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This is a story of triumph, creativity, and hundreds of busted desk chairs.

In 2010, Tsuyoshi Tahara of Kyotanabe, Japan, was trying to save his struggling photography studio. Tahara's business and the other small businesses on his block were struggling to compete with high-end malls and new supermarkets popping up in their city.

So Tahara thought big and came up with the perfect way to bring shoppers back: a race with rolling office chairs.


Photo by Trevor Williams/Getty Images.

Yep, you read that right.

Now in its sixth year, the ISU-1 Chair Grand Prix has spread to 12 prefectures in Japan and has brought along with it fanfare, delight, and lots of happy shoppers.

Take a behind-the-scenes look at what it took to be competitive at this year's race in Kyotanabe which was held on March 26.

1. Round up your bravest friends.

Photo by Trevor Williams/Getty Images.

You can only have a team of three, so a pre-race showcase of strength and daring may be required.

2. Secure the appropriate attire for office chair racing.

What might that be? you ask. Well, you're definitely going to want a helmet. And probably some knee pads.

Photo by Trevor Williams/Getty Images.

And some stretchy pants can't hurt, right? Aerodynamics and whatnot.

Photo by Trevor Williams/Getty Images.

Since you are in an office chair, you can go full business casual and throw on a necktie.

Photo by Trevor Williams/Getty Images.

Or dress like some sort of baked good. I'm not here to judge.

Photo by Trevor Williams/Getty Images.

3. Get limbered up.

The race is two hours long and is a test of endurance and chair-durability in equal measure.


Gotta get loose! Photo by Trevor Williams/Getty Images.

4. Prepare your chair.

Your chair is not allowed to have any modifications but you can grease up and adjust any existing piece you want.

Photo by Trevor Williams/Getty Images.

Extra decorations are A-OK, too.

Photo by Trevor Williams/Getty Images.

Prior to the race, each chair-iot is given a proper once-over to check for any funny business.

Other than the incredibly funny business of grown people racing furniture. Photo by Trevor Williams/Getty Images.

5. Pump up the crowd.

Fans line the streets to support the courageous competitors ... and to watch strangers fall off office furniture.

Photo by Trevor Williams/Getty Images.

There are even a few cheerleaders on the course to provide extra encouragement.

Photo by Trevor Williams/Getty Images.

6. Go big or roll home.

Though it's all in good fun, this is not a competition for the faint of heart.

There are thrills!

Photo by Trevor Williams/Getty Images.

Spills!

Don't worry, this competitor wasn't seriously injured. Photo by Trevor Williams/Getty Images.

And hairpin turns!

Photo by Trevor Williams/Getty Images.

7. Finish strong!

Check the scores.


Photo by Trevor Williams/Getty Images.

Revel in the thrill of victory.

Photo by Trevor Williams/Getty Images.

Or the agony of the seat.

Photo by Trevor Williams/Getty Images.

Be sure to stick around to watch the winning team take home their grand prize: 90 kilograms (just over 198 pounds) of rice.

This year's winners were a trio of triathletes. Photo by Trevor Williams/Getty Images.

For business owners and fans alike, the ISU-1 Grand Prix is a story of perseverance and creativity.

Guests return to oft-forgotten storefronts and regular folks get to feel like pro athletes for one wild and wonderful day. There is no better (or funnier) combination.

Photo by Trevor Williams/Getty Images.

Images provided by Pacifico

Making waves in the best way

True

At last, summer is here. And for many people, that means it's time for heading to the beach and maybe even catching some waves. Surfing is a quintessential summertime activity for those who live in coastal communities—it’s not only really fun and challenging, it’s also a great way to celebrate Mother Nature’s beauty. Even after a wipeout, the cool water mixed with warm sunshine offers a certain kind of euphoria. Or, you know, just hanging back on the sand is plenty fun too. Simply being outdoors near the ocean is its own reward.

pacifico quiksilver beach cleanupLet’s protect the places where outdoor adventure happensAll photos provided by Pacifico

However, it's well known that our beautiful beaches are suffering the consequences of overcrowding, pollution and littering. What was once a way of playing in nature is now slowly destroying it. And of course, this affects beachgoers everywhere. The sad truth is—without taking action to preserve all the natural joys the earth provides, we will eventually lose them.

But there is hope. Two popular brands that both have roots in surf culture have teamed up to help make trips to the beach a more sustainable pastime. The best part? You don’t have to know how to hang ten in order to participate.

Pacifico®, a pilsner-style lager originally brought to the U.S. by surfers, and Quiksilver, an iconic apparel company loved by both surfers and beach goers alike, have created a brand-new range of clothing and accessories with sustainability in mind.

Take a look below. These threads are great for all kinds of fun in the sun, without compromising the environment.

pacifico quicksilver beach cleanupsReady to make some waves

The collection launches on July 5 and includes tees and woven shirts, boardshorts, hats, flip-flops and a special beach towel and tote bag. The unique collaboration features the vibrant, colorful designs that are the hallmark of Quiksilver combined with Pacifico elements, created to make a positive impact.

Each item has been thoughtfully curated to minimize an environmental footprint and protect the outdoors. The hats, for example, are made from NetPlus® by Bureo®, a raw material created from South American recycled fishing nets. Additionally, the board shorts are made from recycled plastic bottles, and tees are made with 100% organic cotton. Pretty rad stuff, to put it in surfer lingo.

The prices on these pieces are equally rad, ranging from $28 flip-flops to $60 boardshorts.

In keeping with the sustainable ethos and protecting the places we play, Pacifico and Quiksilver will celebrate the products’ launch by hosting two beach cleanups. The first is on July 5 at Sunset Point in Malibu, California, from 4-5:30pm, and the second is on July 9th at Deerfield Beach in Florida from 8:30 – 10:30am.

pacifico quicksilver clothing lineCleaning up and looking good while doing it

Theses beach cleanups are open to anyone over the age of 21 who’s ready to have some fun while taking care of nature’s playground.

Those who can’t make it to the beach (bummer, dude) don’t have to miss out on all the fun. The new collection will be available on July 5th at www.quiksilver.com/mens-collab-pacifico. And even if you don’t surf, never plan to surf, have no desire to even be near a surfboard, rest assured, the apparel is still cool. Plus sustainable choices are always good fashion.

Our planet provides us with an endless supply of beauty and adventure. But without more mindful actions from humanity, its natural wonders will eventually diminish. Fortunately Pacifico and Quiksilver are making it easier than ever for people to enjoy the great outdoors without jeopardizing it. That’s a wave worth riding.

This article originally appeared on 09.06.17


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Here are some hilarious tweets that just about every married couple will understand.

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Paul Rudd in 2016.

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Poor Brody was only able to get four signatures in his yearbook, two from what appeared to be teachers and one from himself that said, “Hope you make some more friends."

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She posted about the incident on Facebook.

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