In 1989, a large earthquake destroyed part of a San Francisco freeway that ran by the ocean.

The local community, however, managed to find a silver lining in the rubble — all thanks to a seemingly unassuming development: a farmers market.

Just a few years after the quake, they took what had once been a roadway in front of the historic Ferry Building and turned it into the Ferry Plaza Farmers Market.

Keep Reading
More
True
Kroger

Imagine you've been invited to a dinner party in the near future.

The place is a small home along the New England coastline. Not too many years have passed since today, but the world is noticeably different. The Earth is warmer. Sea levels have risen. Ecosystems have changed and society — and the way society feeds itself — has changed with them.

"Flooded" is a project by artist Allie Wist, with photographer Heami Lee, food stylist C.C. Buckley, and prop stylist Rebecca Bartoshesy. As part of the collection, the team combined predictions, scientific research, and art to create a near-future dinner.

Keep Reading
Heroes

I wouldn’t claim to be an environmental whiz kid, but I do the best I can.

I truly believe that even the smallest effort can make a huge difference. I read the numbers on the bottom of my plastic containers to make sure they can be recycled. I use empty bottles of wine to help water my plants — that’s really a win-win because I no longer have to remember to water them! But, I fall short in a few areas. I rarely finish a plate of food and have been guilty of tossing everything in my fridge in search of the one item that’s causing a funk.

Then I learned about food waste. And it’s no joke.

Food is the single largest contributor to landfills, and 40% of food in the U.S. is never eaten. That's a whole lot! But food waste isn't just about what winds up in our trash cans. Producing all of that wasted food uses over 20% of the U.S. supply of freshwater — that's more water than is used by California, Texas, and Ohio combined — and creates as much greenhouse gas emissions as 33 million passenger cars.

Keep Reading
Family
True
Ad Council - Save The Food