Perla's peanut recipe helped support her family. Now her story is helping others.

Perla Almaden never forgot her grandmother's peanuts.

As a child growing up in Mindanao, Philippines, she couldn't wait for her grandmother's visits and the delicious home-roasted peanuts she would bring along with her. One day, noticing Perla's love for the nuts, her grandmother decided to teach Perla her secret recipe to roast crispy peanuts without grease. Perla forever held the memory close to her heart.


Image via Jellaluna/Flickr.

Decades later in 1987, when she was a young woman, Perla married a worker from the biggest industrial company in Iligan City, the National Steel Corporation. Together they had three children, and Perla's life revolved around taking care of her family and her home.

But around 2000, everything changed.

The National Steel Corporation was shut down, devastating the local economy. The sudden loss drove the city into chaos with conflict erupting and thousands without work, including Perla's husband.

As he looked for full-time employment, Perla began taking cooking jobs to make ends meet. And in the meantime, she made home-roasted peanuts from her grandmother's recipe as an inexpensive way to feed her family.

Word of Perla's amazing peanuts spread. Neighbors who tasted them began encouraging her to sell them, and before she knew it, Perla had begun her own business, selling the special greaseless roasted peanuts that she had loved so much as a child.

Images from the Global Fund for Women, used with permission.

And with that, Perla became an entrepreneur.

As she sold her peanuts locally, she caught the attention of Unlad Kabayan Migrant Services Foundation, an organization that works to empower Filipino migrant entrepreneurs. They believed in Perla and her product and gave her the skills training she needed to effectively run and manage a business. They also gave her a loan to help the business grow.

Armed with the loan and new skills, she formally launched Fem-Fem Delicious Crispy Peanuts in 2003, and the company quickly became successful, earning placement on store shelves and in malls in city after city.

Ultimately, the income from Perla's successful business helped her send all three of her children to college.

But that's not all. Her work also empowered her during a dark period in her life: living through domestic violence.

Perla spoke openly to the Global Fund for Women about the experience and the role financial independence played in her survival:

"For me, if a woman is without economic empowerment, it is very difficult for women without any income. ... I experienced [domestic] violence ... [and] my husband had another girl. This really didn’t affect me because I have work and I can send my children [to school] without my husband. Then I realized if women [are] without work or [if they are] not empowered, it is really difficult for women."

Today, 13 years after launching her company, Perla understands the power of her story to help other women.

Her husband now runs the day-to-day operations of the business while she works with Unlad offering financial guidance to other female entrepreneurs, sharing her skills and her story. Her reasoning for that work is simple:

"If a woman have income, she can support her family and herself. It is very important that the woman has income for herself. ... And she can also help other women. For me, I can really help other women through my skills and my experiences. I really enjoy helping other women because I can relate my experience to them. Actual experience is important … because I experienced it not only in theory but personally."

Those experiences became especially valuable in 2012 and 2013 when major typhoons rocked the tiny islands of the Philippines. Perla volunteered to help those displaced by the natural disaster and took particular interest in the female coconut farmers who had lost their livelihoods due to the destruction of the coconut trees. She worked with those women to help them develop the financial management and entrepreneurial skills necessary to get them back on their feet and earn a living.

Perla said that it was in those moments of helping her fellow women that she felt most like a strong woman herself. Her strength comes not from her own success, but in her ability to make others be successful, too.

All around the world, women and girls are regularly denied opportunities to control their own financial stability, security, and well-being.

Injustices like unequal access to education, the inability to open bank accounts and apply for jobs, and unequal pay are just a few of the barriers that hold women back.

But stories like Perla's — of women using the skills and resources they have to take charge of their economic well-being — are a reminder of what can happen when an investment is made in women and their work. Not only can her life be changed, but so can the lives of countless others.

Her story proves that for women, entrepreneurship — like her grandmother's peanut recipe — is the gift that just keeps on giving.

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Judy Vaughan has spent most of her life helping other women, first as the director of House of Ruth, a safe haven for homeless families in East Los Angeles, and later as the Project Coordinator for Women for Guatemala, a solidarity organization committed to raising awareness about human rights abuses.

But in 1996, she decided to take things a step further. A house became available in the mid-Wilshire area of Los Angeles and she was offered the opportunity to use it to help other women and children. So, in partnership with a group of 13 people who she knew from her years of activism, she decided to make it a transitional residence program for homeless women and their children. They called the program Alexandria House.

"I had learned from House of Ruth that families who are homeless are often isolated from the surrounding community," Judy says. "So we decided that as part of our mission, we would also be a neighborhood center and offer a number of resources and programs, including an after-school program and ESL classes."

She also decided that, unlike many other shelters in Los Angeles, she would accept mothers with their teenage boys.

"There are very few in Los Angeles [that do] due to what are considered liability issues," Judy explains. "Given the fact that there are (conservatively) 56,000 homeless people and only about 11,000 shelter beds on any one night, agencies can be selective on who they take."

Their Board of Directors had already determined that they should take families that would have difficulties finding a place. Some of these challenges include families with more than two children, immigrant families without legal documents, moms who are pregnant with other small children, families with a member who has a disability [and] families with service dogs.

"Being separated from your son or sons, especially in the early teen years, just adds to the stress that moms who are unhoused are already experiencing," Judy says.

"We were determined to offer women with teenage boys another choice."

Courtesy of Judy Vaughan

Alexandria House also doesn't kick boys out when they turn 18. For example, Judy says they currently have a mom with two daughters (21 and 2) and a son who just turned 18. The family had struggled to find a shelter that would take them all together, and once they found Alexandria House, they worried the boy would be kicked out on his 18th birthday. But, says Judy, "we were not going to ask him to leave because of his age."

Homelessness is a big issue in Los Angeles. "[It] is considered the homeless capital of the United States," Judy says. "The numbers have not changed significantly since 1984 when I was working at the House of Ruth." The COVID-19 pandemic has only compounded the problem. According to Los Angeles Homeless Services Authority (LAHSA), over 66,000 people in the greater Los Angeles area were experiencing homelessness in 2020, representing a rise of 12.7% compared with the year before.

Each woman who comes to Alexandria House has her own unique story, but some common reasons for ending up homeless include fleeing from a domestic violence or human trafficking situation, aging out of foster care and having no place to go, being priced out of an apartment, losing a job, or experiencing a family emergency with no 'cushion' to pay the rent.

"Homelessness is not a definition; it is a situation that a person finds themselves in, and in fact, it can happen to almost anyone. There are many practices and policies that make it almost impossible to break out of poverty and move out of homelessness."

And that's why Alexandria House exists: to help them move out of it. How long that takes depends on the woman, but according to Judy, families stay an average of 10 months. During that time, the women meet with support staff to identify needs and goals and put a plan of action in place.

A number of services are provided, including free childcare, programs and mentoring for school-age children, free mental health counseling, financial literacy classes and a savings program. They have also started Step Up Sisterhood LA, an entrepreneurial program to support women's dreams of starting their own businesses. "We serve as a support system for as long as a family would like," Judy says, even after they have moved on.

And so far, the program is a resounding success.

92 percent of the 200 families who stayed at Alexandria House have found financial stability and permanent housing — not becoming homeless again.

Since founding Alexandria House 25 years ago, Judy has never lost sight of her mission to join with others and create a vision of a more just society and community. That is why she is one of Tory Burch's Empowered Women this year — and the donation she receives as a nominee will go to Alexandria House and will help grow the new Start-up Sisterhood LA program.

"Alexandria House is such an important part of my life," says Judy. "It has been amazing to watch the children grow up and the moms recreate their lives for themselves and for their families. I have witnessed resiliency, courage, and heroic acts of generosity."

The battle between millennials and older generations isn't exactly a generational war—it's more a case of mistaken generational identity. A decade ago, whining about millennials being young adults unprepared to make their way in the world at least made sense mathematically. But when people bag on millennials now they end up looking rather foolish.

A marketing researcher with a doctorate in social psychology wrote an op-ed for the Chicago Tribune titled "Post-pandemic, some millennials finally decide to start #adulting." And when the Tribune shared it to Twitter, their since-deleted tweet read, "Writer Jennifer Rosner predicts COVID-10 lockdowns will force easy-breezy millennials to grow up."

Hoo boy.

Interestingly, the writer of the op-ed is a millennial herself, but she repeats generalizations about her entire generation that seem like they mainly apply to her own social circle. Read it yourself to decide, but regardless, the tweet of the op-ed itself set off a firestorm of responses from millennials who are tired of being painted as irresponsible young people who don't know how to "adult" instead of what they actually are.

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2020 was difficult (to say the least). The year was full of life changes, losses, and lessons as we learned to navigate the "new normal." You may have questions about what the changes and challenges of 2020 mean for your taxes. That's where TurboTax Live comes in, making it easy to connect with real tax experts to help with your taxes – or even do them for you, start to finish.

Not only has TurboTax Live helped millions of people get their taxes done right, but this year they've also celebrated people who uplifted their communities during a difficult time by surprising them with "little lifts" to help out even more.

Here are a few of their stories:


Julz, hairdresser and salon owner

"As a hairdresser and salon owner, 2020 was extremely challenging," says Julz. "Being a hairdresser has historically been a recession-proof industry, but we've never faced global shut down due to health risk, or pandemic, not in my lifetime. And for the first time, hairdressers didn't have job security."

Julz had to shut down her salon and go on unemployment benefits for the first time. She also had to figure out how she was going to support herself, her staff and her business during this difficult time. But many other beauty industry professionals didn't have access to the resources they needed, so Julz decided to help.

"My business partner and I began teaching basic financial literacy to other beauty industry professionals," she says. "Transitioning our business from behind the chair to an online academy was a challenge we tackled head-on so that we could move hairdressers into this new space of education, and create a more accessible curriculum to better serve our industry.

Julz connected with a TurboTax Live expert who helped her understand how unemployment affected her taxes and gave her guidance on filing quarterly estimated taxes for her small business. "I was terrified to sit at a computer and tackle this mess of receipts," Julz says, so "it was great to have some virtual handholding to walk me through each question."

In addition to giving Julz the personalized tax advice she needed, TurboTax Live surprised her with a "little lift" that empowered her to help even more beauty professionals. "When my tax expert Diana surprised me with a little lift, I was moved to tears," says Julz. "With that little lift, I was able to establish a scholarship fund to help get other hairdressers the education they deserve."


Alana, new mom

Alana welcomed her first child in 2020. "I think my biggest challenge was figuring out how to be a mom, with no guidance," she says. "My original plan was to have my mom by my side, teaching me the ropes, but because of COVID, she wasn't able to come out here."

She was also without a job for most of 2020 and struggled to find something new.

So, Alana took it as a sign: she decided to launch her own business so she could support her new baby, and that's exactly what she did. She started a feel-good company that specializes in creating affirmation card decks — and she's currently in the process of starting a second, video-editing business.

TurboTax Live answered Alana's questions about her taxes and gave her some much-needed advice as she prepared to launch her businesses. Thanks to their "little lift," they provided her with a little emotional support too.

"I got my mom a plane ticket to finally [have her] meet [my daughter] for her first birthday," Alana says. "I was also able to get a new computer," which helped her invest in her new business and work on her video editing skills. "It's helped my family and me so much," she says.


Michael, science teacher

When schools shut down across the country last year, Michael had to learn how to adapt to a virtual classroom.

"As a teacher, I had to completely revamp everything," he says, so that he could keep his students engaged while teaching online. "At the beginning, it was a nightmare because I had no idea. I had to go from A-Z within a couple of weeks."

Michael's TurboTax Live expert answered his questions about how working from home affected his taxes and helped him uncover surprising tax deductions. To top it all off, his expert surprised him with brand new science equipment and supplies, which allowed him to create an entire line of classes on YouTube, TikTok, Instagram, and Facebook. "Now I can truly potentially reach millions of children with my lessons," he says. "I would never have taken that leap if not for the little lift from TurboTax Live."



Ricky, motivational youth speaker

As a motivational speaker, Ricky was used to doing his job in person, but, he says, "when COVID-19 hit, it altered my ability to travel and visit schools in person [because] schools moved to fully virtual or hybrid models."

He knew he had to pivot — so he began offering small virtual group workshops for student leadership groups at middle and high schools.

"This allowed me to work with student leaders to plan how they would continue making a positive impact on their school community," he says. He wasn't sure how being remote would affect his taxes, but TurboTax Live Self-Employed gave him the advice and answers that he needed to keep more money in his pocket at tax time — and the little lift he received from them has helped him serve even more students.

"[It] has been a major blessing," he says "There will be multiple schools and student groups from across the country that I can hold leadership workshops with to empower them with the tools to be inspirational leaders in their school, community, and world."

Plus, he says, it was great knowing he had an expert to help him figure out how being remote affected his taxes. "I felt confident and assured in the process of filing my taxes knowing I had an expert working with me, says Ricky. "There were things my expert knew that I would not have considered when filing on my own."

Filing your taxes doesn't have to be intimidating, especially after a year like 2020. TurboTax Live experts can give you the "little lift" you need to get your taxes done. File with the help of an expert or let an expert file for you! Go to TurboTax Live to get started.