Women's volleyball had a ponytail problem. A bald, male coach's 3-ft-long invention solved it.
Who knew a simple hair tie could be so complicated?
It's hard to keep a ponytail in place through a whole volleyball game—or at least it used to be.
Over a decade ago, head coach Jerritt Elliott noticed a problem with his volleyball players. Frequently, during practices, the women would have to stop and adjust their hair, pulling their ponytails tighter, replacing a broken hair tie, or otherwise fixing an issue.
According to ESPN, rather than complain about the problem, Elliott decided to tackle it head on. In 2013, he set out to learn everything he could about long hair and the challenges of keeping a ponytail in place through intense athletic activity. He interviewed friends, former players, and even Olympic athletes about their experiences with hair ties. Some complained about how they didn't hold. Others complained about headaches or damaged hair. Elliott spent $80 buying every kind of hair tie his athletes might use to see how they were made and how they functioned.
"People that know me know that I have a wild brain," he told ESPN. "I'm very entrepreneurial."
Through all of this research, he came up with an idea: A very long, thin elastic that could be wrapped around a ponytail as many times as necessary to get the desired hold. He didn't know if he had a great idea or not, but he soon found out.
Around the time Elliott was developing the idea, he met the woman he would later marry—Italian volleyball player Andrea Nucete. Elliott gave her a prototype of his hair tie idea, which she tossed into her car's glove compartment and forgot about.
"I was like, 'Why would I tie my own hair tie? What is the benefit? I don't trust the bald guy,'" she told ESPN.
But after two hair ties broke during a beach volleyball game, she remembered Elliott's tie in her car and gave it a try.
"I used the entire 34-inch version of the product, put it in my hair, called him right after," she said. "I say, 'We have something here. 100%. This is different.'"
The couple worked for four more years to perfect the product, trying out various combinations of elastic and fabric to see what would meet the desired criteria of strong enough to hold the hair securely yet soft enough not to cause damage. They ultimately landed on a rubber core covered in a woven fabric sheath that would expand and retract without grabbing individual hairs.
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In 2018, Elliott and Nucete got married and officially launched their TIY Products business.
The TIY hair tie comes in two lengths, 34 inches and 51 inches, the latter of which is designed to be used with the Pro 2.0 cutting case, which allows users to trim their TIY ties to any size they wish. The cost is significantly higher than a standard hair tie—$8.50 for one standard-length TIY—but Nucete-Elliott told ESPN she knows players who have used the same TIY through all four years of their NCAA volleyball careers. It's not something one can say for your average hair tie.
Players seem to love it.
"You put it in at 8 a.m. one day, and the rest of the day, through a game, it stays in place. You don't have to think about it," TCU middle blocker Sarah Sylvester told ESPN.
"I feel like it's definitely made the process easier and made my hairstyles look cleaner," said Louisville setter Nayelis Cabello. "And it matches my game-day outfit, so that makes it 10 times better." (The TIY comes in 35 different colors.)
The TIY has been making its way around to other women's sports, partially thanks to players sharing them on TikTok.
@sydney_parrishh TIY making its way to womens basketball 👀👀👀 #tyi #hairtok #hairstyle #wbb #womensbasketball #volleyball #indiana #iu #hair #hairtie #ponytailtutorial
In a 2019 PureWow review of hair ties, the TIY got strong ratings from editors who struggled to get a good fit out of other hair ties. "The adjustable sizing is a game changer, especially for working out or if you need something strong," said one editor. The only complaint was that it was hard to make it look neat: "It’s tricky to master, so the finished result can look unkempt." That may not matter as much on the court, though, and it seems that the less-polished look of the tie has become standard to see in women's sports.
"As women, we have different hair textures and hair types," says Nucete-Elliott in a TIY video, "so we created something that is 13 times stronger, twice as stretchy than a regular elastic, and it's customizable so that you can adapt it to your hair and be able to be used in any aspect of your life."
It's pretty wild that one of the best products we've seen for long hair originated with a man who doesn't even have any.
You can find TIY Products and learn more about them here.