These days, cars can do a lot more than get you from point A to point B. With features like emergency braking, electric powertrains, and self-parking systems, getting behind the wheel of a modern vehicle means being surrounded by cutting-edge technology. While innovation races ahead, one important element is being left in the dust: trained professionals who know how to fix these increasingly complex systems.
By 2027, the industry is anticipating a nationwide shortage of nearly 800,000 technicians – everything from avionics experts to diesel and collision repair specialists. And while the industry is expected to grow by 3% in the next decade, not enough young people are entering the field quickly enough, and the skills needed to do the job are changing fast.
Enter the "Toolbelt Generation"
Gen Z has increasingly been shifting away from traditional four-year colleges, exploring trade school alternatives as a smarter path forward. This cultural shift has dubbed them the "Toolbelt Generation," and they're onto something big. With a 16% increase in vocation-focused community colleges last year, young people are choosing flexible, hands-on careers without the heavy cost of traditional college education.
But here's the thing: while university students get all the fanfare – the branded hoodies, the campus pride, the cultural celebration – trade school students have been missing out on that same sense of belonging and recognition. Despite outdated stereotypes that paint trade work as "lesser than," these students are actually mastering some of the most sophisticated technology on the planet. Until now, society just hasn't caught up to celebrating what they do.
A creative solution rooted in culture
The NAPA TradeWear Collection is the latest initiative they have using a brilliant solution to change this narrative entirely. In partnership with Dickies and prolific video game artist Stephen Bliss, NAPA launched TradeWear – their first-ever, free merch collection celebrating young trade school students and the automotive technician career path.
The inspiration came from a fascinating cultural insight: automotive and racing games were cited as one of the biggest influences of the current generation of trade school students. That's where Stephen Bliss comes in – he's been behind some of this generation's most iconic video game artwork, making him the perfect partner to bridge the digital-to-physical journey that's inspiring real careers.
"Being an automotive technician is such a badass career," said Stephen Bliss, designer of the new NAPA TradeWear line. "It's both an art and a science, and I designed this line with that artful side in mind – celebrating what drives people to create something tangible with their own hands."
The collection does more than just look cool – it's making a statement that these career paths deserve the same pride and recognition as any traditional college experience.
"NAPA is working to break down barriers for the next generation of technicians by eliminating financial barriers, debunk outdated stereotypes, and create cutting edge training methods to fill this automotive technician gap,” said Danny Huffaker, SVP, Product & Marketing at NAPA, “TradeWear is the latest initiative in champion young technicians, celebrating technical careers with the same pride we give to traditional college paths."
An innovative approach
TradeWear represents just one way NAPA is rising to meet this moment of industry transformation. As America's largest network of automotive parts and care, they're taking a comprehensive approach to supporting the next generation of technicians.
NAPA is set to debut the Autotech XcceleratoR in early 2026—a breakthrough that fuses XR (extended reality) and AI to transform how technicians learn. Think of it as a flight simulator for cars: immersive, hands-on practice with smart guidance that adapts to each learner, building real-world skills faster and safer. As a first-of-its-kind program at national scale, XcceleratoR is designed to train more students in less time, elevate quality across the industry, and set the standard for the next 100 years of automotive training.
NAPA is also championing educational investment through expanded scholarship programs. This year, NAPA launched the Carlyle Tools MAX Impact Scholarship, providing monthly $2,500 awards plus professional-grade Carlyle toolboxes to empower emerging skilled technicians. This initiative joins a comprehensive scholarship portfolio that delivered educational support this year through partnerships with WD40, the University of the Aftermarket, TechForce and SkillsUSA.
Looking toward the future
In a world full of desk jobs and digital burnout, technician jobs in the automotive industry allow people to create an entirely different way of living – a flexible, hands-on career without the heavy cost of a traditional college education.
By investing in innovative training, providing financial support, and most importantly, instilling pride in a new generation of workers through initiatives like TradeWear, NAPA is helping ensure these exciting career paths continue to thrive for generations to come.
Check out the new NAPA TradeWear collection and snag a free item from the collection.
Literally sailing off into the sunset. 
A photo near Times Square from 1973.
Tommy Edison watches movies for a living. He's never actually seen one.
If you're only watching movies, you might be missing out.
Tommy Edison was born blind. That didn't stop him from falling in love with movies.
If your first reaction upon reading that was to wonder how a blind person watches movies, Edison understands. It's a question he's answered a lot in his job as the Blind Film Critic on YouTube.
"I'm always asked how I can enjoy films without being able to see them," he said. "But for me, there's so much more to the experience — there's story, there's dialogue, there's music and sound. It's a lot more than what you watch on the screen."
For blind movie lovers like Edison, knowing that there are actors and action on the big screen is only a small part of experiencing cinema.
Tommy Edison, the Blind Film Critic. Image via Tommy Edison, used with permission.
"For me, the biggest part of a film is the story," he said. "Movies like 'Goodfellas' or 'Clerks' don't even need the visuals — their storytelling is so strong and the performances are so skilled. As soon as those movies started, I was right in the story."
Even if a film doesn't have amazing performances, it can make up for it with an excellent soundscape. "There was an incredible movie called 'The Grey,' starring Liam Neeson, a few years back," said Edison. "Most of the action took place outside, and the sound editors took advantage of the surround sound in the theater to make it feel like we were right there with them. I could hear the rain all around me — so much that I wanted to wipe it off my head, it felt so real."
At the moment, a lot of big-budget movies revolve around action sequences without dialogue — a challenging situation for blind moviegoers. That's when audio descriptions are helpful.
A woman listens with headphone to a movie playing on her laptop. For blind movie watchers, hearing the action is just as good as seeing it. Image via iStock.
Like closed-captioning for the hearing-impaired, audio commentary helps vision-impaired or blind people follow along with TV and movie action during scenes with limited dialogue.
According to the American Council of the Blind, three American theater chains — AMC, Cinemark, and Regal — offer audio descriptions on all of their screens. Blind or vision-impaired moviegoers can go to the theater and wear a set of headphones that will play a narration track describing the film's key visual elements like costumes, sets, and other moments only sighted people would experience. Best of all, the track only runs during pauses in lines of spoken dialogue, ensuring non-sighted moviegoers don't miss anything.
For Edison, an audio description track changed his understanding of one of the most famous movies of the '90s. "I tried watching 'The Matrix' a few times without audio descriptions. I couldn't make it through more than about 20 or 30 minutes of it," said Edison. "The descriptions changed that; they helped me understand what it was about, and how cool of a film it was."
While Edison is appreciative of technological advancements like audio descriptions, he'd rather they weren't necessary.
If he had his way, Hollywood would simply get better at telling stories, rather than showing them.
This empty green-screen set could become an entire scene in a superhero popcorn flick. For blind moviegoers like Edison, that's a big problem. Image via iStock.
"The one genre that doesn’t really work for me as a blind audience member are the superhero movies," he said, conspiratorially. "'Thor,' 'X-Men,' 'Superman' — it all sort of seems to be eye candy. They have all these incredible performers, and they all know how to act — studios need to give them something to work with! At the very least, they need to talk to each other more during fight scenes, not just grunt and roar."
Movies and TV shows are part of our shared cultural fabric — whether we're watching them for the action on the screen or listening to them for the stories they tell.
While, as Edison said, "there's nobody audio-describing our lives," anyone can appreciate the moviegoing experience of blind people on their own. So next time you settle in for a night on the couch or head to the theater for a break (and some $12 popcorn), maybe try closing your eyes and listening to the film instead. You might end up seeing it in a whole new way.
Tommy Edison was born blind. That didn't stop him from falling in love with movies.
If your first reaction upon reading that was to wonder how a blind person watches movies, Edison understands. It's a question he's answered a lot in his job as the Blind Film Critic on YouTube.
"I'm always asked how I can enjoy films without being able to see them," he said. "But for me, there's so much more to the experience — there's story, there's dialogue, there's music and sound. It's a lot more than what you watch on the screen."
For blind movie lovers like Edison, knowing that there are actors and action on the big screen is only a small part of experiencing cinema.
Tommy Edison, the Blind Film Critic. Image via Tommy Edison, used with permission.
"For me, the biggest part of a film is the story," he said. "Movies like 'Goodfellas' or 'Clerks' don't even need the visuals — their storytelling is so strong and the performances are so skilled. As soon as those movies started, I was right in the story."
Even if a film doesn't have amazing performances, it can make up for it with an excellent soundscape. "There was an incredible movie called 'The Grey,' starring Liam Neeson, a few years back," said Edison. "Most of the action took place outside, and the sound editors took advantage of the surround sound in the theater to make it feel like we were right there with them. I could hear the rain all around me — so much that I wanted to wipe it off my head, it felt so real."
At the moment, a lot of big-budget movies revolve around action sequences without dialogue — a challenging situation for blind moviegoers. That's when audio descriptions are helpful.
A woman listens with headphone to a movie playing on her laptop. For blind movie watchers, hearing the action is just as good as seeing it. Image via iStock.
Like closed-captioning for the hearing-impaired, audio commentary helps vision-impaired or blind people follow along with TV and movie action during scenes with limited dialogue.
According to the American Council of the Blind, three American theater chains — AMC, Cinemark, and Regal — offer audio descriptions on all of their screens. Blind or vision-impaired moviegoers can go to the theater and wear a set of headphones that will play a narration track describing the film's key visual elements like costumes, sets, and other moments only sighted people would experience. Best of all, the track only runs during pauses in lines of spoken dialogue, ensuring non-sighted moviegoers don't miss anything.
For Edison, an audio description track changed his understanding of one of the most famous movies of the '90s. "I tried watching 'The Matrix' a few times without audio descriptions. I couldn't make it through more than about 20 or 30 minutes of it," said Edison. "The descriptions changed that; they helped me understand what it was about, and how cool of a film it was."
While Edison is appreciative of technological advancements like audio descriptions, he'd rather they weren't necessary.
If he had his way, Hollywood would simply get better at telling stories, rather than showing them.
This empty green-screen set could become an entire scene in a superhero popcorn flick. For blind moviegoers like Edison, that's a big problem. Image via iStock.
"The one genre that doesn’t really work for me as a blind audience member are the superhero movies," he said, conspiratorially. "'Thor,' 'X-Men,' 'Superman' — it all sort of seems to be eye candy. They have all these incredible performers, and they all know how to act — studios need to give them something to work with! At the very least, they need to talk to each other more during fight scenes, not just grunt and roar."
Movies and TV shows are part of our shared cultural fabric — whether we're watching them for the action on the screen or listening to them for the stories they tell.
While, as Edison said, "there's nobody audio-describing our lives," anyone can appreciate the moviegoing experience of blind people on their own. So next time you settle in for a night on the couch or head to the theater for a break (and some $12 popcorn), maybe try closing your eyes and listening to the film instead. You might end up seeing it in a whole new way.