8 Ugly Facts About How The Fashion Industry Creates Beauty

Whether you're a woman from the U.S., Brazil, Japan, or elsewhere, every day you see images of "beauty" that probably look darn different than you do. Turns out the fashion industry isn't all that good for a lot of models either.

    Superstar models can be among the most powerful women in the world. But here are eight not-so-pretty facts about the seamy underside to an industry that needs oversight and cleaning up:

    1. Models start young. Really young. Cover model Thairine Garcia was 14 when she appeared in the February 2012 issue of Harper's Bazaar Brasil. The Council of Fashion Designers of America recommends only using models older than 16, and child models in New York have brand new legal protection, but the industry is mostly self-regulated, and there is no broader oversight. Designers continue to employ models as young as 13.


    2. Modeling can take a high emotional toll on young women. A 2012 Model Alliance survey of 85 female fashion models in the United States revealed that almost two-thirds of them were told to lose weight and that almost 70% suffered from anxiety or depression. Georgina Wilkin shared her story to call attention to the prevalence of eating disorders among young models. Many girls recruited by the international fashion industry are leaving home for the first time, often unaccompanied by family, and are emotionally unprepared for the pressures of the industry. Isabelle Caro, Ana Carolina Reston, and Hila Elmalich (below) are just three of a number of fashion models to die of complications related to anorexia.

    3. Modeling careers are really, really short. Young women typically model only about three seasons. Every new runway show features about 70% new faces.

    4. It may look glamorous but the pay is not. The median salary?

    5. The financial picture can be even bleaker for young women recruited from other countries. After paying for visas, flights, accommodations, and tests (expenses they aren't always notified about in advance), even before their first casting call, these girls can be

    6. The more prestigious the client, the less you get paid. The glam jobs, like Vogue, can pay far less than commercial clients, like J.C. Penney.

    7. Fashion models are WAY skinner and taller than three decades ago. Marilyn says it all:

    8. The fashion industry projects an ideal of beauty that just doesn't match reality. While over half of Brazil's population is black or mixed race, only 28 of São Paulo 2008 Fashion Week's 1,128 models were black (that's about 2.5%). In The Real Truth About Beauty, a survey commissioned by Unilever, a global study of 3,200 women aged 18 to 64 found that only 2% of them thought of themselves as "beautiful." In one startling example, 52% of women in Japan describe themselves as overweight while only 23% actually are. Almost 60% felt that female beauty was too "narrowly defined."

    Here's the trailer for the POV episode on The International Model Supply Chain. Just a couple minutes of this, and you'll see why the fashion industry needs to clean up its act.



Family
Truth

Don't test on animals. That's something we can all agree on, right? No one likes to think of defenseless cats, dogs, hamsters, and birds being exposed to a bunch of things that could make them sick (and the animals aren't happy about it, either). It's no wonder so many people and organizations have fought to stop it. But did you ever think that maybe brands are testing products on us too, they're just not telling us they're doing it?

I know, I know, it sounds like a conspiracy theory, but that's exactly what e-cigarette brands like JUUL (which corners the e-cigarette market) are doing in this country right now, and young people are on the frontlines of the fallout. Most people assume that the government would have looked at devices that allow people to inhale unknown chemicals into their lungs BEFORE they hit the market. You would think that someone in the government would have determined that they are safe. But nope, that hasn't happened. And vape companies are fighting to delay the government's ability to evaluate these products.

So no one really knows the long-term health effects of e-cigarette use, not even JUUL's CEO, nor are they informing the public about the potential risks. On top of that, according to the FDA, there's been a 78% increase in e-cigarette usage among high school and middle school-aged children in just the last two years, prompting the U.S. Surgeon General to officially recognize the trend as an epidemic and urge action against it.

These facts have elicited others to take action, as well.

Truth Initiative, the nonprofit best known for dropping the real facts about smoking and vaping since 2000 through its truth campaign. We don't do PSAs. We also need to update so to explain truth – the nonprofit behind the truth youth smoking prevention campaign – you could also say this in a funny way – best known for sharing the facts about smoking and vaping or pull from some old campaigns. Just layer in a description of truth and who the campaign is., is now on a mission to confront e-cigarette brands like JUUL about the lack of care they've taken to inform consumers of the potential adverse side effects of their products. And they're doing it with the help of animal protesters who are tired of seeing humans treated like test subjects.

The March Against JUUL | Tested On Humans | truth www.youtube.com

"No one knows the long-term effects of JUULing so any human who uses one is being used as a lab rat," says, appropriately, Mario the Sewer Rat.

"I will never stop fighting JUUL. Or the mailman," notes Doug the Pug, the Instagram-famous dog star.

Truth, the national counter-marketing campaign for youth smoking prevention, hopes this fuzzy, squeaky, snorty animal movement arms humans with the facts about vaping and inspires them to demand transparency from JUUL and other e-cigarette companies. You can get your own fur babies involved too by sharing photos of them wearing protest gear with the hashtag #DontTestOnHumans. Here's some adorable inspo for you:

The dangerous stuff is already out there, but with knowledge on their side, young people will hopefully make the right choices and fight companies making the wrong ones. If you need more convincing, here are the serious facts.

Over the last decade, 127 e-cigarette-related seizures were reported, which prompted the FDA to launch an official investigation in April 2019. Since then, over 215 cases of a new, severe lung illness have sprung up all over the country, with six deaths to date. While scientists aren't yet sure of the root cause, the majority of victims were young adults who regularly vaped and used e-cigarettes. As such, the CDC has launched an official investigation into the potential link.

Sixteen-year-old Luka Kinard, a former frequent e-cigarette-user, is one of the many teens who experienced severe side effects. "Vaping was my biggest addiction," he told NowThis. "It lasted for about 15 months of my high school career." In 2018, Kinard was hospitalized after having a seizure. He also had severe nausea, chest pains, and difficulty breathing.

After the harrowing experience, he quit vaping, and began speaking out about his experience to help inform others and hopefully inspire them to quit and/or take action. "It shouldn't take having a seizure as a result of nicotine addiction like I had for teens to realize that these companies are taking advantage of what we don't know," Kinard said.

Teens are 16 times more likely to use e-cigarettes than adults, and four times more likely to take up traditional smoking as a result, according to truth, and yet the e-cigarette market remains virtually unregulated and untested. In fact, companies like JUUL continue to block and prevent FDA regulations, investing more than $1 million in lawyers and lobbying efforts in the last quarter alone.

Photo by Lindsay Fox/Pixabay

Consumers have a right to know what they're putting in their bodies. If everyone (and their pets) speaks up, the e-cigarette industry will have to make a change. Young people are already taking action across the country. They're hosting rallies nationwide and on October 9 as part of a National Day of Action, young people are urging their friends and classmates to "Ditch JUUL." Will you join them?

For help with quitting e-cigarettes, visit thetruth.com/quit or text DITCHJUUL to 88709 for free, anonymous resources.

truth
True
LUSH

Handmade cosmetics company Lush is putting its money where its mouth is and taking a bold step for climate change action.

On September 20 in the U.S. and September 27 in Canada, Lush will shut the doors of its 250 shops, e-commerce sites, manufacturing facilities, and headquarters for a day, in solidarity with the Global Climate Strike taking place around the world. Lush is encouraging its 5000+ employees "to join this critical movement and take a stand until global leaders are forced to face the climate crisis and enact change."

Keep Reading Show less
Planet
via Cadbury

Cadbury has removed the words from its Dairy Milk chocolate bars in the U.K. to draw attention to a serious issue, senior loneliness.

On September 4, Cadbury released the limited-edition candy bars in supermarkets and for every one sold, the candy giant will donate 30p (37 cents) to Age UK, an organization dedicated to improving the quality of life for the elderly.

Cadbury was prompted to help the organization after it was revealed that 225,000 elderly people in the UK often go an entire week without speaking to another person.

Keep Reading Show less
Well Being

The fine folks at Forbes are currently falling all over themselves trying to clean up the mess they created by publishing their 2019 list of 100 Most Innovative Leaders.

The problem: The list included 99 men and one woman. For those not so good with the math, that means according to Forbes, only 1% of the country's most innovative leaders are female.

Have you ever watched a movie that's so abysmally bad that you wonder how it ever even got made? Where you think, "Hundreds and hundreds of people had to have been directly involved in the production of this film. Did any of them ever think to say, 'Hey, maybe we should just scrap this idea altogether?"

That's how it feels to see a list like this. So how did Forbes come up with these results?

Keep Reading Show less
Innovation