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America's appetite for natural food is changing, and General Mills noticed.

Artificial ingredients be warned: Your approval ratings are taking a hit.

General Mills just made a big decision to make its cereal products more ... well, like real food.

It's a pretty huge move for the company, which sells a ton of cereal (like, more cereal than any other company in the U.S.), and it was prompted by one simple fact: Americans are demanding better.

“We're simply listening to consumers and these ingredients are not what people are looking for in their cereal today," Jim Murphy, president of General Mills' cereal division, explained.


The cereal giant announced that it's aiming to have artificial flavors and colors removed from every last one of its cereal brands by the end of 2017.

Cool! But wait, will my breakfast taste less delicious?

You really don't want to mess with a man and his breakfast cereals. Image via Thinkstock.

According to General Mills, "The goal is to match the taste that consumers love."

Phew. Image via Thinkstock.

Over the next two years, they'll replace artificial products with more recognizable and familiar ingredients (aka foods you can actually pronounce).

Take, for instance, everyone's favorite kids-only cereal, Trix.

To keep those bright hues in what's arguably the tastiest cereal around, General Mills will swap in things like fruit and veggie juice and turmeric extract (OK, so "turmeric" might not be the easiest to pronounce, but at least it's something that grows in the ground).


Image via General Mills, used with permisson.

General Mills isn't flying solo in switching things up to meet America's evolving taste for natural ingredients.

This year alone, fast-food giants Taco Bell, Subway, and Chipotle and others announced sweeping changes to rid their menus of artificial products, too.

The adjustments shouldn't be a surprise to anyone paying attention. Nielsen's 2015 Global Health and Wellness report found that to roughly 30% of North Americans, it's "very important" an item doesn't have artificial colors or flavors when they're making decisions at the grocery store.

So bravo, General Mills, for helping breakfasts all over America go au naturel, one bowl at a time.

Joy

1991 blooper clip of Robin Williams and Elmo is a wholesome nugget of comedic genius

Robin Williams is still bringing smiles to faces after all these years.

Robin Williams and Elmo (Kevin Clash) bloopers.

The late Robin Williams could make picking out socks funny, so pairing him with the fuzzy red monster Elmo was bound to be pure wholesome gold. Honestly, how the puppeteer, Kevin Clash, didn’t completely break character and bust out laughing is a miracle. In this short outtake clip, you get to see Williams crack a few jokes in his signature style while Elmo tries desperately to keep it together.

Williams has been a household name since what seems like the beginning of time, and before his death in 2014, he would make frequent appearances on "Sesame Street." The late actor played so many roles that if you were ask 10 different people what their favorite was, you’d likely get 10 different answers. But for the kids who spent their childhoods watching PBS, they got to see him being silly with his favorite monsters and a giant yellow canary. At least I think Big Bird is a canary.

When he stopped by "Sesame Street" for the special “Big Bird's Birthday or Let Me Eat Cake” in 1991, he was there to show Elmo all of the wonderful things you could do with a stick. Williams turns the stick into a hockey stick and a baton before losing his composure and walking off camera. The entire time, Elmo looks enthralled … if puppets can look enthralled. He’s definitely paying attention before slumping over at the realization that Williams goofed a line. But the actor comes back to continue the scene before Elmo slinks down inside his box after getting Williams’ name wrong, which causes his human co-star to take his stick and leave.

The little blooper reel is so cute and pure that it makes you feel good for a few minutes. For an additional boost of serotonin, check out this other (perfectly executed) clip about conflict that Williams did with the two-headed monster. He certainly had a way of engaging his audience, so it makes sense that even after all of these years, he's still greatly missed.

Pop Culture

She bought the perfect wedding dress that went viral on TikTok. It was only $3.75

Lynch is part of a growing line of newlyweds going against the regular wedding tradition of spending loads of money.

Making a priceless memory

Upon first glance, one might think that Jillian Lynch wore a traditional (read: expensive) dress to her wedding. After all, it did look glamorous on her. But this 32-year-old bride has a secret superpower: thrifting.

Lynch posted her bargain hunt on TikTok, sharing that she had been perusing thrift shops in Ohio for four days in a row, with the actual ceremony being only a month away. Lynch then displays an elegant ivory-colored Camila Coelho dress. Fitting perfectly, still brand new and with the tags on it, no less.

You can find that exact same dress on Revolve for $220. Lynch bought it for only $3.75.
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Co-sleeping isn't for everyone.

The marital bed is a symbol of the intimacy shared between people who’ve decided to be together 'til death they do part. When couples sleep together it’s an expression of their closeness and how they care for one another when they are most vulnerable.

However, for some couples, the marital bed can be a warzone. Throughout the night couples can endure snoring, sleep apnea, the ongoing battle for sheets or circadian rhythms that never seem to sync. If one person likes to fall asleep with the TV on while the other reads a book, it can be impossible to come to an agreement on a good-night routine.

Last week on TODAY, host Carson Daly reminded viewers that he and his wife Siri, a TODAY Food contributor, had a sleep divorce while she was pregnant with their fourth child.

“I was served my sleep-divorce papers a few years ago,” he explained on TODAY. “It’s the best thing that ever happened to us. We both, admittedly, slept better apart.”

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