What do Connie Britton's hair and women's equality have in common? Everything.
There are but a few guarantees in life.
The sun will rise. The sea will roar. And Connie Britton's hair will be fabulous.
Don't try to fight it. The "Nashville" and "Friday Night Lights" star boasts an impeccable head of hair. We mere mortals are powerless against it.
But what's her secret? How does Connie Britton achieve her glamorous look? Feminism.
In this tongue-in-cheek video, (written and directed by actress Laura Benanti), Britton shares just how feminism has helped her achieve the perfect look and a better life through legal protections and legislation, including:
And much, much more.
But be careful, Britton says. Feminism is not without consequences.
This wouldn't be a strong commercial without shots of shiny hair and warning labels, obviously.
Britton and Benanti giggle and toss their hair ... while sharing a long list of feminism side effects, including "passage of the equal-rights amendment," "a culture where gender-based violence is considered unacceptable," and "a fair budget for women's reproductive health." Not to mention dry mouth.
The video was created by The Representation Project and their #AskHerMore campaign.
The Representation Project uses film and television to ditch limiting stereotypes and ignite social change.
Their #AskHerMore campaign is a push to encourage reporters to ask actresses more substantive questions on the red carpet than "Who are you wearing?" What's your workout routine?" and in Britton's case, "How do you get those beachy waves?"
The campaign began last fall at the 2014 Emmys and continued at the Oscars and Grammys. Using the hashtag #AskHerMore, fans, reporters, and even stars like Reese Witherspoon and Lena Dunham chimed in to offer their own suggestions for questions and messages of support.
Even Upworthy joined in with a signal boost.
This razor-sharp short kickstarts #AskHerMore's fall campaign, launching just in time for the 67th Annual Emmy Awards, airing Sunday, Sept. 20.
Catch all the laughs, shiny hair, and fierce advocacy in Britton's one-minute video.