No reward comes without risk - or in the case of Vilnius - risqué. The capitol city of Lithuania has a population of 570,000 and regularly makes lists as an underrated and inexpensive European destination. Lonely Planet called it a "hidden gem" of Europe. In 2016, it was rated the third cheapest destination for a bachelor party in Europe by FairFX. And you've probably never heard of it. In August of 2018, the city started running racy ads to increase tourism, calling it the "G-spot of Europe." The ad features a woman grabbing a map of Europe, clutching the spot where Vilnius is located. "Nobody knows where it is, but when you find it – it's amazing," reads the caption.

VILNIUS - THE G-SPOT OF EUROPE youtu.be

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