Heroes

Other musicians scoffed at the web. David Bowie started his own Internet service provider.

Some musicians (cough Metallica cough) saw the Internet as a Wild West threatening their ability to control fans' access to their music. David Bowie saw things differently.

Other musicians scoffed at the web. David Bowie started his own Internet service provider.

In 1998, only 42% of American households had Internet access. Compared to the 74% of households with Internet access today, that's a pretty huge difference.

After releasing his 1996 song "Telling Lies" as a web-only single and selling 300,000 copies (a huge number in any era), David Bowie decided the Internet provided a unique opportunity to interact with fans in a new way.


The only issue was getting more people online. And the best way to do that if you can't wait for the rest of the world to catch up? Start your own Internet service provider.

So, that's what David Bowie did.

Image by Ralph Gatti/Getty Images.

On Sept. 1, 1998, David Bowie launched BowieNet, "the world's first artist-created Internet service provider."

For $19.95 a month, users could access the Internet and many fancy Bowie-themed perks, including an @davidbowie.com email address, 5 MB of personal webspace, unreleased audio and video tracks, and "exclusive music content provided by the Rolling Stone Network."

In short, BowieNet was creative and ground-breaking, and I wish I'd known about it at the time so I could have been jeangenie@davidbowie.com instead of hlibby@not-my-real-email.ca.

The BowieNet landing page in 2000. Image via DavidBowie.com.

As the Internet grew and evolved, some artists (like Prince) changed their minds about it. David Bowie never did.

He held online art exhibitions, offered his voice and his image to video games, and encouraged fans to remix his music on the new site BowieArt. Bowie did all of this because he believed in the power of the Internet, calling it "subversive and possibly rebellious and chaotic and nihilistic."

That statement is from a 1999 interview with U.K. Journalist Jeremy Paxman. Watch Paxman's face as Bowie talks about the internet:

Sorry, J-Pax. This is the face of a man who just doesn't get it. GIF via Clorpse/YouTube.

For a good third of this 16-minute interview, Bowie tries to explain the power of the Internet for artists and creators.

"I appreciate that there's a new demystification process going on between the artist and the audience," Bowie says. "I think we're on the cusp of something exhilarating and terrifying. [The Internet's] an alien life form."

It's hard to state in a few sentences how special Bowie's attitudes were and still are.

Giving fans increased power to access and interact with artists was a scary concept in 1998. By 2000, musicians like Metallica and Dr. Dre were suing Napster (and the university students using it) for sharing MP3s of their music. In 2014, Taylor Swift famously announced she'd be removing her music from Spotify — one of the world's most popular streaming music services.

Image by Jo Hale/Getty Images.

Yet, Bowie's approach to the Internet remained the same: Let the fans in, let them connect with each other and with you, and allow yourself to be surprised and delighted by what happens.

BowieNet operated as an ISP until 2006 and as a fan community until 2012. By the time it closed its doors, its creator was rewarded with a Guinness world record for "first celebrity ISP" and a Webby Lifetime Achievement Award.

Bowie's management announced his passing yesterday with posts on Facebook and Twitter — cutting out the PR middlemen and going straight to the fans with the most important news.


Just as Bowie would have wanted, and the Internet enabled him to do.

Image by Justin Tallis/Getty Images.

True

When a pet is admitted to a shelter it can be a traumatizing experience. Many are afraid of their new surroundings and are far from comfortable showing off their unique personalities. The problem is that's when many of them have their photos taken to appear in online searches.

Chewy, the pet retailer who has dedicated themselves to supporting shelters and rescues throughout the country, recognized the important work of a couple in Tampa, FL who have been taking professional photos of shelter pets to help get them adopted.

"If it's a photo of a scared animal, most people, subconsciously or even consciously, are going to skip over it," pet photographer Adam Goldberg says. "They can't visualize that dog in their home."

Adam realized the importance of quality shelter photos while working as a social media specialist for the Humane Society of Broward County in Fort Lauderdale, Florida.

"The photos were taken top-down so you couldn't see the size of the pet, and the flash would create these red eyes," he recalls. "Sometimes [volunteers] would shoot the photos through the chain-link fences."

That's why Adam and his wife, Mary, have spent much of their free time over the past five years photographing over 1,200 shelter animals to show off their unique personalities to potential adoptive families. The Goldbergs' wonderful work was recently profiled by Chewy in the video above entitled, "A Day in the Life of a Shelter Pet Photographer."

"Toy Story 2" got deleted and backups weren't working. Whoops.

A newborn baby saving an entire animated film production from unprecedented disaster? Sounds a bit like the plot of a Pixar short, doesn't it?

Something (sort of) like that actually did happen during the making of "Toy Story 2." (There are a several retellings of the story out there, from an in-depth interview on The Next Web to the simplified, animated version in the "Toy Story 2" extras shown below.)

Here's a basic rundown of what happened:

The film was well underway when an unnamed Pixar employee who was trying to delete unneeded files accidentally applied the "remove" command to the root files of the film. Suddenly, things started disappearing. Woody's hat. Then his boots. Then Woody himself.

Pixar folks watched characters and sequences disappear in front of their eyes. Obviously, this was … not good.

Oren Jacob, the associate technical director of the film, got on the horn to the systems crew with a panicked "Pull the plug!" They did. Were they able to stop the bleed? Nope, 90% of the movie was gone. Surely there was a backup system, though, right?

Keep Reading Show less
True

When Sue Hoppin was in college, she met the man she was going to marry. "I was attending the University of Denver, and he was at the Air Force Academy," she says. "My dad had also attended the University of Denver and warned me not to date those flyboys from the Springs."

"He didn't say anything about marrying one of them," she says. And so began her life as a military spouse.

The life brings some real advantages, like opportunities to live abroad — her family got to live all around the US, Japan, and Germany — but it also comes with some downsides, like having to put your spouse's career over your own goals.

"Though we choose to marry someone in the military, we had career goals before we got married, and those didn't just disappear."

Career aspirations become more difficult to achieve, and progress comes with lots of starts and stops. After experiencing these unique challenges firsthand, Sue founded an organization to help other military spouses in similar situations.

Sue had gotten a degree in international relations because she wanted to pursue a career in diplomacy, but for fourteen years she wasn't able to make any headway — not until they moved back to the DC area. "Eighteen months later, many rejections later, it became apparent that this was going to be more challenging than I could ever imagine," she says.

Eighteen months is halfway through a typical assignment, and by then, most spouses are looking for their next assignment. "If I couldn't find a job in my own 'hometown' with multiple degrees and a great network, this didn't bode well for other military spouses," she says.

She's not wrong. Military spouses spend most of their lives moving with their partners, which means they're often far from family and other support networks. When they do find a job, they often make less than their civilian counterparts — and they're more likely to experience underemployment or unemployment. In fact, on some deployments, spouses are not even allowed to work.

Before the pandemic, military spouse unemployment was 22%. Since the pandemic, it's expected to rise to 35%.

Sue eventually found a job working at a military-focused nonprofit, and it helped her get the experience she needed to create her own dedicated military spouse program. She wrote a book and started saving up enough money to start the National Military Spouse Network (NMSN), which she founded in 2010 as the first organization of its kind.

"I founded the NMSN to help professional military spouses develop flexible careers they could perform from any location."

"Over the years, the program has expanded to include a free digital magazine, professional development events, drafting annual White Papers and organizing national and local advocacy to address the issues of most concern to the professional military spouse community," she says.

Not only was NMSN's mission important to Sue on a personal level she also saw it as part of something bigger than herself.

"Gone are the days when families can thrive on one salary. Like everyone else, most military families rely on two salaries to make ends meet. If a military spouse wants or needs to work, they should be able to," she says.

"When less than one percent of our population serves in the military," she continues, "we need to be able to not only recruit the best and the brightest but also retain them."

"We lose out as a nation when service members leave the force because their spouse is unable to find employment. We see it as a national security issue."

"The NMSN team has worked tirelessly to jumpstart the discussion and keep the challenges affecting military spouses top of mind. We have elevated the conversation to Congress and the White House," she continues. "I'm so proud of the fact that corporations, the government, and the general public are increasingly interested in the issues affecting military spouses and recognizing the employment roadblocks they unfairly have faced."

"We have collectively made other people care, and in doing so, we elevated the issues of military spouse unemployment to a national and global level," she adds. "In the process, we've also empowered military spouses to advocate for themselves and our community so that military spouse employment issues can continue to remain at the forefront."

Not only has NMSN become a sought-after leader in the military spouse employment space, but Sue has also seen the career she dreamed of materializing for herself. She was recently invited to participate in the public re-launch of Joining Forces, a White House initiative supporting military and veteran families, with First Lady Dr. Jill Biden.

She has also had two of her recommendations for practical solutions introduced into legislation just this year. She was the first in the Air Force community to show leadership the power of social media to reach both their airmen and their military families.

That is why Sue is one of Tory Burch's "Empowered Women" this year. The $5,000 donation will be going to The Madeira School, a school that Sue herself attended when she was in high school because, she says, "the lessons I learned there as a student pretty much set the tone for my personal and professional life. It's so meaningful to know that the donation will go towards making a Madeira education more accessible to those who may not otherwise be able to afford it and providing them with a life-changing opportunity."

Most military children will move one to three times during high school so having a continuous four-year experience at one high school can be an important gift. After traveling for much of her formative years, Sue attended Madeira and found herself "in an environment that fostered confidence and empowerment. As young women, we were expected to have a voice and advocate not just for ourselves, but for those around us."

To learn more about Tory Burch and Upworthy's Empowered Women program visit https://www.toryburch.com/empoweredwomen/. Nominate an inspiring woman in your community today!