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In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.
Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.
James Roh
Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.
Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.
James Roh
Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.
There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.
To learn more about the partnership and fragrances, visit Pura x Dutjahn.
Gen X (left) Gen Z (Right)
There's something to be said about the now well documented sibling dynamic between Millennials and Gen Z. But before that bond existed, many Millennials grew up with Gen X siblings, learning early on not to disturb the sleeping bear.
Unfortunately, some folks in the younger generation, i.e Gen Z, didn't get this memo. One brave...or naive Gen Zer decided to declare that Gen X is "the worst generation" seemingly unprompted.
Young Padawan, Gen X minds their business grumbling through life unless someone summons them. We don't summon them.
Yoda is not happy about this. media2.giphy.com
In a stitched video, millennial Laura High gave a succinct cliff's notes version of why it's best to not speak negative thoughts on Gen X aloud.
"I love Gen X. We all love Gen X...we all love Gen X," she said before bringing the camera close enough to whisper.
"Ok here's the thing, you do not seem to understand who Gen X is, okay? Gen X is Boomers if they knew how to turn a document into a PDF, okay. They do not Karen out. They get quiet and they get revenge," she warned.
The millennial then shared the secret kept by her generation: "we do not summon the latchkey kids unless it's our literal only last resort." She advised the unknowing Gen Zer to go to the edge of the woods to leave offerings to appease any Gen Xers that would likely be offended by the video. Commenters agreed with her sentiment.
"There is a reason millennials leave Gen X alone, and they learned it the hard way. My fellow Gen Z’s will learn soon… very soon," one commenter said..
"Elder Gen Z raised by two Gen X parents. I do NOT back the younger half of Gen Z on this. I’m running into the woods on their behalf and leaving Ferris Bueller for my dad and a DQ blizzard for my mom," another echoed.
"Last thing she will hear from the woods, Red Rover Red Rover, we call Karen Hashtag over," said a third.
If you've never played Red Rover with Gen Xers, just know you were lucky to have your head still attached to your shoulders after the game was over. There were no tears allowed and no telling your parents, they were gone anyway. In shot: Gne Xers are ruthless, and it's best not to cross them. Seriously.
Thankfully, Gen Xers are also open to peace offerings. Here are a few of their suggestions:
"I will accept ding dongs (in original foil) and a VHS of “the last star fighter” I will also except a mix tape if it include at mix of metal, new wave, and Yaz,"
"We will also accept any of the original Star Wars trilogy, Star Trek 2, Raiders, or Die Hard…though John Hughes films will likely will be the safest choice."
Moral of the story: tread lightly Gen Z. Tread very lightly. If you hear someone clinking together empty glass Coke bottles outside your door, do not come out and play. It's a trap.
If looks could kill…media3.giphy.com
This article originally appeared last year.
A woman skillfully stops an argument.
Has getting into a heated argument with your significant other, a coworker, or a child ever solved anything? Probably not. Heated arguments often lead people down the dark path of personal attacks, animosity, and getting so riled up that they stop making sense altogether. However, conflict is a natural and healthy part of our daily lives, so it can be very productive when we know how to have productive disagreements.
"If no one ever argues, you’re not likely to give up on old ways of doing things, let alone try new ones. Disagreement is the antidote to groupthink,” organizational psychologist Adam Grant said, according to Psychology Today. “We’re at our most imaginative when we’re out of sync." So the big question is, how do we prevent heated arguments from happening and steer them to more productive territory instead?
A group of researchers at the University of Wisconsin found that it’s essential for people to create a safe environment to have a discussion, and the key to doing so is to ask open-ended questions that lead to points of agreement. Specifically, the researchers say to use “I” statements, such as “I feel frustrated” or “I feel concerned” when expressing yourself during the disagreement. But the best phrase is one that clearly directs the discussion toward agreement.
The best way to stop an argument is with the phrase: “I’d actually like to focus on all the things we agree on.”
Coworkers come to an agreement.via Canva/Photos
There are 3 big reasons why the phrase is so effective at stopping arguments from happening. First, the phrase immediately changes the mindset of both people from the areas where they disagree to one of agreement. We are no longer arguing about why we like or don’t like pineapple on pizza. Instead, we’re not focusing on the toppings we enjoy, such as pepperoni or black olives. The person we disagree with is no longer an enemy but a collaborator.
Another big reason “I’d actually like to focus on all the things we agree on” is such an effective phrase because it extinguishes the other person’s anger. When we search for a way to agree, we suddenly become an unappealing target for the other person’s rage.
Finally, this phase makes you the good guy in the disagreement because you are looking for a positive solution. You’ve just taken a right turn onto the high road and have become the rational party in the conversation. This tactic is especially effective when a third party, such as a boss or sibling, is involved in the disagreement and wants to see who is acting in good faith. This will encourage the person you’re having a dispute with to be more cooperative to save face.
Coworkers come to an agreement.via Canva/Photos
The key is to be genuine about looking for agreement and have a sincere tone when stating your approach. Once the potential fight has been quelled, you can work together to reach the best possible agreement.
Learning how to prevent heated arguments can strengthen the relationship with the person you disagree with. Resolving a conflict together makes their relationship stronger and more enduring. So, a conflict can be a gift that you can use to skillfully bring yourself closer to someone. The key is to focus on the areas of agreement and to be sincere so you can resolve the issue together without leaving any lingering resentment.
This article originally appeared in January.
