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A study reveals a painful truth behind a story about Chris Rock's neighbors.

Why are Chris Rock's only black neighbors also big-time celebrities?

Back in 2008, Chris Rock shared a story about the neighborhood he has the privilege of living in today.

Rock lives in Alpine, New Jersey, a town boasting one of the nation's richest zip codes.


Here are a few of Zillow's featured real estate listings in Alpine. Non-multimillionaires need not inquire.

He was among dozens of prominent African-Americans interviewed for the "The Black List," an HBO documentary that was created in response to "the persistent taint that western culture has applied to the word 'black.'"

In his story, Rock puts some of his neighbors on blast, namely his black neighbors.

You've probably heard of a few of them. Of course, there are very few of them in Rock's neighborhood.



GIFs from "The Black List."

Then he turns the spotlight to the guy who lives right next door to him.


As a comedian, Rock delivers the story with plenty of levity. But a few breaths after he finishes, a kind of heaviness sets in when you get his point and start to wonder:

Why are the only black people who live in Rock's neighborhood people who got rich through phenomenal achievements?

Photo by Mark Metcalfe/Getty Images.

A June 2015 study by Stanford University peers down that rabbit hole and finds what they call a "neighborhood affluence gap."

According to the researchers, "black and Hispanic families effectively need much higher incomes than white families to live in comparably affluent neighborhoods."

Job seekers wait in line for a Chicago career fair. Photo by Scott Olson/Getty Images.

On average, black households earning $50,000 a year live in neighborhoods where the median income is $42,579. White households earning the same income live in neighborhoods where the median income is $53,000.

That's a neighborhood affluence gap of roughly 25%. With incomes at $100,000 a year, the gap is 20%.

And it's even worse for poor families. The neighborhood affluence gap between white and black households earning $13,000 a year is 40%.

The result is that blacks and Latinos are more likely to live in communities where it's harder for people to succeed.

Those neighborhoods are marked by underfunded schools, higher crime rates, fewer job opportunities, and a slew of other social woes stemming from poverty and inequality.

And when you consider, for example, that the black unemployment rate is more than twice the white unemployment rate, it gets clearer how steep the uphill climb really is.

With that in mind, is it so surprising that black families are rare in Chris Rock's neighborhood?

Because even if Rock himself were a successful dentist, like his neighbor, he probably wouldn't be living there.

This was a great interview. Read it here. Photo by Michael Loccisano/Getty Images.

Images provided by Pacifico

Making waves in the best way

True

At last, summer is here. And for many people, that means it's time for heading to the beach and maybe even catching some waves. Surfing is a quintessential summertime activity for those who live in coastal communities—it’s not only really fun and challenging, it’s also a great way to celebrate Mother Nature’s beauty. Even after a wipeout, the cool water mixed with warm sunshine offers a certain kind of euphoria. Or, you know, just hanging back on the sand is plenty fun too. Simply being outdoors near the ocean is its own reward.

pacifico quiksilver beach cleanupLet’s protect the places where outdoor adventure happensAll photos provided by Pacifico

However, it's well known that our beautiful beaches are suffering the consequences of overcrowding, pollution and littering. What was once a way of playing in nature is now slowly destroying it. And of course, this affects beachgoers everywhere. The sad truth is—without taking action to preserve all the natural joys the earth provides, we will eventually lose them.

But there is hope. Two popular brands that both have roots in surf culture have teamed up to help make trips to the beach a more sustainable pastime. The best part? You don’t have to know how to hang ten in order to participate.

Pacifico®, a pilsner-style lager originally brought to the U.S. by surfers, and Quiksilver, an iconic apparel company loved by both surfers and beach goers alike, have created a brand-new range of clothing and accessories with sustainability in mind.

Take a look below. These threads are great for all kinds of fun in the sun, without compromising the environment.

pacifico quicksilver beach cleanupsReady to make some waves

The collection launches on July 5 and includes tees and woven shirts, boardshorts, hats, flip-flops and a special beach towel and tote bag. The unique collaboration features the vibrant, colorful designs that are the hallmark of Quiksilver combined with Pacifico elements, created to make a positive impact.

Each item has been thoughtfully curated to minimize an environmental footprint and protect the outdoors. The hats, for example, are made from NetPlus® by Bureo®, a raw material created from South American recycled fishing nets. Additionally, the board shorts are made from recycled plastic bottles, and tees are made with 100% organic cotton. Pretty rad stuff, to put it in surfer lingo.

The prices on these pieces are equally rad, ranging from $28 flip-flops to $60 boardshorts.

In keeping with the sustainable ethos and protecting the places we play, Pacifico and Quiksilver will celebrate the products’ launch by hosting two beach cleanups. The first is on July 5 at Sunset Point in Malibu, California, from 4-5:30pm, and the second is on July 9th at Deerfield Beach in Florida from 8:30 – 10:30am.

pacifico quicksilver clothing lineCleaning up and looking good while doing it

Theses beach cleanups are open to anyone over the age of 21 who’s ready to have some fun while taking care of nature’s playground.

Those who can’t make it to the beach (bummer, dude) don’t have to miss out on all the fun. The new collection will be available on July 5th at www.quiksilver.com/mens-collab-pacifico. And even if you don’t surf, never plan to surf, have no desire to even be near a surfboard, rest assured, the apparel is still cool. Plus sustainable choices are always good fashion.

Our planet provides us with an endless supply of beauty and adventure. But without more mindful actions from humanity, its natural wonders will eventually diminish. Fortunately Pacifico and Quiksilver are making it easier than ever for people to enjoy the great outdoors without jeopardizing it. That’s a wave worth riding.

This article originally appeared on 09.06.17


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