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10 former bullies share what inspired them to become kinder

Change is possible.

bullying, stop bullying
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Bullying is often modeled by parental behavior.

Bullies are made, not born. Bullying traits might be picked up in a variety of ways, but violence, aggression and cruelty are most certainly learned behaviors during a child’s development.

The book “The Complete Idiot’s Guide to Child and Adolescent Psychology,” co-authored by psychiatrist Jack C. Westman M.D. and science writer Victoria Costello, lists five major factors that most often lead to bullying: physical punishment, watching aggressive behavior in adults, violent television, problems with processing emotions and undiagnosed mental illness.

The underlying theme in these causes? A lack of empathy. Bullies are often taught—whether directly or subversively—that dominance and control are more vital than compassion and understanding. This results in pain for not only the intended target, but for the oppressor themselves.

how to stop a bullyHurt people hurt people. Photo by yang miao on Unsplash

But just as it can be learned, bullying can be unlearned—through supportive friendships, trusted role models and maybe even professional help. People are always capable of change when given the necessary tools to do so.

Recently, a Reddit user asked former bullies (and former “mean girls,” for as we all know this is not necessarily a gender-specific phenomenon) to share what “finally brought a change.”

The answers were inspiring. They not only showed that yes, the adage is true, “hurt people hurt people,” but also that powerful transformation can happen simply by taking accountability. Many of these former bullies admitted to growing up in less-than-ideal environments and did not know any other way to cope. But eventually they were given fresh insight, and with that were better able to choose kindness.

The world might seem like a cold and uncaring place at times, but these 10 stories are a beautiful reminder that change is always possible.

“Wasn't really a bully but I wasn't nice either. I…was mean to people who I thought deserved it, and it didn't help that there were also other people who were just as mean and judgmental as I was. It got to the point that I was needlessly fighting my friends and only when I was confronted about my attitude and I got to hear my friend's perspective that I shifted.

…Took a lot of time and educated myself on how to be better. Also therapy lol. Anger management, anxiety management, etc. I couldn't erase who I was and I accept that part of me. I'm not saying I'm all perfect now…I know there's still a lot of work to do, but all in all it's loads better than before. I'm glad I had the chance to grow up and get better." – @AnxiousCrownNinja

“Right after high school was the turning point for me… I was having a lot of discord with my own friends due to my attitude and it took hearing their honest feedback about how my approach was alienating them for me to start doing major self reflection. I decided I didn't want people to fear me and I certainly didn't want to alienate my own friends, so I started talking less and listening more. I made an honest effort to care more about people as individuals-I got interested in the unique strengths each person brings to the table and did what I could to start learning from others. I humbled myself a lot over the years. I worked on saying I'm sorry and admitting when I was wrong. And years later I've gotten into therapy to continue to work on myself. I'll never be warm and fuzzy as that's just not my personality, but I'm a much better person than I was when I was younger.” – @Babhak

“Was essentially bullied at home by my family and I took it out on those around me. Thankfully I had some friends that let me know I was being a dick and I apologized to the people I hurt, I'll always hate myself for the way I acted and I don't think that will ever change. I still catch myself being a grumbling asshole sometimes but I will never let myself be who I used to be.” – @raikonai

“I got a job as a video game tester and worked with people who were bullied when they were younger. We'd tell stories and things I found funny they found traumatic and mean. As cliche as it is, I never thought about it from their perspective or thought my behavior was bullying until then. Helped me see it from the other side, I'm much more empathic now. Pretty ashamed about my behavior when I was younger.” – @GCJallDAY

“When I realized I was just like my dad, and I really dislike my dad.” – @kastawamy

what cause bullying, cyberbullying

We don't have to become our parents.

Photo by Muhmed Alaa El-Bank on Unsplash

“I come from a small town where families have generational feuds. It also didn't help that my family is poor and very ghetto/redneck and very racially mixed. All of my aunts and uncles and parents are some form of addict in one way or another. I didn't have a chance. I truly didn't. The kids I went to school with weren't allowed to hang out with me and my siblings. I remember going to a friend's house and their parents asked me my last name and they told me to leave once they heard it. I was severely bullied in elementary school and teachers didn't care to help because of the family I came from. I had one teacher just be vicious to me because my mom was selling her kid weed. I was pretty much feral and didn't have manners and just in general an autistic kid.

So I quickly learned that anger was the best shield. I bullied my bullies back. They can't catch you off guard if you're the attacker. I fought the people who came at my family with as much violence as they gave me. It bled onto kids who were friends with my bullies. They turned into essentially collateral damage. I was a bully but I was also the blood in the water in a school system that encouraged violence. It's taken me a long time to deal with [what] my home town put me through. I switched towns and changed my name. That helped a lot. I ended up in juvy after a giant fight with several family members. To say I was scared straight is an understatement. I was required to go to group therapy as part of the program I was put in to reform me. The judge knew my family and gave me a shot I took advantage of. He played a huge role in my mindset on my circumstance. I learned how to handle my trauma in a more productive way over the course of years and so much hard work. I ended up having to change my name so I wouldn't be harassed by cops and those who knew my family.

I'll definitely say this again—I grew up in a system where you had to do everything you could to survive. I can't really stomach what I did…I've left apologies in so many inboxes as an adult. I've even made friends with some of them.” – @beastgalblue

“Over time and with new experiences, I stopped hating myself and my life. Then, I started seeing value in my existence and realized I actually impacted people. Happiness, for myself and others, became my reason for living. My middle school health teacher used to tell us that bullies are hurting and that's why they bully. Miss Costello, wherever you are, you were right. I've never met a bully who was happy with themselves or their life. I tell my students all the time that hurt people hurt people, and I stand by that. The fastest way to help a bully change is to show them love, kindness, and compassion.” – @mha3620

“I was a mean girl. Cheer, popular, thought I was better than everyone else. During summer break in high school I went to camp. I was bullied by some of the other girls there so relentlessly. From hazing, to humiliating me, lying to get me in trouble. It was bad. After that I changed. Wish it was earlier.” – @lesbomommy

means girls, girl bullies

Learning from mistakes is all part of the human experience.

Photo by Scotty Turner on Unsplash

“I was one of those jocks who picks on the weaker kids who couldn’t really defend themselves, in order to make the crowd laugh…It was never anything too physical or over the top, so parents or others never got involved, but I know that I made life a pain for some individuals while in elementary school.

Anyhow, this PE teacher of mine took me into his office after hours one day and explained that I should try to use my authority better, and that while it might feel good to make others laugh on someone else's behalf, it feels a lot better to be an overall good guy.

Never really had any good male influence in my life before that, so that really stuck with me, and from high school and onward I tried to reach out and confront others in school that bullied others. Oftentimes we just don’t know better.” – @KingBob3922

“I grew up in an abusive home and did it out of self-protection. Verbally hurt them before they could hurt you. I know my behavior didn’t make me popular or really make me feel better but I needed to lash out on the easiest targets. fast forward to having no friends in my mid 20 s and needed to figure out why.

I actually became friends with older coworkers [and] as a proxy parental influence they gently guided me. ‘Why would you say that to someone? Why would you say that about yourself? Why do you talk that way? Why is everything a fight? What's wrong with being different? What's wrong with making mistakes?’ No judgments, just gentle questions that I couldn't answer until I looked hard at myself.

I'm glad that someone took the time to see past my anger, my pushing people away, my misery and saw a young person that just needed some kindness.” – @OrdinaryPride8811

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Ontario teen says he'll live in 'modular home' invention for a year to prove it can end homelessness

He's already invented a wooden car.

ideas, homelessness, prodigy, social work, solutions
Photo credit: @ribalzebian on Instagram

Ribal Zebian is going to test a house he designed by living in it for a year.

Ribal Zebian, a student from the city of London in Ontario, Canada, already made headlines last year when he built an electric car out of wood and earned a $120,000 scholarship from it. Now, he's in the news again for something a little different. Concerned with homelessness in his hometown, Zebian got to work creating a different kind of affordable housing made from fiberglass material. In fact, he’s so confident in his idea that the 18-year-old plans on living in it for a year to test it out himself.

Currently an engineering student at Western University, Zebian was concerned by both the rising population of the unhoused in his community and the rising cost of housing overall. With that in mind, he conjured up a blueprint for a modular home that would help address both problems.

Zebian’s version of a modular home would be made of fiberglass panels and thermoplastic polyethylene terephthalate (PET) foam. He chose those materials because he believes they can make a sturdy dwelling in a short amount of time—specifically in just a single day.

“With fiberglass you can make extravagant molds, and you can replicate those,” Zebian told CTV News. “It can be duplicated. And for our roofing system, we’re not using the traditional truss method. We’re using actually an insulated core PET foam that supports the structure and structural integrity of the roof.”

Zebian also believes these homes don’t have to be purely utilitarian—they can also offer attractive design and customizable features to make them personal and appealing.

“Essentially, what I’m trying to do is bring a home to the public that could be built in one day, is affordable, and still carries some architecturally striking features,” he said to the London Free Press. “We don’t want to be bringing a house to Canadians that is just boxy and that not much thought was put into it.”

Beginning in May 2026, Zebian is putting his modular home prototype to the test by living inside of a unit for a full year with the hope of working out any and all kinks before approaching manufacturers.

“We want to see if we can make it through all four seasons- summer, winter, spring, and fall,” said Zebian. “But that’s not the only thing. When you live in something that long and use it, you can notice every single mistake and error, and you can optimize for the best experience.”

While Zebian knows that his modular homes aren't a long-term solution to either the homeless or housing crisis, he believes they could provide an inexpensive option to help people get the shelter they need until certain policies are reformed so the unhoused can find affordable permanent dwellings.

@hard.knock.gospel

What to buy for the homeless at the grocery store. 🛒 Most people get it wrong. After being there myself, these are the survival items that actually matter 💯 The 2nd to last one is about more than survival—it’s about DIGNITY. We are all one circumstance away from the same shoes 🙏 SAVE this for your next grocery run. 📌 IG@hardknockgospel Substack@ Outsiders_Anonymous #homelessness #helpingothers #kindness #payitforward #learnontiktok

Zebian’s proposal and experiment definitely inspires others to try to help, too. If you wish to lend a hand to the unhoused community in your area in the United States, but don’t know where to look, you can find a homeless shelter or charity near you through here. Whether it’s through volunteering or through a donation, you can help make a difference.

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Real mailman reveals his huge paycheck to help recruit much-needed postal workers

Working for the USPS looks like a sweet gig.

mailman paycheck, mail carriers pay, job market, job hunting, mailman shares check, pay transparency, jobs, economy
via Canva/Photos

Mailman reveals his massive paycheck to recruit others.

No matter how often we encounter them, people often overlook the "people in our neighborhood," as Mister Rogers would call them. Their presence is so common that we don't always notice them until they're gone for a day or two. These are people like school bus drivers, sanitation workers, delivery drivers, and postal workers. Of course, people know they exist and that they do a job, but because their presence is in the background of daily life, we may not give their jobs much thought.

There's the thought that "someone has to do it" when it comes to the service they provide, but sometimes that "someone" is you. Or at least it could be you, especially after hearing how much one of those jobs pays. It's a common misconception that work like sanitation or postal service is menial and low-paying, but the truth is that this essential work can be quite lucrative in the right circumstances.

A U.S.P.S. mailman shared his paycheck on social media to help recruit more mail carriers.

The post office continues to have a shortage of mail carriers in certain areas, especially in rural settings. This shortage causes delays in receiving mail and longer hours for current mail carriers. While the post office has been working to fill gaps by increasing hiring, it still isn't enough, given the large number of USPS workers nearing retirement. It seems to be a constant struggle to keep an adequate number of mail carriers throughout the areas that need them most.

mailman paycheck, mail carriers pay, job market, job hunting, mailman shares check, pay transparency, jobs, economy The pay is good and you get to drive this sweet truck around!Photo by Joel Moysuh on Unsplash

One barrier to people applying to the Postal Service may be that they don't realize the Postal Service is hiring, since some people may see mail carriers as background characters.

Another concern may be whether people can earn a livable wage working for the post office, but Lukas' video can help fill in the blanks.

In response to viewers who don't believe he actually makes six figures, the Missouri mailman and TikTok creator shares a screenshot of his paycheck showing he brings home $4,423.09 every other week, which averages out to just over $100K a year.

Being fully transparent, Lukas shares that his paycheck includes 23 hours of overtime because he has to work extra hours due to being short-staffed.


How much do U.S. postal workers make?

"On one of my previous videos, somebody said, 'prove it' on one of my checks, so here's one of my last checks. As you can see, the overtime hours, plus my normal pay all equals up to $4,423...so, and that's for two weeks of work. I'm working too much, but if you were to multiply that by 26 weeks, that's over $100,000. We need help, and the post office pays well," he says.

Lukas repeatedly states in his video that the post office is hiring and needs help desperately, but comments were mixed on whether working at the post office was a good move.


@lukasthegiant

We're Hiring and Yes, We Pay Well. In some cases, over 100k!#greenscreen #werehiring #paidwell #tallestmailman #needhelp #getpaid #100k #usps #apply

"I mean he’s technically making 25.00 hourly and $38 for each hour of OT. You’re forgetting the minimum wage in majority of states is 7.25," one person writes.

"Post office is recession-proof. Been there 30 years," another commenter shares.

Someone else chimes in, "been working at the post office for 5 years just made regular. it is not easy when you start but once you know how to do it it's a BREEZE."

mail, usps, mailbox, letter, mailman, letter carrier, express mail Three USPS boxes. via Canva/Photos

A former postal worker reveals, "I worked there 6 years and had no life. Worked 12 + hrs for 7 days a week. I wasted most of my 20s working. NO THANK YOU!!!!, before adding. "When I started years ago it was $15 an hr when I left it was $25."

To be fair, while Lukas is doing well for himself (and working quite hard for the money), many mail carrier shortages are partly due to wages that don't cover the cost of living in certain areas. So there's definitely room for improvement, and the American Postal Workers Union is fighting for higher pay and better hours all the time.

What's the average USPS mail carrier salary?

According to Glassdoor, the median pay for a USPS mail carrier is $66,000 a year, with an average range of $55,000 to $81,000, and that's before overtime. In addition, they receive generous benefits, including health, dental, and vision insurance; flexible spending accounts; long-term care insurance; a retirement package; up to 15 days of leave; and 11 Postal Service holidays.

The post office seems to be much like any other job. Some people have a great experience working there, while others do not, but if someone is looking for a chance at a new career with retirement benefits, USPS could be a place to land.

This article originally appeared last year. It has been updated.

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Public speaking expert shares the 3 'magic' phrases that instantly make you more likable

It's all about being genuinely open and curious.

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via Canva/Photos

A woman speaking with two men at a party.

When we think of someone likable, we often imagine a person with a big personality who's the life of the party. We conjure up images of social butterflies and people who keep everyone at the dinner party glued to their every word when they tell a story. The funny thing is, according to research, that's not really the case.

Studies show that the easiest way to make someone like you is to show interest by asking questions during the conversation and making it clear that you like them. People also really love those who come off as genuine.

Michael Gendler, a co-founder of Ultraspeaking, a platform that helps people master the art of public speaking, recently shared three "magic" phrases that make you more likable, all of which align with what science tells us.

Three phrases that make you more likable

Phrase 1: "Here's what really scares me..."

This phrase resonates with people because it shows you're genuine by admitting your vulnerability. "Man, talk about your feats, real fears, not like 'Oh, I'm scared I'm going to be too successful.' Tell us about something that actually scares you. Don't be guarded. Be open, and other people will appreciate that," Gendler says.

Phrase 2: "You know what I really like about you?"

This phrase makes people like you because it counters a psychological phenomenon known as signal amplification bias, which suggests we tend to overestimate how clearly we express our feelings to others. This means that, many times, when we think others know we like them, they may not be so sure. So a little assurance goes a long way toward showing them the feeling is mutual. "People love being complimented as long as it is genuine," Gendler says.


Phrase 3: "Tell me more"

As Dale Carnegie wrote in How to Make Friends and Influence People, the key to interacting with others is focusing on being interested in them rather than trying to impress them by being interesting. "Be interested, not interesting," Carnegie writes.

A Harvard study supports this, showing that when you first start speaking with someone, you should follow your first question with two more. People who do this are rated as much more likable than those who, after one question, shift the conversation to themselves. "People love feeling like what they're saying is interesting. So invite them to speak more," Gendler continues.


Don't forget to be genuine

Ultraspeaking's post is a breath of fresh air for those who aren't comfortable trying to impress others at parties, on dates, or in the office. The video shows that if you make people feel important, they're much more likely to like you in return. The key is that it has to come from the heart.

"Remember, don't just use these phrases and expect them to work," Gendler says. "They have to be genuine and open. That's what makes people likable."

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A dad posted his 5-year-old's paintings online. He never imagined a response this big.

This is top notch parenting.

kids, children, child prodigies, parenting, dads, painting, art, artists, creativity, family
Unsplash & bruncvik/reddit
A dad posted his 5-year-old's paintings online and couldn't believe the huge response

One of the toughest things about being a parent has to be helping your child discover and nurture their talents. You seek to encourage them to try new things without overwhelming them. You want them busy with lots of enriching activities but not so busy they don't have time to just be a kid. And when you do stumble on something they have a knack for, you tread lightly, wanting to give them every opportunity to pursue it without pushing too hard.

It's a really tricky balance to get right. Maybe that's why we're so fascinated with child prodigies, or even just talented kids whose parents have done a bang-up job of giving them the space and encouragement to explore their creativity.

Joseph, a dad from Dublin, Ireland says he started drawing and painting in the evenings about a year ago to help him unwind from work. It's a great idea, because adult coloring has been shown to have a ton of positive mental health effects. Plus, it's fun! But one unintended and adorable side effect of Joseph's coloring was that his young son, Philip, decided he wanted to emulate him.

Philip had always loved coloring but, Joseph says, "I had to get him some pastels, and he started trying on the same drawings as I did," Joseph says. "I found it absolutely adorable when he was seriously repeating the same movements as me: cleaning the tips of the pastels, blend the edges of colors, etc."

One thing quickly became apparent: Philip was much, much better than his old man.

Last year, he made a painting that was so good he couldn't resist sharing it on Reddit. Within two days, it generated over 100,000 views and 3000 likes."

The overwhelming response? "Uh, 5-year-olds can't do that."

Have a look and see for yourself. Not bad, eh?

kids, children, child prodigies, parenting, dads, painting, art, artists, creativity, family Philip painted this blue mountain lake piece with help from a YouTube tutorial. bruncvik/reddit

The first piece Philip shared is wildly impressive. Some commenters couldn't believe that a 5-year-old could have made it, but I think you can see it pretty clearly. It has just enough childlike crudeness, but the stylistic flair is just off the charts, from the whispy sky to the slightly foreboding trees. Redditors agreed that it was incredible.

"Thats better than I can do now at 25," one Reddit user wrote.

Others questioned whether the boy might be related to Bob Ross.

"I told [Philip] about it, and I guess that was his first big dopamine hit," Joseph says of going viral. "Since then, he is asking to draw more often, and there's often an intrinsic reward for him. One painting got submitted to a charity auction at his school ... I don't pressure him to draw; he's coming to me to ask whether he can use my pastels"

One critical part of the story is that Philip often follows along with YouTube videos that his dad finds for him. Lest you think this should diminish how impressive the painting is, quite the contrary. As someone with an almost-5-year-old of my own, I've seen the kind of stuff kids this age are capable of drawing — and it's not this! No matter how much instruction they have.

The structured YouTube videos were able to unlock Philip's natural talent and guide him in a way that his dad never could.

Here's the finished painting he was following along with. Honestly? I like Philip's better! It has a lot more personality.


kids, children, child prodigies, parenting, dads, painting, art, artists, creativity, family Here's what the painting was "supposed" to look like. She'z ART/YouTube

The response to Philip's first painting was so positive that his dad decided to post another piece.

You gotta give the people what they want!

I love this one, too. The youngster's talent is on display again, with an excellent color palette and aggressive strokes giving it life. Remember — the kid is five years old! Five! Usually they can barely muster a convincing stick figure.


kids, children, child prodigies, parenting, dads, painting, art, artists, creativity, family I love this haunting purple and orange piece Philip painted! bruncvik/reddit

And again, here's the model painting from YouTube. Joseph said his own versions of these paint-alongs come out looking a lot like the example, but that his son has an incredible way of making them his own.

As you might expect from a 5-year-old, the brush strokes are a little more crude and dramatic — but they're purposeful, as well! Philip's renditions have a lot of energy and seem to leap off the page.

But what do I know? I'm no art critic. However, the huge social media response definitely shows that Philip is onto something here.

kids, children, child prodigies, parenting, dads, painting, art, artists, creativity, family A YouTube tutorial of a sunset river helped Philip learn to paint the scene. She'z ART/YouTube

Philip's dad gives a lot of thought to the right way to nurture his son's talent without pushing too hard and snuffing it out.

"He attended an afterschool art club, where they experimented with different media, but he found it too restrictive. He is still bringing home new art at least twice per week, but it's something he does on his own," dad says, not sure if pushing his son into formal art instruction is the right thing to do.

Experts say that pushing too hard when your kid shows a flair for something, especially regarding longterm goals (like going to art school or becoming a professional artist one day), can backfire big time and make them feel overwhelmed and resentful.

Believe it or not, the process of nurturing and teaching starts super early. Art teachers and experts agree that how you react to something as simple as your toddler's nonsensical scribbles can have a big impact on their self-esteem and enjoyment of making art.

@susanstrikeryoungatart

Scribbles provide an important opportunity to talk to your toddler, provide vocabulary, and promote literacy! #reading #readiness #scribbles #Vocabulary #todddler #art #kidsart #childrensart #childrenspainting #goodartprojects #teachingontiktok #criticalthinking #fypシ #fypage #teachingart #artlessons

Heidi Hass Gable, a former gifted child, says in a TedX talk that prodigies and brilliantly talented children can be extremely sensitive.

They often have to suppress their talents in a desire to fit in with all the other kids. That makes raising them and nurturing that talent a delicate high-wire act. Experts recommend making sure gifted kids get lots of downtime and to not place too much emphasis on achievements like grades, awards, contest wins, etc. Praise the hard work and the process but try to help them avoid attaching their self-worth to external validation.

- YouTube www.youtube.com

Joseph finds lots of subtle ways to encourage his son's interest.

"One thing I do with him, though, is to talk about painting when we are out and about. Last weekend, we went to watch the sunset, and I asked him what colors he'd use for the clouds. ... Philip is just as obsessed with different shades (his current favorite word is 'vermilion' and his favorite color is 'turquoise'), and how they mix."

Being the parent of a talented or gifted kid is no easy job. There are a lot of pitfalls and plenty of ways to bungle your attempts to nurture that talent. As impressive as Philip's artwork is, especially for his age, the thoughtful parenting on display in this story is just as awesome.

This article originally appeared in January. It has been updated.

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Innovative farm in Virginia can grow 4 million pounds of strawberries on less than an acre

This method uses 97 percent less land and up to 90 percent less water than conventional farming.

strawberry, strawberries, vertical farm, berry farm, farming
Photo credit: Canva

Strawberries can be grown more sustainably.

Question: If the average American eats 8 pounds of strawberries a year, and an average strawberry farm yields approximately 20,000 pounds of berries per acre, how many people could a 200-acre strawberry field yielding 4 million pounds of strawberries feed?

Don't worry, you don't have to do the math. The answer is 500,000 people. But what if that same 4-million-pound crop, providing enough strawberries for half a million people, could be grown on just one acre instead of 200? It's possible. You just have to go—or rather grow—up, up, up.

Indoor vertical farm company Plenty Unlimited knows a lot about growing up. In fact, it's their entire business model. Instead of the sprawling fields that traditional farming methods require, "vertical farms" have a much smaller land footprint, utilizing proprietary towers for growing. Plenty has used vertical farming methods to grow greens such as lettuce, kale, spinach and more for years, but now it boasts a vertical berry farm that can yield a whopping 4 million pounds of strawberries on a little less than an acre.

Growing indoors means not being at the mercy of weather or climate unpredictability (barring a storm taking out your building), which is wise in the era of climate change. Unlike a traditional greenhouse, which still uses the sun for light, Plenty's indoor vertical farms make use of the latest technology and research on light, pinpointing the wavelengths plants need from the sun to thrive and recreating them with LED lights. Plenty farms also don't use soil, as what plants really need are water and nutrients, which can be provided without soil (and with a lot less water than soil requires). Being able to carefully control water and nutrients means you can more easily control the size, taste and uniformity of the berries you’re growing.

If that sounds like a lot of control, it is, and that idea might freak people out. But when a highly controlled environment means not having to use pesticides and using up to 90% less water than traditional farming, it starts to sound like a solid, sustainable farming innovation.

Plenty even uses AI in its strawberry farm, according to its website:

“Every element of the Plenty Richmond Farm–including temperature, light and humidity–is precisely controlled through proprietary software to create the perfect environment for the strawberry plants to thrive. The farm uses AI to analyze more than 10 million data points each day across its 12 grow rooms, adapting each grow room’s environment to the evolving needs of the plants – creating the perfect environment for Driscoll’s proprietary plants to thrive and optimizing the strawberries’ flavor, texture and size.”

Plenty even has its own patent-pending method of pollinating the strawberry flowers that doesn’t require bees. Just the fact that this enormous crop of strawberries will be coming from Virginia is notable, since the vast majority of strawberries in the U.S. are grown in California.

strawberry, strawberries, strawberry farm, berry farm, farming Traditional strawberry farming takes up a lot of land.Photo credit: Canva

Is Plenty’s model the farm of the future? Perhaps it’s one option, at least — though there are major questions about whether the vertical farming method is truly economically sustainable in the long run. Though Plenty had been growing diverse crops, the company completed a chapter 11 reorganization in the spring of 2025, narrowing the focus of its vertical farming model to strawberries.

“This emergence is the start of a new, focused era for Plenty,” said Dan Malech, Plenty’s Interim CEO. “Our technology has the power to make fresh food accessible to everyone. To accelerate our impact, we are laser focused on strawberries. We’re expanding the growing capacity in the Plenty Richmond farm and pursuing opportunities to bring Plenty’s vertical strawberry farming technology to new locations through farm sales – something Plenty is uniquely positioned to offer based on its proprietary technology.”

strawberry, strawberries, strawberry farm, berry farm, farming Strawberries are a wildly popular fruit. Giphy

Plenty is not the only vertical farm company out there, which is great. The more we grapple with the impact of climate change and outdated, unsustainable farming practices, the more innovative ideas we’ll need to feed the masses. If they can get four million pounds of strawberries out of an acre of land, what else is possible?

This article originally appeared in February. It has been updated.


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