Over the weekend, Jeff Bezos—founder of Amazon and literally the richest man on Earth—announced on Instagram that he's launching the Bezos Earth Fund to fight climate change. More significantly, he's donating $10 billion to it as a start, stating, "This global initiative will fund scientists, activists, NGOs — any effort that offers a real possibility to help preserve and protect the natural world."
Environmental catastrophes like the recent Australian bushfires and ecological travesties like plastic-filled whale stomachs serve as stark reminders of our precarious relationship with our planet. While many of us call for greater sustainability in all areas of life, we don't really know what that looks like—which is why we should listen to those who do.
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If you spend much time on social media, it may seem like the world is plagued by seemingly intractable divides. But deep down, most of us really want the same thing—a healthy planet where people get along, have enough, and work together to build a better world. Even if we disagree on how to get there, we all want to believe that a peaceful, prosperous future is possible.
Since 2015, the outdoor gear giant REI has gone the opposite direction of most retailers on Black Friday. Instead of slashing prices and advertising sales on the biggest shopping day of the year, REI has closed its doors, shuttered its online sales, and encouraged would-be shoppers to go outside instead. Employees are still paid as if it were a work day.
For the past four years, the #OptOutside campaign has taken people from crowds and consumerism to the simple joys of nature. But this year, they're taking the idea one step further. Through more than 100 organized clean-up events, REI is asking people to "Opt to Act" for the environment.
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