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Study of Upworthy headlines claims negativity drives website clicks. We have some thoughts.

Let us give you a peek behind the editorial curtain here.

headlines newspapers
Photo by Egor Vikhrev on Unsplash

Let's talk about what makes people read articles.

The adage, "If it bleeds, it leads," refers to the media's tendency to headline stories involving death or violence, but it can also be used to point to people's negativity bias. Simply put, people tend to pay more attention to negative news stories than positive ones.

A new study seems to reinforce this idea. And much to our surprise, it's centered on headlines used in Upworthy stories.

Using a public archive of Upworthy headlines and traffic data from 2012 to 2015, two separate teams of researchers analyzed whether people's click tendencies changed with negative or positive words in headlines. In those olden days of Upworthy, a handful of headlines for a single story were tested on the website to see which one would receive the most clicks. The research teams analyzed those results and found that negative words in headlines led to more people clicking on a story (2.3% more), and positive words in headlines led to fewer clicks (1.0% fewer). They also found a preference for headlines that express sadness over those that express joy, fear or anger.


The two research teams submitted their findings to the journal Nature at the same time in a bit of kismet shared here: "Two Research Teams Submitted the Same Paper to Nature – You Won’t BELIEVE What Happens Next!!" (For those outside media industry circles, "You won't believe what happens next," is a mocking pseudo-headline that came into use during the past decade and has generally been used to degrade the editorial choices of Upworthy and similarly-minded publishers in the early days of social media news.) The teams ended up combining their results in a joint study whose title sums up its conclusion: "Negativity drives online news consumption."

While we appreciate the researchers' work, we're not convinced that 10-year-old Upworthy headlines and traffic are the most appropriate data to draw such a conclusion from. From our perspective, "negativity drives clicks" isn't a clear takeaway here due to the fact that 1) the fast-changing media landscape quickly makes data obsolete, 2) the increases and decreases in clicks were quite modest, which matters a lot since 3) a negative word being used in a headline does not automatically equate to "negativity."

To illustrate these points, let us offer a peek behind the editorial curtain here.

Upworthy gained unprecedented fame in the early 2010s for mastering the "curiosity gap" headline, and for a hot minute, it was incredibly successful. The "Upworthy-style" headline became all the rage and was emulated to some degree by media outlets of all stripes before losing its novelty and falling out of favor somewhere around 2014.

That was a decade ago.

A lot has changed since then, both in media at large and here at Upworthy. "You won't believe what happens next," is several proverbial lifetimes of change in the way all media outlets, including Upworthy, approach storytelling and how our audiences engage with that content. Headlines that got people clicking in 2013 wouldn't be written or clicked on the same way today at all in our experience. So, it feels like conclusions about people's click habits are being drawn from outdated data (a bit like comparing the respective value of a thrift store TV antenna with optimizing your 4K Netflix stream).

People have pointed out some irony in a seeming preference for negative words and sadness here at Upworthy, a website branded as a "positive news outlet." However, that's a simplistic characterization of our content. Upworthy has always shared positive, uplifting stories, to be sure, but it's an ongoing misconception that Upworthy only covers "positive news."

The original idea behind Upworthy was to "change what the world pays attention to" by sharing meaningful stories that highlight our common humanity, and that core ideal hasn't changed. Often, yes, that means telling feel-good stories. But it also means shedding light on and exploring solutions to challenges facing humanity, which aren't always positive or uplifting. Sometimes it means sharing a viral celebrity story that touches on an important issue or an experience many people can relate to. Sometimes it looks like tapping into people's curiosity to help us all better understand the world we live in. We tell stories that uplift and stories that deserve to be uplifted, and our headlines reflect that range of storytelling.

So what should we take from an Upworthy headline study that found people were a little more likely to click on headlines with negative words and sadness in them?

Honestly? Not a whole lot.

We already know negativity bias exists. None of this is revelatory to us (except perhaps the finding that anger does not appear to drive more clicks—that one was a bit of a surprise, to be honest). We've always known that if we wanted to, we could sell our souls and exploit the crap out of people's baser tendencies with our headlines to drive cheap clicks and make bank from it. But we don't, because that's not who we are.

Upworthy's current editorial team takes a different approach to headlines than the folks who were here a decade ago. We don't test multiple headlines anymore to see what clicks. Our process is more organic and intuitive, partly due to our own experience, partly due to lessons learned from our predecessors' data-driven approach and partly due to appreciating the art of a conscientious-yet-effective headline.

Speaking of which, the term "clickbait" gets thrown around with the Upworthy name a lot, including in the study. We have some thoughts on that, too.

Upworthy pioneered a specific headline style that drove a ton of website traffic and lots of people copied that style because it was effective. But a headline that makes people want to click on a story and read it does not automatically make it "clickbait." As long as the story itself is solid, a "clicky" headline is simply a good headline. There is no point in writers creating articles for a website if no one clicks and reads them, and a good headline will make people want to click and read. That statement shouldn't be the least bit controversial.

Genuine clickbait is when a headline promises something that isn't delivered in the story. It's a bait and switch, purely to rack up pageviews. That is not and has never been Upworthy's MO. Of course, we want people to read our stories—we wouldn't be here if we didn't think what we share was worth reading. But headlines are not articles, and every detail of a story can't be included in a 90-character headline. Being misled by a headline and clicking into a story that doesn't deliver is a clickbait problem. Having to actually click on and read an article to get the full story behind a headline is not.

Okay, back to negative words in headlines. Do we ever use them today? Of course, but not for clicks. The top negative words analyzed in the headline study were wrong, bad, awful, hate, war, worst, sick, fight, scary, and hell, and some stories honestly lend themselves to including such words in the headline. And more importantly, a headline with negative words is not necessarily negative.

The researchers point out that they removed headlines that included both positive and negative words to avoid muddying the waters. But searching our website archives from the time period in question for the negative word "wrong," for example, reveals headlines that are not actually negative (unless you think proving an incorrect assumption wrong is a bad thing).

"The classic image of a farmer is a man. These stunning pics prove that wrong." (Certainly not a negative story.)

"5 times Jimmy Carter proved the haters wrong" (This one has two negative words, "hate" and "wrong," but still isn't actually a negative headline or story.)

"The world tells us there's something wrong with us if we don't want to have sex. One chart proves the world wrong." (The word "wrong" in here twice—still not really a negative headline and definitely not a negative story.)

We could go through countless examples like this, not to prove that negativity bias isn't a thing (because we know it is) but to show that not all negative-word-including headlines are created equal. There are headlines in the archives that we'd never write today, some of which truly were negative, but many included a "negative" word but weren't actually negative at all. In light of that and considering the small increase in clicks for headlines containing negative words, we're not convinced that our archive of decade-old headlines is the best measuring stick to use when determining whether people are more drawn to negativity than positivity in news headlines.

We're also not convinced it's a particularly useful question. What we're most interested in is whether people are drawn to content that highlights our shared humanity, connects people around important causes, brings people together in celebration of joy and helps them learn something fascinating about the world we live in. And sure enough, our audience keeps proving time and again that that's what keeps them clicking, reading and sharing our stories, regardless of how many "positive" or "negative" words we include in our headlines.

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3 organic recipes that feed a family of 4 for under $7 a serving

O Organics is the rare brand that provides high-quality food at affordable prices.

A woman cooking up a nice pot of pasta.

Over the past few years, rising supermarket prices have forced many families to make compromises on ingredient quality when shopping for meals. A recent study published by Supermarket News found that 41% of families with children were more likely to switch to lower-quality groceries to deal with inflation.

By comparison, 29% of people without children have switched to lower-quality groceries to cope with rising prices.

Despite the current rising costs of groceries, O Organics has enabled families to consistently enjoy high-quality, organic meals at affordable prices for nearly two decades. With a focus on great taste and health, O Organics offers an extensive range of options for budget-conscious consumers.

O Organics launched in 2005 with 150 USDA Certified Organic products but now offers over 1,500 items, from organic fresh fruits and vegetables to organic dairy and meats, organic cage-free certified eggs, organic snacks, organic baby food and more. This gives families the ability to make a broader range of recipes featuring organic ingredients than ever before.


“We believe every customer should have access to affordable, organic options that support healthy lifestyles and diverse shopping preferences,” shared Jennifer Saenz, EVP and Chief Merchandising Officer at Albertsons, one of many stores where you can find O Organics products. “Over the years, we have made organic foods more accessible by expanding O Organics to every aisle across our stores, making it possible for health and budget-conscious families to incorporate organic food into every meal.”

With some help from our friends at O Organics, Upworthy looked at the vast array of products available at our local store and created some tasty, affordable and healthy meals.

Here are 3 meals for a family of 4 that cost $7 and under, per serving. (Note: prices may vary by location and are calculated before sales tax.)

O Organic’s Tacos and Refried Beans ($6.41 Per Serving)

Few dishes can make a family rush to the dinner table quite like tacos. Here’s a healthy and affordable way to spice up your family’s Taco Tuesdays.

Prep time: 2 minutes

Cook time: 20 minutes

Total time: 22 minutes

Ingredients:

1 lb of O Organics Grass Fed Ground Beef ($7.99)

1 packet O Organics Taco Seasoning ($2.29)

O Organics Mexican-Style Cheese Blend Cheese ($4.79)

O Organics Chunky Salsa ($3.99)

O Organics Taco Shells ($4.29)

1 can of O Organics Refried Beans ($2.29)

Instructions:

1. Cook the ground beef in a skillet over medium heat until thoroughly browned; remove any excess grease.

2. Add 1 packet of taco seasoning to beef along with water [and cook as directed].

3. Add taco meat to the shell, top with cheese and salsa as desired.

4. Heat refried beans in a saucepan until cooked through, serve alongside tacos, top with cheese.

tacos, o organics, family recipesO Organics Mexican-style blend cheese.via O Organics

O Organics Hamburger Stew ($4.53 Per Serving)

Busy parents will love this recipe that allows them to prep in the morning and then serve a delicious, slow-cooked stew after work.

Prep time: 15 minutes

Cook time: 7 hours

Total time: 7 hours 15 minutes

Servings: 4

Ingredients:

1 lb of O Organics Grass Fed Ground Beef ($7.99)

1 ½ lbs O Organics Gold Potatoes ($4.49)

3 O Organics Carrots ($2.89)

1 tsp onion powder

I can O Organics Tomato Paste ($1.25)

2 cups water

1 yellow onion diced ($1.00)

1 clove garlic ($.50)

1 tsp salt

1/4 tsp pepper

2 tsp Italian seasoning or oregano

Instructions:

1. Cook the ground beef in a skillet over medium heat until thoroughly browned; remove any excess grease.

2. Transfer the cooked beef to a slow cooker with the potatoes, onions, carrots and garlic.

3. Mix the tomato paste, water, salt, pepper, onion powder and Italian seasoning in a separate bowl.

4. Drizzle the mixed sauce over the ingredients in the slow cooker and mix thoroughly.

5. Cover the slow cooker with its lid and set it on low for 7 to 8 hours, or until the potatoes are soft. Dish out into bowls and enjoy!

potatoes, o organics, hamburger stewO Organics baby gold potatoes.via O Organics


O Organics Ground Beef and Pasta Skillet ($4.32 Per Serving)

This one-pan dish is for all Italian lovers who are looking for a saucy, cheesy, and full-flavored comfort dish that takes less than 30 minutes to prepare.

Prep time: 2 minutes

Cook time: 25 minutes

Total time: 27 minutes

Servings: 4

Ingredients:

1 lb of O Organics Grass Fed Ground Beef ($7.99)

1 tbsp. olive oil

2 tsp dried basil

1 tsp garlic powder

1 can O Organics Diced Tomatoes ($2.00)

1 can O Organics Tomato Sauce ($2.29)

1 tbsp O Organics Tomato Paste ($1.25)

2 1/4 cups water

2 cups O Organics Rotini Pasta ($3.29)

1 cup O Organics Mozzarella cheese ($4.79)

Instructions:

1. Brown ground beef in a skillet, breaking it up as it cooks.

2. Sprinkle with salt, pepper and garlic powder

3. Add tomato paste, sauce and diced tomatoes to the skillet. Stir in water and bring to a light boil.

4. Add pasta to the skillet, ensuring it is well coated. Cover and cook for about 10 minutes, stirring occasionally.

5. Remove the lid, sprinkle with cheese and allow it to cool.

o organics, tomato basil pasta sauce, olive oilO Organics tomato basil pasta sauce and extra virgin olive oil.via O Organics

Image from Facebook of Alexandra Dal.

People of color experience many types of subtle racism.



If we're being honest, we all make assumptions about other people, right?

We look at their skin, their clothes, and their car, and we make guesses about them that we don't even realize we're making. Everyone does it.

You ask a pregnant female coworker if she'll keep working after the baby is born — but you wouldn't think to ask that question of a guy who was about to become a dad.


You ask that nice girl behind the counter at the bagel shop whether she'll ever go to college so she can get a better job — only to learn that she's an underemployed Ph.D.

You ask a hipster-looking guy on the subway whether he's into artisanal pickles — but he just happens to be a bad dresser who has no idea what you're talking about.

The fact is, though, that people of color deal with other people's assumptions constantly.

Research shows that other people's expectations can have a profound effect on us. They can determine our success or failure. And black women deal with this nonsense more than others. In a recent study, nearly half of the female black and Latina scientists polled reported being mistaken for janitors or administrative staff.


Let's agree to fix this.

racism, comics, artist, Alexandra Dal

A comic created by Alexandra Dal on racial expectations.

Image from Facebook of Alexandra Dal.

This story originally appeared on 12.15.15

Images provided by P&G

Three winners will be selected to receive $1000 donated to the charity of their choice.

True

Doing good is its own reward, but sometimes recognizing these acts of kindness helps bring even more good into the world. That’s why we’re excited to partner with P&G again on the #ActsOfGood Awards.

The #ActsOfGood Awards recognize individuals who actively support their communities. It could be a rockstar volunteer, an amazing community leader, or someone who shows up for others in special ways.

Do you know someone in your community doing #ActsOfGood? Nominate them between April 24th-June 3rdhere.Three winners will receive $1,000 dedicated to the charity of their choice, plus their story will be highlighted on Upworthy’s social channels. And yes, it’s totally fine to nominate yourself!

We want to see the good work you’re doing and most of all, we want to help you make a difference.

While every good deed is meaningful, winners will be selected based on how well they reflect Upworthy and P&G’s commitment to do #ActsOfGood to help communities grow.

That means be on the lookout for individuals who:

Strengthen their community

Make a tangible and unique impact

Go above and beyond day-to-day work

The #ActsOfGood Awards are just one part of P&G’s larger mission to help communities around the world to grow. For generations, P&G has been a force for growth—making everyday products that people love and trust—while also being a force for good by giving back to the communities where we live, work, and serve consumers. This includes serving over 90,000 people affected by emergencies and disasters through the Tide Loads of Hope mobile laundry program and helping some of the millions of girls who miss school due to a lack of access to period products through the Always #EndPeriodPoverty initiative.

Visit upworthy.com/actsofgood and fill out the nomination form for a chance for you or someone you know to win. It takes less than ten minutes to help someone make an even bigger impact.

Photos by Eddson Lens (left) and Big Bag Films (right)

Librarians and bass guitar players were both mentioned as "good people" professions.

Have you ever noticed that the majority of people in certain jobs seem to be a bit nicer that most other people? More solid? More honest? A little more high-level humans overall?

While there's a wide range of personal diversity in every profession, there are some careers that seem to either attract or produce exceptional people. Exceptions to the exceptional exist, of course, but there are some jobs that people are calling out—with many people in agreement—as having the "coolest, most honest, most together people."


Park Rangers

People who care about nature, protect our public lands and help educate the public about good stewardship? Not surprising that Reddit users would call those folks solid human beings.

"Park rangers are some of the coolest, most genuine people you'll meet. They care deeply about nature, are always willing to help visitors, and have fascinating stories about the wildlife and landscapes they protect." – Sexy-Ass18

"Seconded. First thing I ever wanted to be was a park ranger, because the ones I knew were just the coolest." – belligerentoptimist

"Can confirm all of this. One of my best friends from high school is a LEO ranger and actually now in a fairly major role at Yellowstone. She is seriously the coolest individual, absolutely one of the best humans ever. She went to school for wildlife education or something like that, but has gone to FLETC training and basically ran the internal prison at Yellowstone for a while. She is one of the most badass people I know. She told me once that they have millions of visitors per year. All of those visitors bring all of their problems (domestic abuse, drugs, alcoholism, theft, etc) to the parks with them, so.... the park had a prison for holding people until they could be turned over to other law enforcement. They also had particular people who would deal with visitors who died in the park, including liaising with families, helping arrange to get remains returned home, etc. And that happened regularly. Apparently national parks are a major suicide destination, which is incredibly hard on the rangers who have to deal with it. She told me stories about deaths at the Grand Canyon when she was there.... It was exactly as bad as you imagine it would be to deal with suicides at the Grand Canyon. They do not leave them there, so.... Yeah. And people have to clean it up. It's absolutely insane all that goes on in the major parks that nobody thinks about." – SpectrumDiva

"One of my college friends is a park ranger. He's just the coolest guy. Always feel lucky when we get to hang out, get our kids all mixed up.

That being said, he's raising fearless heathens. One picked up a snake and was like "it's ok, we have the antidote in the truck." while waving it at my poor, defenseless city kids. They just ran away haha. Park ranger friend made his kid put the snake back and gave him an earful about not harassing wildlife and city people." – ButtWhispererer

Librarians

Lots of love for librarians out there.

"Honestly, from my anecdotal experience...librarians. Smart, consistently know how to deal with the greater public, great resources of knowledge, and live for the truth." – SirVeritas79

"I have always loved the way they talk to me when I have a question. I never feel stupid or bad for asking. They really are a 'people person.'" – SillyGayBoy

"YES! Agree! My wife and I have a couple of friends who are librarians and they are probably some of the smartest, most patient and kind people we know. And none of them are 280 years old, which used to be the stereotype I had of librarians because that was all I ever saw growing up. One of those friends is married to a childhood buddy of mine - they are both in their late 40s - been together since their 20s. When they first met I was shocked that someone so young was a librarian lol but also thought it was awesome. I’ve told them both many times that they can’t ever get divorced because we are keeping both of them ha ha

"Seriously though librarians are community treasures and a way underrated profession. 💯" – Intrepid_Detective

"I worked at as a children's librarian assistant for 3 years. It was awesome. People there were so chill, easy to get along with. Best office environment ever. Good stable government job, no need to constantly apply for grants or hustle. And knowledge all around." – kathmhughes

"As a librarian, I've often remarked that the best part of the profession is other librarians." – thatbob

Bass Players

"Bass players in a jazz band...best job in the world I might add." – myobservationonly

"Bass players in general honestly. Which is a tough thing to admit as a guitarist." – tintedwithrose

"As a pianist who usually plays right next to them...agreed. Bassists are my homies." – Casul_Tryhard

"As a drummer I totally agree. My bass player is probably the most talented member of our band, but he'd rather put everyone else in the spotlight. Also, even though he's super frugal he will gladly pay for dinner and drinks and buy us tickets to shows. He's a great guy and I'm really proud to say he's my friend." – Childish_Calrissian

"Most of the bassists I've met are kind, selfless people. I think there's something about the role of the instrument itself that attracts the kind of people who enjoy holding it all together without needing the attention and adulation that comes with it.

Of course, being a bassist myself, this could be complete bias lol." – the_alt_fright

"Singer here. It’s true. Every bass player I’ve played with is an exceptional human. My wife is one and she’s my rock. The bassist I played with on Saturday has his own non-profit for homeless outreach. My main bass player makes incredible falafel wraps when we carpool, with sourdough pita from scratch." – cha-do


Toll Booth Operators (but only in certain places, apparently)

Oddly enough, some toll booth operators in certain countries and specific places in the U.S. got a shout-out for being utterly delightful.

"In Japan, for some inexplicable reason, tollbooth operators. Everytime I take the freeway, those people are the friendliest, cheeriest, just overall nice people I meet in a month. Zero clue why." – festoon_the_dragoon

"It's actually the same here in Ireland. Always wondered why but they are super friendly every time you go through." – 5Ben5

"The toll booth operators on the Mackinaw Bridge are all super nice." – HalfaYooper

"I’ve actually had pretty positive experiences for the most part while using tolls in the northeast US! Pretty shockingly friendly people. To the point where my partner and I were like, 'how do you think they stay so cheery while literally sitting in the middle of a highway for hours on end?'" – Outandabout2023

"A few weeks ago I was driving to Topeka, KS and the toll booth operator was so friendly and asked me if I was doing anything fun in Topeka while I was there. I told her I was just picking up a movie from Vintage Stock but she was so friendly and the best part of my mini road trip from KC. I’ve actually never had an unfriendly Kansas toll booth experience." – i_n_c_r_y_p_t_o

Geologists

"Every geologist I ever met has been a pretty interesting, humble and enjoyable person to be around. Somebody who works in the field will probably reply back and disagree, lol." – LittleKitty235

"My father was a geologist, in the 70s he quit working for (major US oilco) because they wanted him to falsify data. So, yeah, they're honest. My dad told me once that it was one of the most romantic of the sciences...it wasn't the study of rocks but of how planets are formed, and therefore life. I so miss him." – WorldBiker

"Came here to say Geologist and surprised to see it near the top. We are awesome haha!" – Latchkey_Wizzard

These responses also prompted a flood of geologist puns, which pretty much rocked:

"They probably had a good foundation growing up."

"Agreed. Very down to earth and grounded in reality."

"I think they just don't try to find faults in people."

"They're good at digging beneath the crust of a person and seeing what's on the inside.'

"Generally speaking, rock solid people."

"They focus on having good mantle health."

"At their core, they accept the fluid nature of existence."

"They’re really gneiss, and don’t take friendship for granite."

"They’re truly sedimental people."

"There has to be one or two who are full of schist though, right?"

"I bet they dig these comments!"

Local Beat Newspaper Reporters

"Print reporters who’ve covered the same community their whole lives are pretty amazing people. People like to glom together all media, but reporters with a civic drive are some of the most curious and honest people I’ve ever spent time around. If you want people who really want to get to the bottom of a story and operate from facts/evidence, these are people to pay attention to. We owe a lot of what we actually know for sure in society to the labor local reporters." – SenorSplashdamage

"Very true, but they're all nearing extinction. The ones I know are just struggling to make it to retirement.

I've been a media guy for nearly four decades. Print reporters are good people." – Lincoln_Park_Pirate

"My uncle was a reporter in the Twin Cities his entire career. He wrote for the paper and local magazine. Extremely interesting guy who has a story about everything and seems to know the history of every patch of land and building in the area." – evilhomer3k

"I live in a small-ish town (about 15,000 residents). For years, we had a local paper, but it eventually went under as it was not profitable as the world moved more toward internet news. So, for a few years, we had nothing. Then, a guy who didn't even live in the town (but it was where he grew up) started an "online newspaper" and covered everything that went on (good and bad) pretty much as a labor of love and in addition to his job as a reporter at one of the much larger local papers. He makes a little bit of money from banner ads and sponsored ads, but that pretty much only covers his costs. However, he spends his time covering things in town, interviewing people, going to meetings, writing obituaries, etc. Plus, of late, he has taken some high school and college students under his wing and sent them out to report on some things in town. He is not obligated to do ANY of it - he's not profiting from it in any way, it is of no advantage to him, but he does it anyway... That speaks volumes about his character to me." – Madeline73

The human family is full of all kinds of people with a virtually endless array of personalities, characteristics, qualities and interests. But some simply stand out for their awesomeness and congregate in certain jobs, so here's to the park rangers, librarians, bass players and others who have earned a reputation for being solid human beings we can all appreciate.

Joy

Comedian shares what cats would say if they could talk and it's hilariously accurate

"I just threw up in the bedroom if you want to go and sort that out…"

Photo by Daria Shatova on Unsplash

Cats are quirky, comedic creatures.

Despite the fact that they only speak in purrs, meows, and other cat sounds, cats do communicate with humans. They have their "I'm so cute, don't you want to feed me?" face. There's their "I will not be ignored" shenanigans when they want your attention and their side-eyes of disdain when they don't. They sleep all day in the most random places only to wake you with their thunderpaws romping through the house at 2:00 a.m., and they flat-out refuse to acknowledge your existence in public.

Cats may not speak English—or any human language, for that matter—but what if they could? British comedian Jake Lambert shared a viral cat-to-English translation video imagining what they'd say, and it's hilariously spot on.


"Wake up! I'm hungry and bored and want attention! Hellooooo," he calls from outside the bedroom door.

"I am shattered," he says next, yawning. "I was up all night trying to wake you up! Anyway, I'm gonna go sleep in a really impractical spot for about five hours, see you in a bit."

Every scenario is one cat owners have experienced at least once, but most likely live with on a semi-daily basis.

Watch:

People found Lambert's interpretations to be 100% accurate.

"My cats are demanding royalties for the script, 😂" wrote one commenter.

"Hahahaha the zero second warning between happy and absolutely raging," wrote another.

"Cats are such great teachers," quipped another. "Right now I'm taking a PhD in getting rejected and respecting boundaries (just not my own) 😆🐈⬛."

"Have watched this about 5 times since yesterday and laugh out loud every time especially the ear scratch bliss to hiss 😹 this is why cats scare me 😂," offered another.

Other people offered their own additions to the cat conversation:

"You missed ‘I really like this food you should buy it again’ closely followed by ‘I hate this food, why would you ever consider buying it?’"

"Plus dramatically gagging over the same thing he chowed down on the previous day. 😂"

"This would be my cat: *enters living room meowing and a waft of crap follows* 'Just did a dump in my litter tray, can you clean it asap so I can do another in 5 minutes?'"

"Also: 'please change my menu at least 3 times in each feeding as I’m not sure what I’ll fancy.'"

"All correct, together with the standing by the front (or back) door undecided on whether he wants to be inside or outside of the house. 🤦"

Cat comedy never gets old, and it's delightful to know that house cats are the same quirky, mysterious, goofy companions no matter what country their owners live in.

You can follow Jake Lambert on Instagram.

@professorneil/TikTok

A father pulling his weight shouldn't be considered "helping."

Yes, we’ve come a long way regarding gender equality. But if there’s any proof that we’ve still got a long way to go, look no further than the attitudes many still have when it comes to parenting roles.

Many still consider a father as “helping out” with a mom’s inherent responsibility when he participates in taking care of children, rather than simply being an equally contributing partner. And if mom is not working, the nuclear family ideal is even more persistent…as it is assumed she is the sole caretaker of the kids with no job to distract her.

All this can make the already difficult early chapters of parenthood next to impossible…and certainly not as enjoyable as they could be for moms who find themselves both partner-less and village-less.


Neil Shyminsky, a college professor and new dad, recently delved into this issue when he explained why he still participates in nighttime feedings—even though he works a full time job and his wife is on parental leave.

Shyminsky’s video was actually a response to another video made by labor equality advocate Paige Turner, who shared that someone called her “crazy” and “selfish” for suggesting a working dad should still wake up early with a new baby to give his wife an occasional break.

@professorneil #stitch with @Paige We’re all working, we’re all tired, and we all have to work in the morning, too #parenting #work #labor ♬ original sound - Professor Neil

“So it's currently 2 a.m. and I'm awake with this little one,” he says in the clip, explaining that he’ll be “on call for another two hours or so” until he switches with his wife, who is currently on parental leave.

As Shyminsky sees it, both parents are still currently working full-time, which makes his participating in overnight activities a no brainer.

“I might have to work a full day on four hours of really awful sleep, but I mean, what's the alternative? That she has to work a full day on none?” he asks.

As he eloquently puts it: “Parenting's work, parenting's labor. Stay-at-home parents work. I have no idea why we are still having this argument. Yeah, I can't figure it out there.”

So many viewers wrote in to praise Shyminsky’s rational take.

“It is exhausting to be the only parent to wake up at night.”

“I never understood the work argument. I still have to stay awake all day to take care of the baby and other kids. I need sleep.”

“Everything you said, and also the way to bond with a baby is by caring for it. That bond is worth some lost sleep.”

Others shared how they incorporated similar strategies.

One person wrote, “My husband and I had a great plan: I would go to bed around 8:00 and he would wake me up to switch around 1:00 or 2:00. We each got 5-6 hours each night. It worked for us!”

Another added, “Yeah we definitely did full night shifts. I’d take one night and husband would take the next. Lifesaver knowing you’d get a night of sleep every other night.”

Shyminsky also told Upworthy that this in no way is considered “helping” his wife, as that implies all things parenting are technically her responsibility and that he’s “assisting” her.

“When I’m not at my job, parenting is a shared and equal responsibility. So I’m not helping with the parenting, I’m sharing in it,” he said.

So true. Parenting is a full-time job…one without pay, and one that you can’t really clock in and out of. It’s downright unrealistic to expect mothers to take it all on by themselves.

via StanChris/Instagram (used with permission)

Chris Stanley interviews Timm Hanly.

LGBTQ influencer Chris Stanley was doing on-the-street reporting on June 2nd at the WeHo Pride Parade in West Hollywood, California, when he ran into a straight guy with the best reaction to the event.

WeHo is one of the largest annual Pride celebrations in the world, drawing hundreds of thousands of people every June.

Australian TV star Timm Hanly was chomping down an ice cream cone when he ran into Stanley, who asked why he was there. He calmly told Stanley that he is “straight, not gay” and just there “for the vibes.” Hanly added that his family was visiting from Australia and it was their second day in the city.

Hanly appeared on “The Bachelorette Australia” in 2019 and “Bachelor in Paradise” in 2020 and then married his wife, Briana. The couple had a baby last October. However, his newfound domestic bliss didn’t stop Hanly from enjoying the festivities. When Stanley asked if the gays threw a good party, he adamantly agreed.


“F**king’ oath. One hundred percent. No one does it better, really,” Hanly replied. (For those who don’t speak fluent Aussie, “oath” is a very affirmative version of “yes,” like when American Gen Zers say “bet.”)

Hanly doubled down on his LGBTQ allyship when he grabbed the mic after being asked how he feels when hit on by gay men. “Oh, I love this,” he responded. “Let’s say I’m walking down the street and a gay guy is like looking at me. That’s as good as a girl looking at me. That counts. That’s as good for my ego as a hot chick looking at me,” Hanly said as Chris laughed.

The video captures what many people believe LGBTQ pride is all about love, acceptance, and having a good time. Many people thought that Hanly was the perfect example of straight allyship. “I think so many people loved it because there was zero toxic masculinity at all,” Chris told Upworthy. “He was just a dude who stumbled across something gay and admired it for what it was without any hostility involved. Something we need more of.”

“My favorite response was when he said he’s ‘just here for the vibes,’” Stanley continued.

A lot of the commenters agree with Stanley.

“And that’s how straight guys who are comfortable in their own sexuality should react to [a Pride parade],” Masterwill7 wrote. “Can Tim and his wife stay in the US and teach the men around here how to be better?” HJomckinney_added.

To further his quest to understand what Pride means in America. Stanley recently created a 22-minute short film about one of the smallest Pride celebrations in America in Morgantown, West Virginia.

“Imagine a Pride celebration so small, it’s almost a secret,” he says in the opening scene. The film explains what life is like for LGBTQ Americans in a state where intolerance is a part of life. “Everyone in West Virginia has a gay neighbor, but not everyone in West Virginia wants to talk about the fact that they have a gay neighbor,” Dustin Blankenship, from nearby Granville, says in the film.

I Went to the Smallest Pride in America! | LGBTQ+ Documentary