upworthy
More

Ever had to correct a racist relative? Here's a handy guide on how to do it.

You're minding your own business, scrolling the feed, liking pics of toddlers at the pumpkin patch, and suddenly there it is:

"I'm glad that illegals are facing consequences! Illegal immigration is ILLEGAL! I can't afford my doctor bills, why should I pay theirs?"

Oh. Hi, Aunt Linda.

[rebelmouse-image 19477283 dam="1" original_size="500x600" caption="GIF from "Cinderella."" expand=1]GIF from "Cinderella."

You know it's your job to collect her, right? (That's "collect" in casual vernacular meaning "make her stop" or "go pick her up and get her under control.") You're supposed to blow your ally whistle and snatch Aunt Linda so she can't do anymore harm.

But then this debate happens in your head:

She's wrong and she needs to know how wrong she is!

Whoa whoa whoa. She's from a different time.

Tell her off, right there on her Facebook page!

I don't want to offend her, though. And hey, everybody starts somewhere.

That's white supremacy talking! Unfriend her! No mercy!

Be kind — try to understand her point of view!









It's a tough call. You know you should deal with Aunt Linda. But how?

How do you wade through the swamp of warring voices in your head? How do you collect Aunt Linda?

Fear not: We're here to guide you through it. Stop chewing your fingernails, and let's get to work.

1. Know your goal.

First, let's redefine "collect."

It's not your job to save Aunt Linda's soul. It is your job to make her uncomfortable about casually demonizing immigrants on the internet.

When you collect folks, don't worry about being perfect. Your goal is to speak up, challenge racist ideas, make mistakes, learn from them, and keep going.

Think of yourself as a human Taboo buzzer when a friend, relative, or back-asswards stranger strays into unacceptable territory. It's not OK, Aunt Linda!

2. Be patient. Invest in the "half-wokes."

It takes time to help people empathize. Don't expect a sudden transformation.

Aunt Linda might not change today, but guess who else read her post? A whole crew of half-woke white people who see that her post was cruel and racist but also don't fully understand the politics of why. They have good intentions but have not yet learned that intentions don't really matter unless they act on them.

Invest your time and energy in those people. Some of them will get defensive and storm off. But others will grow. Remember that when you reply to Aunt Linda, those people are reading (and learning).

3. Get angry.

Yes. Aunt Linda has just said something really offensive. You get to be pissed off about that!

Anger is the appropriate emotional response to witnessing the systematic and interpersonal dehumanization, humiliation, and violence against other human beings.

4. But don't get too angry.

Boy oh boy, does it feels good to lay into a racist without mercy! The problem is that's not your anger.

You're angry with Aunt Linda on behalf of other people — the people of color she wants to deport who have to hear her say "all lives matter." And the madder you get, the better you feel. You are genuinely mad, but be honest:  You're also kind of impressed with yourself.

Recognize what exactly you're doing here. You're stealing anger rooted in someone else's suffering and harvesting its fruit to feed YOUR pride. If you're getting angry about other people's pain, then your anger had better be serving those people, not yourself. So yes, get angry. But never forget whose anger it is.

5. Hit the books.

The tools of your trade are facts, stats, knowledge, and more facts. Here's an example of a helpful response:

"Aunt Linda, it's a common assumption that undocumented immigrants drain public resources. But actually, most undocumented immigrants pay taxes and contribute to social security, are employed, and aren't even eligible for most social safety nets. Check out this article: 'Do Undocumented Immigrants Overuse Government Benefits?' Or this one: 'Immigration Myths Debunked.'"

Not only will you be rooting your argument in fact, but you'll also be sharing resources with those other conversation watchers who can turn around and share them with their Aunt Lindas, too.

Include a couple of salient details in your comment; don't just post a link as your entire response. And never forget to check your sources.

6. Assume everyone is capable of learning.

Many of us white allies make excuses for people who say racist things — "She's so sheltered" or "He grew up in the South." These excuses help you blame a person's racist actions on something else, effectively claiming they're irreversibly racist. Not only is that untrue, but it says something about you, too.

What you might not realize is that you're side-stepping and, worse, enabling. Don't get it twisted: Making excuses for racists turns you into an apologist.

Every person who can type something racist on the internet is also capable of typing something not racist on the internet. Stop inventing excuses for them.

7. Remember you're not anyone's hero.

Collecting people is highly visible and often dramatic. As these conversations get heated, responses get more poetic, powerful, visceral, and staunch. Sometimes you'll type or say something transcendently awesome, and you'll feel like anchorman Ron Burgundy.

[rebelmouse-image 19477284 dam="1" original_size="460x248" caption="GIF from "Anchorman."" expand=1]GIF from "Anchorman."

When you catch yourself trying to get in the spotlight, stop.

"It's obvious to everyone, it creates aggravating extra work for the people of color you want to help, and it's a transparent bid for everyone to recognize that you are one of the good ones," explains Mia McKenzie of Black Girl Dangerous.

Stay focused. Your job isn't to show off how great an ally you are; it's to show Aunt Linda that what she said was wrong and to protect the people she's hurting.

Along those lines, if you're ever in that conversation with Aunt Linda and your friend Ana hops on to offer her perspective as a daughter of immigrants, your job just changed. Your turn to talk has ended; you are now the "liker" of everything Ana says and the bodyguard who protects Ana's space to speak.

Remember, you are not the hero, and this isn't about you. Stay focused.

8. Be brave, and don't give up.

If you're doing this right, Aunt Linda will get mad at you, you will lose friends, and you will get a reputation for being an evangelical anti-racist. But if you are as anti-racist as you like to think you are, then you won't be scared of the consequences of speaking up about it.

You still have it easier than people of color because you still get to choose when and where you engage in conversations about race. If you're tired, imagine how exhausted people of color must be. If you feel hopeless, keep going as if you had no other choice because the people you're fighting for do not.

Show up. Speak up. Go collect your racist aunt. That's what integrity looks like.

This story was originally published on Medium and is reprinted here with permission.

Badge
Pura
Pura Fragrances
Justice

Walking Alongside Martu: A journey with one of the world’s oldest living cultures

Pura’s inaugural impact collection honors both sacred traditions and sustainable futures.

James Roh
True

In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.

Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.

James Roh

Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.

Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.

James Roh

Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.

There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.

To learn more about the partnership and fragrances, visit Pura x Dutjahn.

Related Articles Around the Web
indigenous people
Science

The oldest whales in the ocean were alive before 'Moby-Dick' and have the harpoons to prove it

These gentle giants have lived through history.

via PIxabay

A humpback whale swimming.

You're probably familiar with the literary classic "Moby-Dick." But in case you're not, here's the gist: Moby Dick is the name of a huge albino sperm whale. (Get your mind outta the gutter.) There's this dude named Captain Ahab who really really hates the whale, and he goes absolutely bonkers in his quest to hunt and kill it, and then everything is awful and we all die unsatisfied with our shared sad existence and—oops, spoilers!

OK, technically, the narrator Ishmael survives. So it's actually a happy ending (kind of)!

whales, Moby Dick, poaching endangered species, sperm whale, old drawing, whalersIllustration from an early edition of Moby-Dickvia Wikimedia Commons

Basically, it's a famous book about revenge and obsession that was published back in 1851, and it's really, really long.

It's chock-full of beautiful passages and dense symbolism and deep thematic resonance and all those good things that earned it a top spot in the musty canon of important literature. There's also a lot of mundane descriptions about the whaling trade as well (like, a lot). That's because it came out back when commercial whaling was still a thing we did.

In fact, humans used to hunt more than 50,000 whales each year to use for oil, meat, baleen, and oil. (Yes, I wrote oil twice.) Then, in 1946, the International Whaling Commission stepped in and said "Hey, wait a minute, guys. There's only a few handful of these majestic creatures left in the entire world, so maybe we should try to not kill them anymore?"

And even then, commercial whaling was still legal in some parts of the world until as recently as 1986.

And yet by some miracle, there are whales who were born before "Moby-Dick" was published that are still alive today.

What are the odds of that? Honestly, it's hard to calculate since we can't exactly swim up to a bowhead and say, "Hey, how old are you?" and expect a response. (Also, that's a rude question — jeez.)

Thanks to some thoughtful collaboration between researchers and traditional Inupiat whalers (who are still allowed to hunt for survival), scientists have used amino acids in the eyes of whales and harpoon fragments lodged in their carcasses to determine the age of these enormous animals—and they found at least three bowhead whales who were living prior to 1850. Granted those are bowheads, not sperm whales like the fictional Moby Dick, (and none of them are albino, I think), but still. Pretty amazing, huh?

Bowhead whales reach an average length of 35 to 45 feet, and they are believed to live over 200 years. One of the big reasons for their longevity is that they have genes that may allow for the repair of damaged DNA. Researchers believe that the bowhead is the whale with the longest lifespan. Baleen whales have been found to live longer than toothed cetaceans such as the sperm whale or orca,


bowhead whales, whaling, whaling history, ancient whales, balaena mysticetus, baleen whalesA bowhead whale.via Wikimedia Commons

This is a particularly remarkable feat considering that the entire species was dwindling near extinction.

Barring these few centenarian leviathans, most of the whales still kickin' it today are between 20 and 70 years old. That's because most whale populations were reduced to 10% or less of their numbers between the 18th and 20th centuries, thanks to a few over-eager hunters (and by a few, I mean all of them).

Today, sperm whales are considered one of the most populous species of massive marine mammals; bowheads, on the other hand, are still in trouble, despite a 20% increase in population since the mid-1980s. Makes those few elderly bowheads that much more impressive, huh?

bowhead whales, whaling, whaling history, ancient whales, balaena mysticetus, baleen whales, bowhead bonesA bowhead whale skeleton.via Emoke Denes/Wikimedia Commons

Unfortunately, just as things are looking up, these wonderful whales are in trouble once again.

We might not need to worry our real-life Captain Ahabs anymore, but our big aquatic buddies are still being threatened by industrialization — namely, from oil drilling in the Arctic and the Great Australian Bight. In the off-chance that companies like Shell and BP manage not to spill millions of gallons of harmful crude oil into the water, the act of drilling alone is likely to maim or kill millions of animals, and the supposedly-safer sonic blasting will blow out their eardrums or worse.

This influx of industrialization also affects their migratory patterns — threatening not only the humans who depend on them, but also the entire marine ecosystem.

And I mean, c'mon — who would want to hurt this adorable face?

bowhead whales, whaling, whaling history, ancient whales, balaena mysticetus, baleen whalesA bowhead whale poking its head out of the water.via Kate Stafford/Wikimedia Commons

Whales might be large and long-living. But they still need our help to survive.

If you want another whale to make it to his two-hundred-and-eleventy-first birthday (which you should because I hear they throw great parties), then sign this petition to protect the waters from Big Oil and other industrial threats.

I guarantee Moby Dick will appreciate it.

This article originally appeared ten years ago.

From Your Site Articles
whales
Parenting

His mother gave him the 'husbands in training' course every parent should give their kids.

Now he's sharing the detailed curriculum.

via Doug Weaver/TikTok

Doug Weaver explains "Husbands in Training" lessons from his mother

Even though the marriage rate in the United States is on a steep decline, chances are that the majority of kids growing up today will get married at some point in their lives. If current trends continue, about half of those will end in divorce.

Research published in the Couple and Family Psychology journal found that the top five reasons for divorce are a lack of commitment, infidelity, too much conflict, getting married young, and financial problems.

Wouldn’t it be great if we were taught from a young age how to be a good spouse so we could avoid these pitfalls? Many of them are totally solvable with good communication and commitment from both parties. But in American culture, most of us aren’t taught the specifics of how to have a happy and healthy marriage. Most of us tend to pick things up from watching the married people in our orbit, most likely our parents.

No comment on how that's going.

husbands, wives, marriage, couples, love, relationships, marriage tips, marriage advice, love stories, menThough people are waiting longer and being more particular about marriage, the divorce rate remains pretty stubborn.Giphy

The other way we learn is by making the mistakes ourselves. By then, it's usually too late. And the data around second and third marriages isn't very promising when you dig into it.

Artist Doug Weaver had a much different upbringing. His mother, Mickey, made a curriculum for him and his two older brothers when they were kids to help them be great husbands when they got married.

You've heard of things like "Mom-Son Date Night" (some dads and daughters do it, too) where mothers will take their boys out on a "date" so they can learn basic chivalry and manners?

Weaver's training was like that on steroids.

"When I was a kid, my mom did this thing for me and my two older brothers called 'Husbands in Training,'" he explained in a TikTok video that has more than 5.9 million views. "It was a full, multiple-level curriculum on how to be a better husband."

Weaver says the training covered topics from chivalry to eating to a rather uncomfortable discussion on "the ethics of the porn industry." His mother also stressed the importance of listening to women and identifying when another man may be giving them trouble.

"There was a lot of really good stuff in that curriculum," Doug said. "There were things like what to do if your spouse says something and the information they give is wrong. How to handle it if they say something wrong in public versus in private, when it is appropriate to correct them and when it isn't."

Weaver’s mother was also way ahead of her time because she made a big deal about teaching her sons the importance of consent. "We talked about consent, we talked about the basics of respecting and honoring women and listening to women, and all of the things that really just make you a decent human being," Doug explained.

A young Doug must have absolutely hated sitting through conversations with his mom about porn, sex, and consent... but as a grown man, he looks back on the lessons fondly.

@dougweaverart

Husbands in training! #parenting #storytime #story

The lessons were so powerful that even Weaver’s father decided to take the course. "A lot of the things that we were learning from my mom were things that he was never taught growing up,” Weaver said. "So, he decided he also wanted to take 'Husbands in Training.'"

It brings to mind pre-marriage counseling or couples therapy. Programs are often offered (or mandated) through churches, so they aren't usually a great fit for the non-religious. And couples without active "problems" may resist the idea of attending couples therapy due to the stubborn stigma around it.

The course officially ended when Weaver and his brothers got married. "My mom even made certificates of completion that she signed and gave to each of us on our wedding day," he shared in his TikTok clip.


However, the video Weaver shared was so popular on TikTok that he’s making his mother’s course available to the general public. “After posting about ‘Husbands in Training’ on TikTok, the TT community really wants my mom to produce content about raising boys to be good men,” he wrote on a GoFundMe fundraising campaign in 2022.

The overwhelming response to Weaver’s TikTok has inspired a new YouTube channel to spread Mickey’s lessons far and wide. But it has also made a lot of people realize that teaching people how to be great spouses is a lifelong journey and should be a major part of child-rearing. Learning how to be a good spouse shouldn't just be something we pick up by accident.

As for Doug Weaver, his training appears to be paying off in the form of a happy marriage.

This article originally appeared three years ago.

From Your Site Articles
marriage
Joy

The 4 words that can keep conversation flowing forever, even between socially awkward people

You can keep seamlessly transitioning to more interesting topics.

via Canva/Photos

A couple talking over coffee.

Many people find making small talk to be an excruciating experience. They think it’s boring to talk with a stranger about the weather, sports, or weekend plans. They may also feel like they don’t have anything to contribute to the conversation, or they don’t understand the point of having one in the first place.

However, those who excel at making small talk have a tremendous advantage in their professional and romantic relationships, as well as in forming new friendships. Most importantly, small talk is a window to transition into medium talk or, eventually, deep, meaningful conversations. The problem is that many people get stuck in small talk, and things stall before progressing to something beneficial.

conversation, small talk, conversation tips, communications tips, medium talk, reminderA man and woman chatting.via Canva/Photos

How to get better at small talk

The great thing is that, like anything, making small talk is a skill that we can all improve by learning some simple conversation techniques. One technique that is great for keeping a conversation going, like hitting a ball back and forth past a net in tennis, is a simple statement: It reminds me of…”

A redditor named IsaihLikesToConnect shared some great examples of how the phrase can be used to turn a mundane topic, such as the weather, into something much more fun.

Them: "It's been really rainy, huh?"

You:

Option 1 (Personal Story): "Yeah, it reminds me of a time I went on a run in the rain and nearly got hit by a car."

Option 2 (Music / Pop Culture): "It reminds me of every Adele song. When I'm driving, I feel like I'm in a music video."

Option 3 (Family): "It reminds me of my dad, he used to love playing with us in the rain as kids."

Option 4 (Thing you watched / World News): "It reminds me of this documentary I saw where they're trying to make it rain in the Sahara Desert.”

Option 5 (Place you lived): “It reminds me of when I lived in Australia, it barely ever rained there. I actually love this weather.”


conversation, small talk, conversation tips, communications tips, medium talk, reminderCoworkers having a conversation.via Canva/Photos

You see in this example that using “It reminds me of…” opened up the conversation to five potential new and more exciting topics. The “You” in the story could have responded with, “Yeah, it sure is rainy,” and the conversation would have ended right there. But instead, branching off the topic of rain into something a bit deeper took the conversation to the next level. You get extra points if you can take the “reminds me of” into a topic that you assume the other person will be interested in.

conversation, small talk, conversation tips, communications tips, medium talk, reminderCoworkers having a conversation.via Canva/Photos

What’s a polite way to change the topic in a conversation?

Using “this reminds me of…” is also a polite way to move the topics in another direction, especially when it's a topic that you don’t want to discuss or one that makes you feel a bit uncomfortable. Or, if it’s a situation where the other person is monologing on one topic for a very long time, this makes it easy to transition away from their diatribe.

Ultimately, the phrase is an excellent way for you to save the person you’re talking to from being stuck in the small talk rut as well. It shows you understand that when someone brings up the weather, they are merely getting things started with something both of you have in common. They probably don’t want to talk about the weather for 30 minutes, unless they are a meteorologist. “It reminds me of…” is an invitation to go a bit deeper and shows the other person that you’d like to learn more about them.

From Your Site Articles
communication tips
Family

Mom explains the 'dishonest' Boomer parenting style that still hurts many adults today

People finally have words to describe their experience.

Photo by Monstera Production

“What they want is dishonest harmony rather than honest conflict.”

There are certainly many things the Boomer parents generally did right when raising their kids. Teaching them the importance of manners and respect. That actions do, in fact, have consequences. That a little manners go a long way…all of these things are truly good values to instill in kids.

But—and we are speaking in broad strokes here—being able to openly discuss difficult feelings was not one of the skills passed down by this generation. And many Gen X and millennial kids can sadly attest to this. This is why the term “dishonest harmony” is giving many folks of this age group some relief. They finally have a term to describe the lack of emotional validation they needed throughout childhood to save face.

Psychologists define the "dishonest harmony" approach as maintaining a façade of peace and harmony at the expense of addressing underlying issues. Parents who practice disharmony prioritize appearance over authenticity and are known to avoid conflict and sweep problems under the rug.

In a video posted to TikTok, a woman named Angela Baker begins by saying, “Fellow Gen X and millennials, let's talk about our parents and their need for dishonest harmony.”


@parkrosepermaculture

Replying to @Joe Namath #boomerparents #toxicparent #harmony #genx #millennial #badparenting #conflict #nocontact


Barker, who thankfully did not experience this phenomenon growing up, but says her husband “certainly” did, shared that when she’s tried to discuss this topic, the typical response she’d get from Boomers would be to “Stop talking about it. We don't need to hear about it. Move on. Be quiet.”

And it’s this attitude that’s at the core of dishonest harmony.

“What that’s showing is their lack of ability to handle the distress that they feel when we talk openly about uncomfortable things,” she says. “What they want is dishonest harmony rather than honest conflict. Keep quiet about these hard issues. Suppress your pain, suppress your trauma. Definitely don't talk openly about it so that you can learn to heal and break the cycle,” she continues. “What matters most is that we have the appearance of harmony, even if there's nothing harmonious under the surface.”

boomer parents, parenting styles, boomer grandparents, happy boomers, retired peopleAn older woman on her laptop. via Canva/Photos

Barker concludes by theorizing that it was this need to promote a certain facade that created most of the toxic parenting choices of that time period.

“The desire of boomer parents to have this perception that everything was sweet and hunky dory, rather than prioritizing the needs of their kids, is what drove a lot of the toxic parenting we experienced.”

Barker’s video made others feel so seen, as clearly indicated by the comments.

“How did I not hear about dishonest harmony until now? This describes my family dynamic to a T. And if you disrespect that illusion, you are automatically labeled as the problem. It’s frustrating,” one person wrote.

“THANK YOU SO MUCH! I'm a 49 yo biker sitting in my bedroom crying right now. You just put a name to my darkness!” added another

boomer parents, parenting styles, boomer grandparents, happy boomers, retired peopleA happy older couple. via Canva/Photos

Many shared how they were refusing to repeat the cycle.

One wrote, “This is EXACTLY my family dynamic. I’m the problem because I won’t remain quiet. Not anymore. Not again.”

“I love when my kids tell me what I did wrong. It gives me a chance to acknowledge and apologize. Everyone wants to be heard,” said another.

Of course, no parenting style is perfect. And all parents are working with the current ideals of the time, their own inner programming and their inherent need to course correct child raising problems of the previous generation. Gen Alpha parents will probably cringe at certain parenting styles currently considered in vogue. It’s all part of the process.

But hopefully one thing we have learned as a collective is that true change happens when we summon the courage to have difficult conversations.

This article originally appeared last year.

From Your Site Articles
boomer parents
Humor

Real estate agent asks his Gen Z employee to edit a work video and the result is hilarious

"This 100% caught my attention far more than whatever you were going to say."

@pridemoreproperties/Instagram

"Gen Z in the workforce is my favorite thing about life."

We've got to hand it to Gen Z—their tech savviness and sarcastic humor is a potent combination for comedy. Add to that a blatant disregard for workplace decorum, and you’ve got a recipe for some grade A viral entertainment. Mike Hege, a realtor at Pridemore Properties in North Carolina, recently learned this after asking the company's 27-year-old video marketing manager to make a video for his Instagram and TikTok pages.

The employee did as asked, but took on some, shall we say…creative touches that Hege certainly didn’t expect. As the phrase “Asked my Gen Z employee to edit a video for me, and this is what I got!” appears on screen, viewers witness a compilation video made entirely of Hege taking various inhales, presumably before going into whatever spiel he had intended to be recorded.

Essentially, this employee showcased the infamous “millennial pause” in action. Over and over again. She even threw in some awkward hair zhuzhing for good measure.

Watch:

Clearly this employee was onto something because the video has already racked up a little over 4 million likes on Instagram. Several viewers suggested a raise was called for.

“Give her a raise because this 100% caught my attention far more then whatever you were going to say,” one person wrote.

Another added, ““Her audacity is so respectable tho.”

Of course, just type in “Letting Gen Z Edit My Videos” on TikTok, and you’ll see that Hege isn’t the only one giving his videos the Gen Z treatment. Check out this one from the Goodwill of North Georgia. Poor fella giving the presentation made the mistake of saying “it’s okay, he’ll edit that out” after making a flub. It was, of course, not edited out.


@goodwill_ng

We've definitely got things😊

There’s also this delightfully quirky one from the Poe Museum, home of “a wide variety of chairs”…where you’ll learn that “you can never have too many flat Edgars.”

@poemuseum

We’ve got chairs at the Poe Museum! #edgarallanpoe #Richmond #poe #PoeMuseum


“Gen Z in the workforce is my favorite thing about life,” a viewer wrote.

Even celebrities aren't are benefiting from Gen Z's *unique* marketing abilities. In July 2024, Ed Sheeran announced the final leg of his Mathematics Tour with a TikTok captioned, "My video editor is gen z and tells me this is how people announce tours now." It's delightfully unhinged. Watch:

@edsheeran

My video editor is gen z and tells me this is how people announce tours now


As for Hege and his employee, he told TODAY that his company wanted their social media presence to reflect “authenticity” and “humanity,” and that the Gen Z employee completely succeeded in her task.

“This was the editor’s way of showcasing that we’re real people and that we can have fun and be on the lighter side,” he said, adding that she’s been “crushing it” since her employment began. So, maybe that raise isn’t so far off after all.

This article originally appeared last year. It has been updated.

From Your Site Articles
gen z
Trending Stories