In Japan, you can rent a grandma for $23 an hour to make a warm meal and offer life advice
This is the 'insta-gram' the world needs right now.

This is the brain-child of Client Partners, a women-run company in Japan.
Some days can only be made better with a warm hug and a meal from grandma. In Japan, those creature comforts (and more) are made available for a mere 3,300 yen, or $23 USD an hour.
Here’s how it works: the service, run by a company called Client Partners, is called OK! Obaachan (which translates to OK Grandma). Give them a ring and they’ll send over a woman aged 60 to 94 boasting a range of grandmotherly skills—from housework and childcare, to “personal consultations”…meaning, yes, they can talk you through that brutal breakup.
Honestly, the tasks provided by this roster of 100+ grannies seem rather endless. Just a quick scroll through the website shows that an Obaachan has been hired to help someone come out as gay, attend sports games, think through an apology letter, show up to a wedding, perform ceremonial rituals, and more.
The video below paints a pretty cohesive picture. Paolo, a content creator living in Japan, enjoys a picnic of handmade goodies while his Obaachan shares pictures from her past and compares dating in her time to dating in the modern world. It’s every bit as wholesome as you’d imagine.
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“Well, I didn't plan on crying today but here we are. This video reminded me so much of my time with my Nanna and the great conversations we had and the advice she gave me as a young man. She was my best friend and I miss her so much,” one viewer wrote.
Another added, “It's actually a really good idea tbh. The grandma gets to spend time interacting with others, making her feel less lonely. Seems like a win win to both parties.”
Perhaps it should come as no surprise that this idea stems from a country that already combats loneliness through various “rent-a-person” services, including hired actors who will pretend to be your family.
But even more pertinent, Japan has a deeply ingrained cultural tradition of respecting and valuing the elderly. We see this reflected in practices like a national holiday honoring them (Keirō no Hi), and the fact that many Japanese households remain multi-generational. Older adults are often seen as vessels of wisdom and experience.
В Японии запустили сервис аренды... бабушки — «OK Obaachan».За 3000 йен (1600 ₽) в час милая бабуля научит готовить, присмотрит за детьми, приберёт в доме и даст мудрый совет. А если надо, поможет расстаться с токсичным партнёром.
byu/ElectroAdeptus inKafkaFPS
That said, older women in particular (and even more so, older women who either never married or whose husbands died young) face a sparse job market, and cannot solely rely on pension.
“The merit of age is the ability to remain unfazed by small things,” wrote Client Partners. “Their consideration for those who need it most, and while they may lack the physical strength and agility of their younger counterparts, their housework and child-rearing skills honed over years of being a housewife, their communication skills honed through relationships with neighbors and relatives, their rich life experience having endured the good and the bad, and their friendly, warm presence are all irreplaceable strengths.”
Plus, many Obaachans express gratitude for being able to connect to a sense of purpose through their work. So, in truth, everyone is getting a need met. For these grandma’s, it’s financial opportunities, and for their clients, it’s feeling nurtured, loved, and most importantly, fed.
Another cool thing about Client Partners—it’s run by women, and only employs women. So, beside grandmas for hire, you can also hire interpreters, handywomen, and something called “courage support.” Don’t know what that is…but I want it.
While applications to be OK Obaachan are open, Client Partners does require that candidates be vetted, and have an open enough mind to deal with often frowned upon things in Japan, such as single mothers. According to Client Partners, the “perfect” grandma is “kind, committed, hardworking, and cares about the feelings of others.” Hard to argue with that.
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