One word that explains why the world feels 'deeply off' for so many people
There's a term for this collective feeling so many of us are experience.

If your'e feeling a disconnect, you're not alone.
Many of us, for many reasons, are feeling a deep sense of disconnection between what is happening in the world around us, and how society acknowledges those eventsβ¦or doesnβt. Whether itβs about climate change or our current political regime or whether or not weβre using technology ethically, thereβs this viscerally felt notion that old systems are no longer working. All the while, life seems to be going on as normal. Which can be as crazy-making as any other type of gaslighting.
For those that are feeling this way, that something is deeply off with the world,β author and digital anthropologist Rahaf Harfoush says βyouβre not alone.β and inf act, thereβs actually a name for this collective feeling. Itβs called hypernormalization.
As Harfoush explained in an Instagram video, hypernormalization was a term first coined by historian Alexei Yurchak in his 2005 book Everything Was Forever, Until It Was No More: The Last Soviet Generation. In it, Yurchak described the paradox of living in the Soviet Union before its dissolution in 1991, when everyone knew the system was failing, but since no one could imagine a possible alternative to the status quo, politicians and citizens alike were resigned to maintaining the pretense of a functioning society. Sound familiar?
Years later, filmmaker Adam Curtis took this concept and ran with it for his 2016 BBC documentary, aptly titled HyperNormalisation, which essentially argued that this time periodβand events like the rise of Trumpism, Brexit, the War in Syria, and moreβwas a self fulfilling prophecy of sorts, causing world leaders to give up on trying to reshape the world, and opt instead to establish a similar, albeit βfakeβ world for the benefit of corporations.
The documentary also posited that the Westβs fixation on individualism played its own part in this. By and large people are too concerned with themselves to worry of the greater reality unfolding behind the scenes. The combination results in inexplicable, chaotic events that keep happening, which are either denied, are accepted as normal. Again, this might hit close to home.

As Harfoush explains, hypernormalization today looks a lot like βthe disconnect between seeing that systems are failing, that things arenβt working, that structures are crumbling, that society is going through these massive shifts, and yet the institutions and the people that are in power just are like ignoring it and are pretending like everything is going to go on the way that it has.β
βWe all know that thatβs not true, so you are feeling the discomfort between what you know to be true and how youβre seeing people react to it,β she concluded, reassuring that, βyour vibes are not off. Your instincts are not off. Thereβs a term for it. Youβre welcome.β
This insight doesnβt necessarily solve the issue, but it can certainly help us begin seeing things a little more objectively. After all, change doesnβt happen without first exposing the absurdity for what it is.
By the way, you can watch the full version of Curtisβ HyperNormalisation documentary on Youtube.






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