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06.11.12
Sustainability
Pacifico and Quiksilver have teamed up to provide a sustainable merch collection and clean beaches
Images provided by Pacifico
Making waves in the best way
True
At last, summer is here. And for many people, that means it's time for heading to the beach and maybe even catching some waves. Surfing is a quintessential summertime activity for those who live in coastal communities—it’s not only really fun and challenging, it’s also a great way to celebrate Mother Nature’s beauty. Even after a wipeout, the cool water mixed with warm sunshine offers a certain kind of euphoria. Or, you know, just hanging back on the sand is plenty fun too. Simply being outdoors near the ocean is its own reward.
Let’s protect the places where outdoor adventure happensAll photos provided by Pacifico
However, it's well known that our beautiful beaches are suffering the consequences of overcrowding, pollution and littering. What was once a way of playing in nature is now slowly destroying it. And of course, this affects beachgoers everywhere. The sad truth is—without taking action to preserve all the natural joys the earth provides, we will eventually lose them.
But there is hope. Two popular brands that both have roots in surf culture have teamed up to help make trips to the beach a more sustainable pastime. The best part? You don’t have to know how to hang ten in order to participate.
Pacifico®, a pilsner-style lager originally brought to the U.S. by surfers, and Quiksilver, an iconic apparel company loved by both surfers and beach goers alike, have created a brand-new range of clothing and accessories with sustainability in mind.
Take a look below. These threads are great for all kinds of fun in the sun, without compromising the environment.
Ready to make some waves
The collection launches on July 5 and includes tees and woven shirts, boardshorts, hats, flip-flops and a special beach towel and tote bag. The unique collaboration features the vibrant, colorful designs that are the hallmark of Quiksilver combined with Pacifico elements, created to make a positive impact.
Each item has been thoughtfully curated to minimize an environmental footprint and protect the outdoors. The hats, for example, are made from NetPlus® by Bureo®, a raw material created from South American recycled fishing nets. Additionally, the board shorts are made from recycled plastic bottles, and tees are made with 100% organic cotton. Pretty rad stuff, to put it in surfer lingo.
The prices on these pieces are equally rad, ranging from $28 flip-flops to $60 boardshorts.
In keeping with the sustainable ethos and protecting the places we play, Pacifico and Quiksilver will celebrate the products’ launch by hosting two beach cleanups. The first is on July 5 at Sunset Point in Malibu, California, from 4-5:30pm, and the second is on July 9th at Deerfield Beach in Florida from 8:30 – 10:30am.
Cleaning up and looking good while doing it
Theses beach cleanups are open to anyone over the age of 21 who’s ready to have some fun while taking care of nature’s playground.
Those who can’t make it to the beach (bummer, dude) don’t have to miss out on all the fun. The new collection will be available on July 5th at www.quiksilver.com/mens-collab-pacifico. And even if you don’t surf, never plan to surf, have no desire to even be near a surfboard, rest assured, the apparel is still cool. Plus sustainable choices are always good fashion.
Our planet provides us with an endless supply of beauty and adventure. But without more mindful actions from humanity, its natural wonders will eventually diminish. Fortunately Pacifico and Quiksilver are making it easier than ever for people to enjoy the great outdoors without jeopardizing it. That’s a wave worth riding.
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The dog lovers in your neighborhood.
The study reviewed 595 census block groups in the Columbus, Ohio, area. It also used data from the Adolescent Health and Development in Context study that rated the level of trust people have in their neighborhoods.
What’s unique about the study is that it compared neighborhoods that have high levels of trust, meaning the residents agree that people on the streets can be trusted. High-trust neighborhoods have lower levels of homicide, aggravated assaults and robberies. So it makes sense that people who live in these neighborhoods are probably more likely to say they trust the folks who live around them.
However, the study found that when comparing two high-trust neighborhoods, the ones with higher concentrations of dogs had “two-thirds the robbery rates” and about “half the homicides.” That’s a pretty substantial reduction in crime.
Pinchak says it’s all about having boots and paws on the ground.
"It's not enough for residents to just be taking walks in their neighborhood—there has to be trust among residents to foster deterrence and intervention norms. It's similarly not enough for residents to just trust one another—people have to actually be present to identify problems and intervene,” Pinchak told USA TODAY.
Further, regardless of a neighborhood's trust level, the study found that a higher concentration of dogs is related to fewer property crimes, such as robberies.
Having a dog isn’t just good for your neighborhood’s safety but your home, too. Over the years, multiple publications have interviewed burglars about the things that deter them from entering homes and having a loud dog was a major one.
Even if a small dog doesn’t isn’t physically intimidating, they are incredibly effective at alerting people of an intruder.
The Guardian interviewed 12 burglars a few years ago and found that dogs, security cameras, heavy doors and a television being turned on made them less likely to invade a home.
Given the result of this study, realtors should take its results to heart and publish the concentration of dogs in a neighborhood in home listings. That way people will know that the neighborhood is safe and there are plenty of opportunities to give out belly rubs on the sidewalk.
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