Heads up! That call from a panicky relative may be a scammer voice clone.
The FTC is warning people to look out for the latest scam trend.

A man makes a phone call from prison.
One of the oldest frauds in the book is the “your loved one is in trouble” scam. Scammers call posing as a grandchild or loved one in distress who claims they’ve been kidnapped or are in jail. The scammer may also impersonate a nurse, police officer, lawyer or other authority figure representing the loved one.
The scammer claims that the loved one needs money wired to the fraudster immediately to bring them to safety.
The scam is effective because the victim is under pressure to get them money quickly, so they don’t have time to consider the fact that it may be a scam. All the while, they imagine the torment the loved one is going through. The urgency of the scam makes it much more likely that the victim will hand over the money.
The FTC is warning people that scammers have given this scam a new technological twist by faking the voice of the loved one by using voice cloning powered by artificial intelligence.
“Artificial intelligence is no longer a far-fetched idea out of a sci-fi movie,” the FTCs warning reads. “We're living with it, here and now. A scammer could use AI to clone the voice of your loved one. All he needs is a short audio clip of your family member's voice—which he could get from content posted online—and a voice-cloning program. When the scammer calls you, he’ll sound just like your loved one.”
All fraudsters need to clone someone’s voice realistically is a 30-second clip of audio that they can easily rip from Facebook, TikTok, podcasts, commercials or Instagram. The voice-generating software synthesizes what makes a person's voice sound unique and then finds similar voices by searching vast databases. This allows them to replicate someone’s voice in real-time to create a phone call that sounds authentic.
It’s terribly difficult to detect the scam because voice-cloning software has become increasingly accurate. As AI technology improves, avoiding being fooled by the scam will become harder.
A scammer finds his next victim.
via Pexels
"It's terrifying," Hany Farid, a professor of digital forensics at University of California, Berkeley, told The Washington Post. "It's sort of the perfect storm ... [with] all the ingredients you need to create chaos."
FTC officials say that in 2022 Americans lost $8.8 billion to fraud, with imposter scams being the most common, and there’s usually no way to get the money back. Scammers usually demand payment through cryptocurrency, money wires, or gift cards, so tracing it is impossible.
The FTC wants people to think twice if they receive a phone call from a loved one in distress or someone claiming to be their representative, especially if they ask for money.
“Don’t trust the voice,” the FTC warning reads. “Call the person who supposedly contacted you and verify the story. Use a phone number you know is theirs. If you can’t reach your loved one, try to get in touch with them through another family member or their friends.”
If you are targeted by one of these voice clone scams, report it to the FTC immediately. You could prevent the next person from being scammed.
12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.