The average person spends over seven hours a day interacting with media and is exposed to over 5,000 marketing messages daily. Think of the last ad you saw. Was it bad for the world? Or good? And how can you tell? The founder of Beware of Images, Sergio "Topo" Toporek, says, "The only truly dangerous media is the unexamined media," and he is creating a film to help us all analyze it more critically.