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The reason Japanese fans clean up after World Cup matches boils down to one word—'atarimae'

Imagine if the whole world adopted this concept.

japanese soccer fans world cup stadium cleaning
Photo by Jaleel Akbash on Unsplash

Japanese soccer fans explain why they clean the stadium after a match.

Japanese fans at the World Cup tournament have been receiving praise for their admirable habit of cleaning up the stadium after their team's matches. It's commonplace to see Japanese fans, blue garbage sacks in hand, hanging back after the game to pick up the trash everyone has left behind in the stadium.

It's not the first time Japanese cleanliness has made headlines. Some schools in Japan don't even hire janitorial staff, as the students clean their schools themselves. Other than in specific educational programs such as Montessori (where practical skills and habits like cleaning and organizing the environment are incorporated into the pedagogy), that idea is practically unheard of in the U.S. But watching the Japanese fans picking up after a game, the automatic assumption that someone else is going to clean up after us feels like a mistake.

So what is it that compels Japanese fans to clean the stadium at the World Cup, despite the fact that there are people hired to do it already?

It generally comes down to one word: "atarimae."


Atarimae isn't easy to directly translate into English, but it basically means "natural" or "obvious" or "the norm." Japanese fans may be getting a lot of attention for their cleaning habits, but they're not trying to make some grand statement or gesture—for them, it's simply a matter of course that one would clean up mess wherever they are.

Al Jazeera's Sandra Gathmann interviewed several Japanese fans after their team's 2-1 victory over Germany to ask them about their stadium clean-ups. It was explained that the idea of cleaning and tidying up is ingrained as a part of Japanese culture from a young age and that it's atarimae—obvious, natural, the norm—to leave a place cleaner than they found it.

Watch:

@aljazeeraontiktok

Why do Japanese football fans clean up after a match? @Sandra Gathmann asks the fans #QatarWorldCup2022 #FIFA #WorldCup #Qatar #Football #Qatar2022 #WorldCup2022 #Japan #cleaning #fans

Imagine if everyone thought of cleaning up as atarimae. Wouldn't that be something?

Having lived in Japan myself, I can attest to how clean Japanese cities there are—despite being densely packed with people—due to this concept. The contrast between an average Japanese city and an average American city in terms of cleanliness is quite remarkable.

But being an American raising kids in the U.S., I can also attest to the fact that it's much easier to ingrain those automatic cleaning habits into kids when the entire society is living this concept. Parents in the U.S. are in an uphill battle trying to train kids to take responsibility for cleaning up in a someone-else-will-do-it society, and it would take a major cultural shift to make automatic cleaning a matter of course for Americans. I would certainly love to see it, though.

In Qatar, the Japanese are showing what's possible when a habit is culturally embraced and are setting a wonderful example the whole world can follow. Perhaps before the World Cup is finished we'll see people from all nations taking trash bags into the stadium and running with the idea that cleaning up after an event without being asked is simply … atarimae.

All images provided by Prudential Emerging Visionaries

Collins after being selected by Prudential Emerging Visionaries

True

A changemaker is anyone who takes creative action to solve an ongoing problem—be it in one’s own community or throughout the world.

And when it comes to creating positive change, enthusiasm and a fresh perspective can hold just as much power as years of experience. That’s why, every year, Prudential Emerging Visionaries celebrates young people for their innovative solutions to financial and societal challenges in their communities.

This national program awards 25 young leaders (ages 14-18) up to $15,000 to devote to their passion projects. Additionally, winners receive a trip to Prudential’s headquarters in Newark, New Jersey, where they receive coaching, skills development, and networking opportunities with mentors to help take their innovative solutions to the next level.

For 18-year-old Sydnie Collins, one of the 2023 winners, this meant being able to take her podcast, “Perfect Timing,” to the next level.

Since 2020, the Maryland-based teen has provided a safe platform that promotes youth positivity by giving young people the space to celebrate their achievements and combat mental health stigmas. The idea came during the height of Covid-19, when Collins recalled social media “becoming a dark space flooded with news,” which greatly affected her own anxiety and depression.

Knowing that she couldn’t be the only one feeling this way, “Perfect Timing” seemed like a valuable way to give back to her community. Over the course of 109 episodes, Collins has interviewed a wide range of guests—from other young influencers to celebrities, from innovators to nonprofit leaders—all to remind Gen Z that “their dreams are tangible.”

That mission statement has since evolved beyond creating inspiring content and has expanded to hosting events and speaking publicly at summits and workshops. One of Collins’ favorite moments so far has been raising $7,000 to take 200 underserved girls to see “The Little Mermaid” on its opening weekend, to “let them know they are enough” and that there’s an “older sister” in their corner.

Of course, as with most new projects, funding for “Perfect Timing” has come entirely out of Collins’ pocket. Thankfully, the funding she earned from being selected as a Prudential Emerging Visionary is going toward upgraded recording equipment, the support of expert producers, and skill-building classes to help her become a better host and public speaker. She’ll even be able to lease an office space that allows for a live audience.

Plus, after meeting with the 24 other Prudential Emerging Visionaries and her Prudential employee coach, who is helping her develop specific action steps to connect with her target audience, Collins has more confidence in a “grander path” for her work.

“I learned that my network could extend to multiple spaces beyond my realm of podcasting and journalism when industry leaders are willing to share their expertise, time, and financial support,” she told Upworthy. “It only takes one person to change, and two people to expand that change.”

Prudential Emerging Visionaries is currently seeking applicants for 2024. Winners may receive up to $15,000 in awards and an all-expenses-paid trip to Prudential’s headquarters with a parent or guardian, as well as ongoing coaching and skills development to grow their projects.

If you or someone you know between the ages of 14 -18 not only displays a bold vision for the future but is taking action to bring that vision to life, click here to learn more. Applications are due by Nov. 2, 2023.
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