'We're not living, we are surviving': Inflation is making people rethink consumer culture
"We are finding new ways to define success and we are building communities."

"How are people affording life right now?"
Inflation has strained countless American households, forcing many to ask each other the big question: “How are people affording life right now?” A TikTokker named Loc_Rants responded by reframing the current moment into something more hopeful.
They believe we can get through challenging times by turning away from consumerism and focusing on what matters.
Loc_Rants describes themself as a “non-binary Christian Commie” and regularly creates videos on how economic life for the Average American has changed over the years.
The video begins with TikTokker Blaire Allison asking how people can afford to live right now, to which Loc responded, “We can't afford life, so we've just stopped buying things, which is delightful because companies don't know what to do about that,” Loc said in a video that’s been seen over 1.3 million times.
She then noted that older generations had credit cards with much lower interest rates so it was a little easier to get by during tough times. She’s right in saying that interest rates on credit cards were lower in the past, but her 2 to 3% quote is much lower than history would indicate.
@loc_rants Visit TikTok to discover videos!
However, she’s spot on when she says that credit card interest rates are too high these days. The latest data from Bankrate shows that the average retail credit card interest rate is at a record high of 28.93%. “We're not going to put things on our 24% interest rate credit; we're not gonna do it,” Loc said in their post.
Even though the topic of Loc’s post seems bleak, it comes with a silver lining. The current economic environment allows people to rethink their relationship with American consumer culture and find value in things that matter, such as family and community.
“So we're not we're not living, we are surviving and we are finding new ways to define success and we are building communities,” Loc says. “We're staying home and we're going to our local libraries and we are just hand making things and it's gonna be what it's gonna be.”
Like many people, Loc’s Christmas gift to her family this year is her presence and that should be more than enough. “This year, my Christmas present to my family is the plane ticket to get there,” they said.
The post resonated with many in the comments who are making significant changes to their spending habits due to inflation. "We're quiet quitting consumerism," Smcsparrow wrote. "Previously buying brand new stuff, but right now just rather spend it on thrift stores to at least have stuff," Monique added.
"I’m thrifting most things and avoiding retail stores like the plague," MsSunshine58 wrote.
Even though inflation has posed a significant challenge to millions of Americans, Loc’s video provides a realistic ray of hope. Many of us may be in survival mode, and even though it isn’t optimal, it offers the opportunity to find joy in handmade and personal experiences and to realize that success and happiness come in many different packages.
- People are helping a dad explain his 'cheap' grocery purchases to his 11-year-old daughter ›
- Picky penguins at Japanese aquarium are refusing to eat 'cheap fish' after budget cuts ›
- 16 jokes about inflation and rising prices | Scoop Upworthy ›
- Guy's "buy again" option for Walmart exposes high inflation - Upworthy ›
- Frugal people say they're better off now after inflation made them stop buying these 20 foods - Upworthy ›



A Generation Jones teenager poses in her room.Image via Wikmedia Commons
An office kitchen.via
An angry man eating spaghetti.via 



An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
- YouTube youtube.com
Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.