Becky Vieira says she felt helpless when she found out parents at her son's preschool who are doctors and nurses were in need of personal protective equipment (PPE). Though she helped to spread the word, asking friends and family to donate any masks or other equipment they might have, it didn't feel like enough.

As a mom blogger with a social media following and connections with other bloggers, Vieira says she decided to reach out beyond her local community.