For what it’s worth, I wanted to change my name a million times growing up,” one person confessed. “First, I wanted Dawn, then Angel, and lord knows what after that. I’m sure I went by Lilith during high school for a moment. My parents were so blasé about it. I never did change my name.”

    Another joked, “My son went by Spider-Man for almost a year at age 4. He’s 23 now and happy with his given name.”

    As for Jacob and his mom, who have more than 4 million followers on social media, they continue to delight the Internet with little Jacob-isms. In another popular clip, Jacob shares that he has “had about a million lives.” When Donna asks, “Would you like me to be your mum in every life?” Jacob slyly smiles, nods, and gives a resounding “Yes.”

    In a book by Donna and Jacob, The World According to Jacob: Hilarious Words of Wisdom From a Little Old Soul, they reveal that “Jacob has captured millions of hearts around the world with his infectious sense of humour, his fun, and his cheeky smile.”

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Parents experiment with 4 p.m. dinners and are blown away by the results