How do you make conservation sexy? Simple. Put attractive, mostly naked men in a forest and take pictures of them.
No Danger Diaries. Photo by Lee-Ann Olwage.
Yup, just like that!
This photo is part of the Got Wood? conservation campaign.
The campaign was created by a nonprofit called Greenpop, which strives to "(re)connect people with the planet and have fun doing it," according to their press release. Just based on the photo above, it's pretty safe to say they're definitely hitting both those goals.
Since 2010, Greenpop's reforestation efforts have been substantial, managing to plant 69,000 trees across South Africa, Tanzania, and Zambia. With the help of their cheeky (literally) fundraising campaign, the organization hopes to increase that number by an additional 1,000 trees.
The idea was born out of a joke during a brainstorm session, Zoe Gauld, one of the group's organizers, explained in an email.
"Our social media coordinator threw out the tag line 'Got wood?', and someone retorted 'We do, but not enough', and we realized that we had an opportunity to flip the script and create a humorous and educational parody of typical, sexualized advertising."
The gentlemen Greenpop enlisted to model are all members of leading philanthropic groups.
The sexy photos are paired with fun facts about conservation that highlight the incredible power of trees.
Like Josh Ramsey, who gets why trees can reduce stress because he works for Upandcentered — a group that offers yoga and meditation workshops.
Photo by Lee-Ann Olwage.
And Khanya Mpahlwa, a member of Makhulu, who posed with a watering can — a reminder of the work we need to do to counter the 80,000 acres of rainforest lost each day.
Photo by Sydelle Willow Smith.
Like Rowan Pybus, who, when he isn't cradling sunflowers in his lap, runs Sunshine Cinema — a mobile solar-powered movie theater.
Photo by Sydelle Willow Smith.
Like Kaspar Paur, who works for Faithful to Nature and is using that shovel to emphasize, uh, the importance of cutting back on products that further deforestation.
Photo by Lee-Ann Olwage.
And like Sisa Ntshwaqela, a facilitator at the childhood development program Have Fun, who understands how planting trees can bring a community together.
Photo by Lee-Ann Olwage.
Like pensive-looking bird lover Nick Fordyce, who teaches people how deforestation affects their populations as part of Birding Africa Tours.
Photo by Lee-Ann Olwage.
And like Misha Teasdale, a Greenpop volunteer, who isn't afraid to get his hands — and other things — dirty in the name of saving trees.
Photo by Lee-Ann Olwage.
Not to mention the five members of No Danger Diaries, a guerilla-style social activist group, who work to stop the diminishing rainforests, with their smoldering stares.
Photo by Lee-Ann Olwage.
And wheelbarrow-rollin' Mpumelelo "Manqoba" Sefalane, who works with Dine with Khayelitsha and knows just how valuable one tree can be when it comes to producing fruit.
Photo by Lee-Ann Olwage.
And Mattieu Theron and Tom Chevallier, of Sustainable Brothers and Sisters, who are holding onto our dwindling forests with their fierce "Thriller"-inspired moves.
Photo by Lee-Ann Olwage.
Representing Reliance Compost, a self- sustaining compost farm, is Siyabulela "Siya" Sokomani who says he does dirty work, but it's totally worth it.
Photo by Lee-Ann Olwage.
Lest things get too serious, actor/comedian Rob Coutts warns that the dire consequences of deforestation will make his "willow weep" — if you know what he means.
Photo by Lee-Ann Olwage.
Even dudes from non-tree-based organizations are participating in the campaign. Like Dave Van Beuningen, of Shark Spotters, who usually works with oceanic creatures, which is probably why he's looking for a way out of the rainforest in his photo.
Photo by Lee-Ann Olwage.
And Unathi Dyanti of Tyisa Nabanye, who is thrilled to have found his watering can so he can continue his work at the nonprofit urban agriculture organization.
Photo by Lee-Ann Olwage.
And Devon Concar, team member on TEDx Cape Town, who is casually letting it all hang out so he can tell you that only 10% of forests are protected from deforestation worldwide.
Photo by Lee-Ann Olwage.
And Tony Budden of Hemporium, who is wearing this season's colors — tree bark and leaves — to remind us to stay away from synthetic clothes.
Photo by Lee-Ann Olwage.
And since Shongo Sonti is on the Youth Advisory Panel of the UNFPA, he totally gets why green spaces are good for child development.
Photo by Lee-Ann Olwage.
And bear hat-wearing Liam Brickhill of The Book Cafe wants people to remember that our heritages (bearitages?) are directly linked to trees.
Photo by Lee-Ann Olwage.
Craig Makhosi Charnock of Ubuntu Bridge created his version of the classic "Thinker" pose to remind us that it doesn't take a genius to see that trees should be available to everyone, no matter their economic status.
Photo by Lee-Ann Olwage.
And last, but not least, Brett Thompson of Fry's Family Foods bares it all while munching on an apple — a reminder to eat fruits and vegetables because the meat industry is responsible for a lot of rainforest deforestation.
Photo by Lee-Ann Olwage.
Greenpop's risqué and hilarious campaign appears to be working.
The group will even help you embark on your own conservationist mission, if you'd rather get creative with your donation.
Behind the Got Wood? models is a serious message: Global deforestation is real. We lose 46,000-58,000 square miles of forest each year, which is about 48 football fields every minute, according to the World Wildlife Organization.
Any opportunity you can take to give back and help the reforestation efforts is worthwhile, because soon, there truly won't be enough left.
Beaver in water. Photo by 
An actual beaver dam on the now-thriving Price River
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There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."