People are helping a dad explain his 'cheap' grocery purchases to his 11-year-old daughter
There's nothing wrong with buying generic products instead of brand names.

A dad with $5 in his wallet
Even though parents may try to shield their children from tough topics such as economics and social status, they develop their own sense of them as they age. Studies show that children as young as 5 know the difference between being poor, middle-class or wealthy.
By age 11, children are fully conscious of brands and see them as the “dominant feature in their product categorization compared with other perceptual attributes.”
A father was recently embarrassed by his 11-year-old daughter at the supermarket when she called him out for buying generic products instead of brand names. He shared the story on Reddit’s Mildly Infuriating forum, where many commenters shared advice on teaching preteens about household economics.
The post is probably relatable to a lot of parents who’ve had to tighten their budgets given the steep rise in prices over the past few years. When prices go up and your wages stay the same, providing for your family becomes even more difficult.
“Been food shopping with my kid for years. She's 11 now and has developed an opinion on everything. She questioned me on why I buy Pricerite (generic) brand items over brand name. I explained when you only have $100, you can't use it all up buying brand name foods, it goes further if you buy items at a good price,” the father explained in his post.
Even though the daughter seemed to understand her dad's point, she made fun of him to the cashier while they were checking out.
“Five minutes later, when checking out, the cashier greets us, ‘How are you doing today?’ my daughter replies, ‘It could be better. We can't eat brand-name food 'cause my dad is cheap... cheap like a bird.’ And flocks her arms and goes cheap cheap cheap cheap,” the embarrassed father shared.
A group of commenters stepped in to help the exasperated father teach his daughter how to make sound economic decisions while giving her a lesson in manners.
“Next time shopping, have her bring a calculator and put in the name brand prices for each item. Then when she gets to $100, say if we bought the name brand, this is all we would be getting, since we aren't, I can get more food,” SnooWords4839 wrote. “Hang in there, kids sometimes need visual aids while learning.”
Another commenter thought it would be a good idea for the child to learn generic and name-brand products are often quite alike. Maybe that way, she’d understand that her dad isn’t just frugal but smart.
“Do a blind taste test sometime between generic and brand name,” Tubagoat suggested. “And ask her why someone would pay more for something that tastes exactly the same. Then when she thinks she's getting wise to your ways, blindfold her and have her taste two of the same store brand samples.”
Another person suggested a real-world way to teach a child about spending is by comparing cereal that comes in a bag versus the type that comes in a box.
“I once gave my kids $5 each to buy their favorite cereal (this, of course, was when name brand cereal was about $3 a box) they were happy to have their favorite name brand but quickly realized it didn’t last as long as the bag cereal mom buys,” ColorMeSlowly wrote. “They were disappointed and never asked for their name-brand cereal again.”
Another commenter believed the real lesson the daughter should take from the exchange is about respect.
“This is not about money, this is your child being absurdly disrespectful to you,” Luxxielisbon wrote. “Even if you were cheap and not budget conscious, that’s still your decision (assuming of course children are not being neglected). I would never presume to tell my parents what to do with their money. When she earns her own, she can decide how to spend it.”
Making it through hard times is an exercise in resourcefulness but also one in character. It teaches us to be resilient, adaptive, gracious and, most importantly, humble. For parents, hard times can also be a way to impart those tough lessons to our children so they can navigate the tough times in their lives with grit and grace.
12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.