Finland proved baby boxes keep babies alive. Here's how they'll work in India.

New parents everywhere know the first rule of parenting is keep your baby alive. Unfortunately, there are many factors that can make this a challenge.

That first year of life is the hardest because it's when babies are the most vulnerable. Couple that with a low socio-economic status, and this fundamental task may start to feel daunting.

However, about 80 years ago, one country — Finland — came up with something ingenious to help parents keep their babies alive: a box.

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Johnson & Johnson

Moms in India are dying in preventable ways. How are they being saved?

Most deaths resulting from pregnancy-related complications can be prevented. Here's how Merck's doing its part.

For three months, Pennsylvania-based Scott Wright left his regular day job as a global communications expert to work in direct collaboration with Jhpiego, an international nonprofit health organization in India.

"How often do you get to say that you were part of a global initiative to reduce maternal mortality and save ... lives?" he tells us, beaming.

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Merck

A bright yellow suitcase is saving moms and babies around the world.

It's common to do certain things in the dark: get your snooze on, watch a movie, maybe even deliver a baby.

Deliver a ... baby? In the dark? It happens.

It's a scenario that's almost hard to fathom, considering many of us can barely find a light switch in the dark without stubbing a toe on every piece of furniture. But as U.S.-based OB/GYN Dr. Laura Stachel discovered on a research trip in 2008, babies around the world too often are being delivered in near darkness — until she found a unique way to fix it.

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The CW