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In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.
Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.
James Roh
Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.
Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.
James Roh
Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.
There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.
To learn more about the partnership and fragrances, visit Pura x Dutjahn.
A couple talking over coffee.
Many people find making small talk to be an excruciating experience. They think it’s boring to talk with a stranger about the weather, sports, or weekend plans. They may also feel like they don’t have anything to contribute to the conversation, or they don’t understand the point of having one in the first place.
However, those who excel at making small talk have a tremendous advantage in their professional and romantic relationships, as well as in forming new friendships. Most importantly, small talk is a window to transition into medium talk or, eventually, deep, meaningful conversations. The problem is that many people get stuck in small talk, and things stall before progressing to something beneficial.
A man and woman chatting.via Canva/Photos
The great thing is that, like anything, making small talk is a skill that we can all improve by learning some simple conversation techniques. One technique that is great for keeping a conversation going, like hitting a ball back and forth past a net in tennis, is a simple statement: It reminds me of…”
A redditor named IsaihLikesToConnect shared some great examples of how the phrase can be used to turn a mundane topic, such as the weather, into something much more fun.
Them: "It's been really rainy, huh?"
You:
Option 1 (Personal Story): "Yeah, it reminds me of a time I went on a run in the rain and nearly got hit by a car."
Option 2 (Music / Pop Culture): "It reminds me of every Adele song. When I'm driving, I feel like I'm in a music video."
Option 3 (Family): "It reminds me of my dad, he used to love playing with us in the rain as kids."
Option 4 (Thing you watched / World News): "It reminds me of this documentary I saw where they're trying to make it rain in the Sahara Desert.”
Option 5 (Place you lived): “It reminds me of when I lived in Australia, it barely ever rained there. I actually love this weather.”
Coworkers having a conversation.via Canva/Photos
You see in this example that using “It reminds me of…” opened up the conversation to five potential new and more exciting topics. The “You” in the story could have responded with, “Yeah, it sure is rainy,” and the conversation would have ended right there. But instead, branching off the topic of rain into something a bit deeper took the conversation to the next level. You get extra points if you can take the “reminds me of” into a topic that you assume the other person will be interested in.
Coworkers having a conversation.via Canva/Photos
Using “this reminds me of…” is also a polite way to move the topics in another direction, especially when it's a topic that you don’t want to discuss or one that makes you feel a bit uncomfortable. Or, if it’s a situation where the other person is monologing on one topic for a very long time, this makes it easy to transition away from their diatribe.
Ultimately, the phrase is an excellent way for you to save the person you’re talking to from being stuck in the small talk rut as well. It shows you understand that when someone brings up the weather, they are merely getting things started with something both of you have in common. They probably don’t want to talk about the weather for 30 minutes, unless they are a meteorologist. “It reminds me of…” is an invitation to go a bit deeper and shows the other person that you’d like to learn more about them.
Doug Weaver explains "Husbands in Training" lessons from his mother
Even though the marriage rate in the United States is on a steep decline, chances are that the majority of kids growing up today will get married at some point in their lives. If current trends continue, about half of those will end in divorce.
Research published in the Couple and Family Psychology journal found that the top five reasons for divorce are a lack of commitment, infidelity, too much conflict, getting married young, and financial problems.
Wouldn’t it be great if we were taught from a young age how to be a good spouse so we could avoid these pitfalls? Many of them are totally solvable with good communication and commitment from both parties. But in American culture, most of us aren’t taught the specifics of how to have a happy and healthy marriage. Most of us tend to pick things up from watching the married people in our orbit, most likely our parents.
No comment on how that's going.
Though people are waiting longer and being more particular about marriage, the divorce rate remains pretty stubborn.Giphy
The other way we learn is by making the mistakes ourselves. By then, it's usually too late. And the data around second and third marriages isn't very promising when you dig into it.
Artist Doug Weaver had a much different upbringing. His mother, Mickey, made a curriculum for him and his two older brothers when they were kids to help them be great husbands when they got married.
You've heard of things like "Mom-Son Date Night" (some dads and daughters do it, too) where mothers will take their boys out on a "date" so they can learn basic chivalry and manners?
Weaver's training was like that on steroids.
"When I was a kid, my mom did this thing for me and my two older brothers called 'Husbands in Training,'" he explained in a TikTok video that has more than 5.9 million views. "It was a full, multiple-level curriculum on how to be a better husband."
Weaver says the training covered topics from chivalry to eating to a rather uncomfortable discussion on "the ethics of the porn industry." His mother also stressed the importance of listening to women and identifying when another man may be giving them trouble.
"There was a lot of really good stuff in that curriculum," Doug said. "There were things like what to do if your spouse says something and the information they give is wrong. How to handle it if they say something wrong in public versus in private, when it is appropriate to correct them and when it isn't."
Weaver’s mother was also way ahead of her time because she made a big deal about teaching her sons the importance of consent. "We talked about consent, we talked about the basics of respecting and honoring women and listening to women, and all of the things that really just make you a decent human being," Doug explained.
A young Doug must have absolutely hated sitting through conversations with his mom about porn, sex, and consent... but as a grown man, he looks back on the lessons fondly.
@dougweaverart Husbands in training! #parenting #storytime #story
The lessons were so powerful that even Weaver’s father decided to take the course. "A lot of the things that we were learning from my mom were things that he was never taught growing up,” Weaver said. "So, he decided he also wanted to take 'Husbands in Training.'"
It brings to mind pre-marriage counseling or couples therapy. Programs are often offered (or mandated) through churches, so they aren't usually a great fit for the non-religious. And couples without active "problems" may resist the idea of attending couples therapy due to the stubborn stigma around it.
The course officially ended when Weaver and his brothers got married. "My mom even made certificates of completion that she signed and gave to each of us on our wedding day," he shared in his TikTok clip.
However, the video Weaver shared was so popular on TikTok that he’s making his mother’s course available to the general public. “After posting about ‘Husbands in Training’ on TikTok, the TT community really wants my mom to produce content about raising boys to be good men,” he wrote on a GoFundMe fundraising campaign in 2022.
The overwhelming response to Weaver’s TikTok has inspired a new YouTube channel to spread Mickey’s lessons far and wide. But it has also made a lot of people realize that teaching people how to be great spouses is a lifelong journey and should be a major part of child-rearing. Learning how to be a good spouse shouldn't just be something we pick up by accident.
As for Doug Weaver, his training appears to be paying off in the form of a happy marriage.
This article originally appeared three years ago.
A humpback whale swimming.
You're probably familiar with the literary classic "Moby-Dick." But in case you're not, here's the gist: Moby Dick is the name of a huge albino sperm whale. (Get your mind outta the gutter.) There's this dude named Captain Ahab who really really hates the whale, and he goes absolutely bonkers in his quest to hunt and kill it, and then everything is awful and we all die unsatisfied with our shared sad existence and—oops, spoilers!
OK, technically, the narrator Ishmael survives. So it's actually a happy ending (kind of)!
Illustration from an early edition of Moby-Dickvia Wikimedia Commons
It's chock-full of beautiful passages and dense symbolism and deep thematic resonance and all those good things that earned it a top spot in the musty canon of important literature. There's also a lot of mundane descriptions about the whaling trade as well (like, a lot). That's because it came out back when commercial whaling was still a thing we did.
In fact, humans used to hunt more than 50,000 whales each year to use for oil, meat, baleen, and oil. (Yes, I wrote oil twice.) Then, in 1946, the International Whaling Commission stepped in and said "Hey, wait a minute, guys. There's only a few handful of these majestic creatures left in the entire world, so maybe we should try to not kill them anymore?"
And even then, commercial whaling was still legal in some parts of the world until as recently as 1986.
What are the odds of that? Honestly, it's hard to calculate since we can't exactly swim up to a bowhead and say, "Hey, how old are you?" and expect a response. (Also, that's a rude question — jeez.)
Thanks to some thoughtful collaboration between researchers and traditional Inupiat whalers (who are still allowed to hunt for survival), scientists have used amino acids in the eyes of whales and harpoon fragments lodged in their carcasses to determine the age of these enormous animals—and they found at least three bowhead whales who were living prior to 1850. Granted those are bowheads, not sperm whales like the fictional Moby Dick, (and none of them are albino, I think), but still. Pretty amazing, huh?
Bowhead whales reach an average length of 35 to 45 feet, and they are believed to live over 200 years. One of the big reasons for their longevity is that they have genes that may allow for the repair of damaged DNA. Researchers believe that the bowhead is the whale with the longest lifespan. Baleen whales have been found to live longer than toothed cetaceans such as the sperm whale or orca,
A bowhead whale.via Wikimedia Commons
Barring these few centenarian leviathans, most of the whales still kickin' it today are between 20 and 70 years old. That's because most whale populations were reduced to 10% or less of their numbers between the 18th and 20th centuries, thanks to a few over-eager hunters (and by a few, I mean all of them).
Today, sperm whales are considered one of the most populous species of massive marine mammals; bowheads, on the other hand, are still in trouble, despite a 20% increase in population since the mid-1980s. Makes those few elderly bowheads that much more impressive, huh?
A bowhead whale skeleton.via Emoke Denes/Wikimedia Commons
We might not need to worry our real-life Captain Ahabs anymore, but our big aquatic buddies are still being threatened by industrialization — namely, from oil drilling in the Arctic and the Great Australian Bight. In the off-chance that companies like Shell and BP manage not to spill millions of gallons of harmful crude oil into the water, the act of drilling alone is likely to maim or kill millions of animals, and the supposedly-safer sonic blasting will blow out their eardrums or worse.
This influx of industrialization also affects their migratory patterns — threatening not only the humans who depend on them, but also the entire marine ecosystem.
And I mean, c'mon — who would want to hurt this adorable face?
A bowhead whale poking its head out of the water.via Kate Stafford/Wikimedia Commons
If you want another whale to make it to his two-hundred-and-eleventy-first birthday (which you should because I hear they throw great parties), then sign this petition to protect the waters from Big Oil and other industrial threats.
I guarantee Moby Dick will appreciate it.
This article originally appeared ten years ago.
“What they want is dishonest harmony rather than honest conflict.”
There are certainly many things the Boomer parents generally did right when raising their kids. Teaching them the importance of manners and respect. That actions do, in fact, have consequences. That a little manners go a long way…all of these things are truly good values to instill in kids.
But—and we are speaking in broad strokes here—being able to openly discuss difficult feelings was not one of the skills passed down by this generation. And many Gen X and millennial kids can sadly attest to this. This is why the term “dishonest harmony” is giving many folks of this age group some relief. They finally have a term to describe the lack of emotional validation they needed throughout childhood to save face.
Psychologists define the "dishonest harmony" approach as maintaining a façade of peace and harmony at the expense of addressing underlying issues. Parents who practice disharmony prioritize appearance over authenticity and are known to avoid conflict and sweep problems under the rug.
In a video posted to TikTok, a woman named Angela Baker begins by saying, “Fellow Gen X and millennials, let's talk about our parents and their need for dishonest harmony.”
@parkrosepermaculture Replying to @Joe Namath #boomerparents #toxicparent #harmony #genx #millennial #badparenting #conflict #nocontact
Barker, who thankfully did not experience this phenomenon growing up, but says her husband “certainly” did, shared that when she’s tried to discuss this topic, the typical response she’d get from Boomers would be to “Stop talking about it. We don't need to hear about it. Move on. Be quiet.”
And it’s this attitude that’s at the core of dishonest harmony.
“What that’s showing is their lack of ability to handle the distress that they feel when we talk openly about uncomfortable things,” she says. “What they want is dishonest harmony rather than honest conflict. Keep quiet about these hard issues. Suppress your pain, suppress your trauma. Definitely don't talk openly about it so that you can learn to heal and break the cycle,” she continues. “What matters most is that we have the appearance of harmony, even if there's nothing harmonious under the surface.”
An older woman on her laptop. via Canva/Photos
Barker concludes by theorizing that it was this need to promote a certain facade that created most of the toxic parenting choices of that time period.
“The desire of boomer parents to have this perception that everything was sweet and hunky dory, rather than prioritizing the needs of their kids, is what drove a lot of the toxic parenting we experienced.”
Barker’s video made others feel so seen, as clearly indicated by the comments.
“How did I not hear about dishonest harmony until now? This describes my family dynamic to a T. And if you disrespect that illusion, you are automatically labeled as the problem. It’s frustrating,” one person wrote.
“THANK YOU SO MUCH! I'm a 49 yo biker sitting in my bedroom crying right now. You just put a name to my darkness!” added another
A happy older couple. via Canva/Photos
Many shared how they were refusing to repeat the cycle.
One wrote, “This is EXACTLY my family dynamic. I’m the problem because I won’t remain quiet. Not anymore. Not again.”
“I love when my kids tell me what I did wrong. It gives me a chance to acknowledge and apologize. Everyone wants to be heard,” said another.
Of course, no parenting style is perfect. And all parents are working with the current ideals of the time, their own inner programming and their inherent need to course correct child raising problems of the previous generation. Gen Alpha parents will probably cringe at certain parenting styles currently considered in vogue. It’s all part of the process.
But hopefully one thing we have learned as a collective is that true change happens when we summon the courage to have difficult conversations.
This article originally appeared last year.
