This guy’s disturbing group chat shows how easy it is for men to dismiss rape.

Four times, Brian typed out an honest response to send to his guy friends in their group text message. But he didn't share a single one of them. All four times, Brian — the fictional main character in a new PSA from the It's On Us campaign — caved before hitting send.

Brian's friends' convo began like many do after a night out drinking: reminiscing about what happened hours earlier.

"Morning," Dave began. "Everyone still with us?"

"Not sure Mike's girl is," Ed replied.

"Lol," Mike piped in. "Drunkest. Sex. Ever."  




Brian decided to be frank. "Dude," he typed. "Hooking up with that girl was messed up." But then he thought twice, and deleted it. Instead, he typed out, "That was sexual assault or whatever."

He deleted that message too.

GIF via It's On Us/YouTube.

The disturbing conversation continued.

A pic was shared mocking one of the women Brian's friend slept with.

"Chick was trashed," Dave remarked.

"Ugh," Brian wrote, increasingly frustrated. "You guys are part of the problem." Again, he decided against sending it. He sent nothing instead.

"Who even was that?" Ed replied a moment later.

"That's the girl you raped," Brian wrote candidly — before deleting it again.

GIF via It's On Us/YouTube.

After all that, Brian went with a grimacing face emoji. The group laughed off the emoji, and quickly moved on to breakfast plans — as if the rapes never even happened.

It's scary to think Brian's friends dismissed the fact that Ed and Mike had assaulted women the night before. It's even scarier to think how often a conversation like that actually happens.

Maybe Dave and Carl were sitting alone debating if they should say something about the assaults too, like Brian had been doing. But neither of them did. Through their choice to stay quiet, every bystander encouraged the behavior.  

But, research shows friends actually can make a big difference when they speak up about sexual assault. In 2014, NPR reported that evidence suggests a man is more likely to commit acts of sexual violence when he has friends who dismiss (or even encourage) it. The opposite is also true.

Peer pressure — for better or worse — makes a big difference.

"One of the things that matters most to boys and emerging adult men is the opinion of other men," John Foubert, a researcher at Oklahoma State University, explained to NPR.

That's an important distinction between other botched, victim-blaming efforts to curb sexual violence and the It's On Us campaign.

As its name suggests, It's On Us focuses on men.

We shouldn't be telling women to avoid short skirts and liquor in order to not get raped. We should be telling men and boys not to be rapists.

"Guys, if you know someone who's had sex with a girl who didn't or couldn't consent, it's on you to confront him," former Vice President Joe Biden, a leading voice of the campaign, said in the PSA's closing. "Fear is no excuse. You can help put an end to sexual assault."

Watch the PSA by It's On Us below:

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I'm staring at my screen watching the President of the United States speak before a stadium full of people in North Carolina. He launches into a lie-laced attack on Congresswoman Ilhan Omar, and the crowd boos. Soon they start chanting, "Send her back! Send her back! Send her back!"

The President does nothing. Says nothing. He just stands there and waits for the crowd to finish their outburst.

WATCH: Trump rally crowd chants 'send her back' after he criticizes Rep. Ilhan Omar www.youtube.com

My mind flashes to another President of the United States speaking to a stadium full of people in North Carolina in 2016. A heckler in the crowd—an old man in uniform holding up a TRUMP sign—starts shouting, disrupting the speech. The crowd boos. Soon they start chanting, "Hillary! Hillary! Hillary!"

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Dolphin and orca captivity, for sure. They'll probably shake their heads at how people died because they couldn't afford healthcare. And, they'll be completely mystified at the amount of food some people waste while others go starving.

According to Biological Diversity, "An estimated 40 percent of the food produced in the United States is wasted every year, costing households, businesses and farms about $218 billion annually."

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First of all it's a waste of money for the households who throw out good food. Second, it's a waste of all of the resources that went into growing the food, including the animals who gave their lives for the meal. Third, there's something very wrong with throwing out food when one in eight Americans struggle with hunger.

Supermarkets are just as guilty of this unnecessary waste as consumers. About 10% of all food waste are supermarket products thrown out before they've reached their expiration date.

Three years ago, France took big steps to combat food waste by making a law that bans grocery stores from throwing away edible food.According to the new ordinance, stores can be fined for up to $4,500 for each infraction.

Previously, the French threw out 7.1 million tons of food. Sixty-seven percent of which was tossed by consumers, 15% by restaurants, and 11% by grocery stores.

This has created a network of over 5,000 charities that accept the food from supermarkets and donate them to charity. The law also struck down agreements between supermarkets and manufacturers that prohibited the stores from donating food to charities.

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It's expected that similar laws may spread through Europe, but people are a lot less confident at it happening in the United States. The USDA believes that the biggest barrier to such a program would be cost to the charities and or supermarkets.

"The logistics of getting safe, wholesome, edible food from anywhere to people that can use it is really difficult," the organization said according to Gizmodo. "If you're having to set up a really expensive system to recover marginal amounts of food, that's not good for anybody."

Plus, the idea may seem a little too "socialist" for the average American's appetite.

"The French version is quite socialist, but I would say in a great way because you're providing a way where they [supermarkets] have to do the beneficial things not only for the environment, but from an ethical standpoint of getting healthy food to those who need it and minimizing some of the harmful greenhouse gas emissions that come when food ends up in a landfill," Jonathan Bloom, the author of American Wasteland, told NPR.

However, just because something may be socialist doesn't mean it's wrong. The greater wrong is the insane waste of money, damage to the environment, and devastation caused by hunger that can easily be avoided.

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