frugal living

Anyone who can pay off their mortgage early should be applauded and probably grilled with questions about how they pulled off that minor miracle. Hannah, a content creator from Nottingham, England, made it happen partly by taking inspiration from the 1940s, both in and out of the two-bedroom home she shares with her mother. She documented her approach in an intriguing YouTube video titled "10 Frugal Living Tips from the 1940s That Still Work Today."

Hannah opens the clip with some backstory. She grew up in a one-income household, learning fiscal responsibility from her mother, and together they worked hard to pay off the mortgage on their current home in eight years.

"For as long as I can remember, we've lived in a certain way to get by," she says. "But as I've gotten older and become interested in history, I've discovered another incredible teacher: our ancestors."

Learning from the past also aligned with her love of retro aesthetics, and she's documented both on her social media channels under the name Real Vintage Dolls House.

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Making what you have last

Not all of her frugality tips will work for everyone, since no two situations are identical. For example, she doesn't have children. Still, her advice covers a wide range, from escaping a more-is-more mindset to scaling back food costs. Several points fall into the latter category, including the importance of cooking from scratch.

"In the '40s, people were forced to make rationed food go further," she says. "Nowadays, eating out and takeaways are just so expensive, so this quickly became a very occasional treat for us, not a weekly staple."

She keeps a "modest" pantry of ingredients, like potatoes, that can be stretched to make them last. In addition, she mainly drinks tap water, coffee, and tea, and grows her own fruits and vegetables in the garden.

Several tips focus on doing more around the house, such as using "useful and cheap beauty hacks" like homemade soap, working out at home instead of paying for an expensive gym membership, and cutting heating bills by staying warm with clothes and blankets. That also ties into a broader point about "secondhand living." Hannah says that "almost everything" in her house was purchased secondhand or handed down, including her refrigerator.

"Of course, buying secondhand does limit your choices, but I actually like that because it lessens my decision fatigue," she says. "And if something isn't quite right, I can use my agency and skills to repair it or amend it. And if I don't have these skills then I can learn them, often for free. In the '40s, they called this 'make do and mend.' [By maintaining old items] you're freeing yourself from the upgrade loop."

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Experiences over stuff

Elsewhere, Hannah recommends walking as much as possible to save on gas money and maintaining a "capsule clothing plan," in which you carefully curate a small closet of versatile items with a long shelf life. Finally, she stresses the importance of experiences over things: "If there's one thing that the 1940s has taught me, it's the simple ways that people spent their time to still find enjoyment and pleasure. Picnics, walks, a cup of tea at a cafe: all experience-driven, rather than wallet-driven."

Hannah spoke about her home (and her love of the 1940s) with The Daily Mail in 2021:

"The house is kind of like an ode to my grandpa, who was born in 1936. He was a significant part of my life and really got me interested in the 40s era as a kid—I was enamored by his droplets of wisdom. My nan's taste in vintage and eccentric fashion has also inspired me to dress quirky."

Given the financial hardships they endured, people from the Greatest Generation and Silent Generation may have valuable frugality advice to offer. People on Reddit recently shared tips they learned firsthand from older family members, ranging from hang-drying clothes to driving in ways that reduce wear and tear on their cars.

"My grandma rinsed and reused foil until it crumbled," one user wrote. "I rolled my eyes then, now I catch myself doing it. Funny how those 'silly' habits end up smart."

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