If your'e feeling a disconnect, you're not alone.
Many of us, for many reasons, are feeling a deep sense of disconnection between what is happening in the world around us, and how society acknowledges those events…or doesn’t. Whether it’s about climate change or our current political regime or whether or not we’re using technology ethically, there’s this viscerally felt notion that old systems are no longer working. All the while, life seems to be going on as normal. Which can be as crazy-making as any other type of gaslighting.
For those that are feeling this way, that something is deeply off with the world,” author and digital anthropologist Rahaf Harfoush says “you’re not alone.” and inf act, there’s actually a name for this collective feeling. It’s called hypernormalization.
As Harfoush explained in an Instagram video, hypernormalization was a term first coined by historian Alexei Yurchak in his 2005 book Everything Was Forever, Until It Was No More: The Last Soviet Generation. In it, Yurchak described the paradox of living in the Soviet Union before its dissolution in 1991, when everyone knew the system was failing, but since no one could imagine a possible alternative to the status quo, politicians and citizens alike were resigned to maintaining the pretense of a functioning society. Sound familiar?
Years later, filmmaker Adam Curtis took this concept and ran with it for his 2016 BBC documentary, aptly titled HyperNormalisation, which essentially argued that this time period—and events like the rise of Trumpism, Brexit, the War in Syria, and more—was a self fulfilling prophecy of sorts, causing world leaders to give up on trying to reshape the world, and opt instead to establish a similar, albeit “fake” world for the benefit of corporations.
The documentary also posited that the West’s fixation on individualism played its own part in this. By and large people are too concerned with themselves to worry of the greater reality unfolding behind the scenes. The combination results in inexplicable, chaotic events that keep happening, which are either denied, are accepted as normal. Again, this might hit close to home.
Still from HypernormalisationThe Guardian
As Harfoush explains, hypernormalization today looks a lot like “the disconnect between seeing that systems are failing, that things aren’t working, that structures are crumbling, that society is going through these massive shifts, and yet the institutions and the people that are in power just are like ignoring it and are pretending like everything is going to go on the way that it has.”
“We all know that that’s not true, so you are feeling the discomfort between what you know to be true and how you’re seeing people react to it,” she concluded, reassuring that, “your vibes are not off. Your instincts are not off. There’s a term for it. You’re welcome.”
This insight doesn’t necessarily solve the issue, but it can certainly help us begin seeing things a little more objectively. After all, change doesn’t happen without first exposing the absurdity for what it is.
By the way, you can watch the full version of Curtis’ HyperNormalisation documentary on Youtube.
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Resurfaced video of French skier's groin incident has people giving the announcer a gold medal
"The boys took a beating on that one."
Downhill skiing is a sport rife with injuries, but not usually this kind.
A good commentator can make all the difference when watching sports, even when an event goes smoothly. But it's when something goes wrong that great announcers rise to the top. There's no better example of a great announcer in a surprise moment than when French skier Yannick Bertrand took a gate to the groin in a 2007 super-G race.
Competitive skiers fly down runs at incredible speeds, often exceeding 60 mph. Hitting something hard at that speed would definitely hurt, but hitting something hard with a particularly sensitive part of your body would be excruciating. So when Bertrand slammed right into a gate family-jewels-first, his high-pitched scream was unsurprising. What was surprising was the perfect commentary that immediately followed.
This is a clip you really just have to see and hear to fully appreciate:
- YouTube youtu.be
It's unclear who the announcer is, even after multiple Google inquiries, which is unfortunate because that gentleman deserves a medal. The commentary gets better with each repeated viewing, with highlights like:
"The gate the groin for Yannick Bertrand, and you could hear it. And if you're a man, you could feel it."
"Oh, the Frenchman. Oh-ho, monsieurrrrrr."
"The boys took a beating on that one."
"That guy needs a hug."
"Those are the moments that change your life if you're a man, I tell you what."
"When you crash through a gate, when you do it at high rate of speed, it's gonna hurt and it's going to leave a mark in most cases. And in this particular case, not the area where you want to leave a mark."
Imagine watching a man take a hit to the privates at 60 mph and having to make impromptu commentary straddling the line between professionalism and acknowledging the universal reality of what just happened. There are certain things you can't say on network television that you might feel compelled to say. There's a visceral element to this scenario that could easily be taken too far in the commentary, and the inherent humor element could be seen as insensitive and offensive if not handled just right.
The announcer nailed it. 10/10. No notes.
The clip frequently resurfaces during the Winter Olympic Games, though the incident didn't happen during an Olympic event. Yannick Bertrand was competing at the FIS World Cup super-G race in Kvitfjell, Norway in 2007, when the unfortunate accident occurred. Bertrand had competed at the Turin Olympics the year before, however, coming in 24th in the downhill and super-G events.
As painful as the gate to the groin clearly as, Bertrand did not appear to suffer any damage that kept him from the sport. In fact, he continued competing in international downhill and super-G races until 2014.
According to a 2018 study, Alpine skiing is a notoriously dangerous sport with a reported injury rate of 36.7 per 100 World Cup athletes per season. Of course, it's the knees and not the coin purse that are the most common casualty of ski racing, which we saw clearly in U.S. skier Lindsey Vonn's harrowing experiences at the 2026 Olympics. Vonn was competing with a torn ACL and ended up being helicoptered off of the mountain after an ugly crash that did additional damage to her legs, requiring multiple surgeries (though what caused the crash was reportedly unrelated to her ACL tear). Still, she says she has no regrets.
As Bertrand's return to the slopes shows, the risk of injury doesn't stop those who live for the thrill of victory, even when the agony of defeat hits them right in the rocks.