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How can gender roles hurt daughters? This heart-wrenching ad sums it up.

It's everyone's responsibility to #ShareTheLoad.

How can gender roles hurt daughters? This heart-wrenching ad sums it up.

Does this family sound familiar?

Mom cooks dinner, does the laundry, and takes care of the kids' mess, often after a long day at the office...

GIF via Ariel/Facebook.


...while dad rests comfortably in his favorite spot on the sofa.

GIF via Ariel/Facebook.

For many of us, the answer is "yes" — it could be a snapshot of a typical Tuesday in our own homes. But, come to think of it ... how backward is it that this is the norm?

A new ad by an Indian laundry detergent company is drawing praise around the globe for sparking a much needed conversation about gender roles.

The ad by Ariel (which, fair warning, may necessitate a few dabs at the eyes) is narrated by an elderly father who's visiting his adult daughter and her family. Throughout the video, he's reflecting on how he raised her, and regretting some of his decisions — particularly when it comes to gender roles.

GIF via Ariel/Facebook.

GIF via Ariel/Facebook.

"Sorry on behalf of every dad who set the wrong example,the father continues in the ad, which you can watch below.

By the end of the video, you learn that the narration is actually a letter he wrote to his daughter, apologizing for his wrongdoing and promising to do better.

"I will make a conscious effort to help your mom with the household chores," the letter reads. "I may not become the king of the kitchen, but at least I can help out with the laundry. All these years I’ve been wrong. It’s time to set things right.

The ad touches on an important topic that doesn't get addressed enough: how time poverty disproportionately affects women.

We tend to overlook the critical work that needs getting done in any society in order for life to move onward, like caring for children or preparing meals. Around the world, this unpaid work is, more often than not, done by women

Image from the Bill & Melinda Gates Foundation, used with permission.

The sexist double standard of time poverty — which affects women in the developing world far more than it does in North America or Europe —  was a focal point of Bill and Melinda Gates' annual letter, released earlier this week.

"Unless things change, girls today will spend hundreds of thousands more hours than boys doing unpaid work simply because society assumes it’s their responsibility," Bill and Melinda wrote in the letter.

It's this injustice that's inspiring many to applaud Ariel for its ad, including Facebook COO Sheryl Sandberg. 

"This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation," she explained in a post

It's time we stood up to the sexist double standards that hold women back.

And it can start by just watching a two-minute video. Check out Ariel's ad below.

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Frito-Lay

Did you know one in five families are unable to provide everyday essentials and food for their children? This summer was also the hungriest on record with one in four children not knowing where their next meal will come from – an increase from one in seven children prior to the pandemic. The effects of COVID-19 continue to be felt around the country and many people struggle to secure basic needs. Unemployment is at an all-time high and an alarming number of families face food insecurity, not only from the increased financial burdens but also because many students and families rely on schools for school meal programs and other daily essentials.

This school year is unlike any other. Frito-Lay knew the critical need to ensure children have enough food and resources to succeed. The company quickly pivoted to expand its partnership with Feed the Children, a leading nonprofit focused on alleviating childhood hunger, to create the "Building the Future Together" program to provide shelf-stable food to supplement more than a quarter-million meals and distribute 500,000 pantry staples, school supplies, snacks, books, hand sanitizer, and personal care items to schools in underserved communities.

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Who would have thought that giving the world access to all human knowledge via the internet, the ability to follow and hear from experts on any subject via social media, and the ability to see what's happening anywhere in the world via smartphones with cameras would result in a terrifying percentage of the population believing and spouting nothing but falsehoods day in and day out?

Those of us who value facts, reason, and rational thought have found ourselves at some of our fellow citizens and thinking, "Really? THIS is how you choose to use the greatest tool humanity has ever created? To spew unfounded conspiracy theories?"

It's a marvel, truly.

Between Coronavirus/Bill Gates/5G conspiracies and QAnon/Evil Cabal/Pedophile conspiracies, I thought we were pretty much full up on kooky for 2020. But apparently not. The massive fires up and down the West Coast have ignited even more conspiracy theories, some of which local law enforcement and even the FBI have had to debunk.

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In 1945, the world had just endured the bloodiest war in history. World leaders were determined to not repeat the mistakes of the past. They wanted to build a better future, one free from the "scourge of war" so they signed the UN Charter — creating a global organization of nations that could deter and repel aggressors, mediate conflicts and broker armistices, and ensure collective progress.

Over the following 75 years, the UN played an essential role in preventing, mitigating or resolving conflicts all over the world. It faced new challenges and new threats — including the spread of nuclear weapons and other weapons of mass destruction, a Cold War and brutal civil wars, transnational terrorism and genocides. Today, the UN faces new tensions: shifting and more hostile geopolitics, digital weaponization, a global pandemic, and more.

This slideshow shows how the UN has worked to build peace and security around the world:

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Malians wait in line at a free clinic run by the UN Multidimensional Integrated Mission in Mali in 2014. Over their 75 year history, UN peacekeepers have deployed around the world in military and nonmilitary roles as they work towards human security and peace. Here's a look back at their history.

Photo credit: UN Photo/Marco Dormino

It sounds like a ridiculous, sensationalist headline, but it's real. In Cheshire County, New Hampshire, a transsexual, anarchist Satanist has won the GOP nomination for county sheriff. Aria DiMezzo, who refers to herself as a "She-Male" and whose campaign motto was "F*** the Police," ran as a Republican in the primary. Though she ran unopposed on the ballot, according to Fox News, she anticipated that she would lose to a write-in candidate. Instead, 4,211 voters filled in the bubble next to her name, making her the official Republican candidate for county sheriff.

DiMezzo is clear about why she ran—to show how "clueless the average voter is" and to prove that "the system is utterly and hopelessly broken"—stances that her win only serves to reinforce.

In a blog post published on Friday, DiMezzo explained how she had never tried to hide who she was and that anyone could have looked her up to see what she was about, in addition to pointing out that those who are angry with her have no one to blame but themselves:

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Dear JK Rowling,

I am writing this letter to say a big thank you to you. You may think it strange that a gobby trans woman such as me would wish to thank you after all your recent transphobic outpourings, but let me explain…

I certainly don't thank you for your lengthy essay last month where you describe the abuse you have suffered (for which you have my sympathy) and in which you stated that you do not hate trans people, while at the same time peddling even more anti-trans mis-information. Sadly, your diatribe directly caused some trans children to self-harm and other to attempt suicide.

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