'Mental health is just as important as physical health.'
If you thought President Obama meeting Prince George in his bathrobe was peak royal family cuteness, I have news for you.
Prince William, Prince Harry, and Kate Middleton, Duchess of Cambridge, pulled on bright blue headbands last week to snap a few pics.
And it, too, was pure delight.
It's like they're trying to kill us with cuteness or something.
OK, so maybe the headbands aren't George-meeting-Obama-level adorable. But they're definitely still smile-inducing, right?
William, Kate, and Harry sported the headbands to show their support for a new campaign focused on mental health.
Heads Together — an initiative launched by seven U.K.-based mental health nonprofits — is aimed at breaking down stigma on the issue and raising funds and awareness for charities moving the discussion forward. The campaign is the 2017 Virgin Money London Marathon Charity of the Year, which is pretty epic.
The royal family spoke out on the topic near and dear to their hearts in a promotional video for the campaign.
As Kate notes in the video, mental health should be a top priority.
Harry says that each one of us has a role in making progress.
And William thinks change is possible if we work as one.
The royal family chose to focus on mental illness because it's a quiet crisis that intersects with so many other causes they care about.
Nearly one-fifth of American adults — over 43 million people — was living with some form of mental illness in 2014 according to the National Institute of Mental Health. And unfortunately, many of these folks are "challenged doubly" because they not only live with the innate struggles of their illness but also face the harmful stereotypes that create a stigma around their experiences.
This stigma prevents many people from opening up and seeking help when it comes to their mental health.
Mental illness isn't an exclusive issue either, a spokesperson for William, Kate, and Harry told Us Weekly — it plays a major role in so many others:
"Through their work with young people, emergency response, homeless charities, and with veterans, Their Royal Highnesses have seen time and time again that unresolved mental health problems lie at the heart of some of our greatest social challenges."
Promoting mental health may be serious business to the royal family...
...but that doesn't mean there isn't time for some laughs, too.
Clearly, adorableness is a prerequisite to being royalty.
Watch the Heads Together campaign video below:
You can learn more about mental illness and how you can get help here.