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Macy's becomes first major department store in the U.S. to sell hijabs.

Just in time for New York Fashion Week, Macy's announced it will be partnering with a modest fashion line for Muslim women.

Photo via Macy's.

Starting Feb. 15, the retail giant will feature an assortment of hijabs, cardigans, abayas, and dresses from the Verona Collection on Macys.com.

Lisa Vogl, founder of the Verona Collection, is a graduate of The Workshop, Macy's business development program for minority and/or women entrepreneurs. After her conversion to Islam in 2011, the single mother quickly realized how rare it is to find affordable, trendy modest clothing — and that "many other women, both Muslim and non-Muslim, felt the same way" — so she decided to launch her own fashion line.

But the Verona Collection, according to Vogl, is doing more than simply creating affordable, trendy clothes: The brand represents a new diversity and inclusivity in the fashion industry.

“Verona Collection is more than a clothing brand. It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside," said Vogl in a Macy's press release.

This isn't the first time major retailers have catered to Muslim women.

A recent example came in December, when Nike released a sports hijab in response to the growing worldwide trend of female Muslim participation in athletics.

In June 2015, Uniqlo launched a collection with British-Japanese Muslim fashion designer Hana Tajima also featuring hijabs and long dresses in their UK, Singapore, and online stores. That same summer, DKNY released a Ramadan-themed collection aimed at Muslim women, and the famed designers and retail brands Oscar de la Renta and Zara followed suit.

In January 2016, Dolce & Gabanna announced their own line of hijabs and abayas. Major international retailer H&M featured hijab-wearing model Mariah Idrissi in their Close the Loop campaign.

Here's what makes Macy's modest clothing line particularly special: It's the first major department store in the United States to sell hijabs.  

Photo via Macy's.

Macy's, founded in 1858, is one of the few old-school giant department stores left in the U.S., making their latest efforts to expand their customer demographic to include Muslim women a huge milestone for the rapidly evolving fashion industry.

Azmia Magane, an Orlando-based writer and marketing specialist for Muslim consumers, applauds the new partnership.

"I'm really excited to see Verona Collection as an offering at Macy's," she said to Upworthy. "It's a win not just for Macy's and Muslim women, but any women looking for modest fashions. It also sends a message of inclusivity that's vital in today's sociopolitical climate: Muslims are welcome here."

Maryam Sarhan, a 22-year-old in Washington, D.C., said that she hopes Macy's is just the first of many other big-name retailers to create modest fashion lines for women of faith.

"I'm pleased to see a department store like Macy's diversify their collection and offer more options for women of various backgrounds and beliefs to feel beautiful," Sarhan said. "I hope other companies follow this example with an open mind."

Aysha Khan, who's worn the hijab since elementary school, doesn't really see the difference between buying hijabs at big retail stores and from smaller Muslim vendors. Still, she's excited that there are more options — and a platform for Muslim women designers.

"I'm mostly excited about this move as it uplifts Muslim women designers," the 22-year-old Denver journalist told Upworthy. "I'm always here for bigger brands and platforms giving Muslim women opportunities in the mainstream fashion industry."

However, some Muslim women are asking an important question about the booming trend of modest fashion lines: at what cost?

Photo via Macy's.

There is a concern among some Muslim women that consumerism is hijacking their faith.

Mediha Sandhu, 34, considers herself to a part of the Muslim women consumer market. While she sees the value and optimism in Islamic fashion recognized nationally by such a staple in American culture, she still can't help feeling a bit perplexed.

"I also feel sort of at a loss that something unique and intimate, like a small business, has become mass-produced, and hijabis are the targets for mass consumption," Sandhu told Upworthy. "It's like my favorite secret spot became a tourist attraction, where the secret spot is Muslim hijabi stores."

Binta Nur, a 25-year-old Muslim hijabi from Philadelphia, where she says "Muslim women make careers by catering to their sisters," is skeptical of the modest fashion partnerships like Verona Collection and Macy's.

"I'm not a fan," Nur said in an interview with Upworthy. "They are just trying to capitalize on this market. Like, there are Orthodox Jews and Christians who wear head coverings and [are] just [as] conservative."

Worried that the trend will quash independent female Muslim entrepreneurs, she added, "This is going to put so many Muslim-owned companies out of business."

Yet for many, this broad effort to tap into the Muslim women market is also good for business.

Photo via Macy's.

In 2013, Fortune reported that Muslims spent around $266 billion worldwide on clothing and shoes. That's roughly more than Italy and Japan's spending put together. But that figure is expected to rise in 2019, according to the 2015 Thomson Reuters State of Global Islamic Economy report — to about $484 billion.

Today, Islam is one of the fastest-growing religions, and its booming population could have something to do with the rapidly expanding market. For instance, Pew Research Center estimates that, by 2050, the world's Muslim population in the world will equal that of Christians.

Sabiha Ansari, co-founder of the American Muslim Consumer Consortium, said that she's spent a lot of time and effort explaining to businesses the benefits of tapping into the Muslim consumer market.

"It's about time," Ansari told Upworthy. "We have been raising awareness about the American Muslim consumer market and its spending power since 2009. I applaud Macy's on pursuing an emerging new consumer."

She adds that it's not only Muslim women who will be interested in the new line of clothing: "I wouldn't just limit modest clothing to Muslim women alone. There are plenty of Jewish and [Christian] women who can be potential customers as well."

There is a long road ahead, but these seem like the right first steps.

While I like to support small businesses, I'm mostly excited about this move as it uplifts Muslim women designers.

Still, I'm always here for bigger brands and platforms giving Muslim women opportunities in the mainstream fashion industry — even if these first steps are imperfect for now.

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Too young to be a Boomer, too old to be Gen X: Meet the microgeneration 'Generation Jones'

Generation Jones is made up of people born from 1954 to 1965.

generation jones, gen jones, gen jonesers, girls in 1970s, 1970s, teens 1970s
Image via Wikimedia Commons

Generation Jones is the microgeneration of people born from 1954 to 1965.

Generational labels have become cultural identifiers. These include Baby Boomers, Gen X, Millennials, Gen Z and Gen Alpha. And each of these generations is defined by its unique characteristics, personalities and experiences that set them apart from other generations.

But in-between these generational categories are "microgenerations", who straddle the generation before and after them. For example, "Xennial" is the microgeneration name for those who fall on the cusp of Gen X and Millennials.

And there is also a microgeneration between Baby Boomers and Gen X called Generation Jones, which is made up of people born from 1954 to 1965. But what exactly differentiates Gen Jones from the Boomers and Gen Xers that flank it?

- YouTube www.youtube.com

What is Generation Jones?

"Generation Jones" was coined by writer, television producer and social commentator Jonathan Pontell to describe the decade of Americans who grew up in the '60s and '70s. As Pontell wrote of Gen Jonesers in Politico:

"We fill the space between Woodstock and Lollapalooza, between the Paris student riots and the anti-globalisation protests, and between Dylan going electric and Nirvana going unplugged. Jonesers have a unique identity separate from Boomers and GenXers. An avalanche of attitudinal and behavioural data corroborates this distinction."

Pontell describes Jonesers as "practical idealists" who were "forged in the fires of social upheaval while too young to play a part." They are the younger siblings of the boomer civil rights and anti-war activists who grew up witnessing and being moved by the passion of those movements but were met with a fatigued culture by the time they themselves came of age. Sometimes, they're described as the cool older siblings of Gen X. Unlike their older boomer counterparts, most Jonesers were not raised by WWII veteran fathers and were too young to be drafted into Vietnam, leaving them in between on military experience.

How did Generation Jones get its name?

generation jones, gen jones, gen jones teen, generation jones teenager, what is generation jones A Generation Jones teenager poses in her room.Image via Wikmedia Commons

Gen Jones gets its name from the competitive "keeping up with the Joneses" spirit that spawned during their populous birth years, but also from the term "jonesin'," meaning an intense craving, that they coined—a drug reference but also a reflection of the yearning to make a difference that their "unrequited idealism" left them with. According to Pontell, their competitiveness and identity as a "generation aching to act" may make Jonesers particularly effective leaders:

"What makes us Jonesers also makes us uniquely positioned to bring about a new era in international affairs. Our practical idealism was created by witnessing the often unrealistic idealism of the 1960s. And we weren’t engaged in that era’s ideological battles; we were children playing with toys while boomers argued over issues. Our non-ideological pragmatism allows us to resolve intra-boomer skirmishes and to bridge that volatile Boomer-GenXer divide. We can lead."

@grownupdish

Are you Generation Jones? Definitive Guide to Generation Jones https://grownupdish.com/the-definitive-guide-to-generation-jones/ #greenscreen #generationjones #babyboomer #generationx #GenX #over50 #over60 #1970s #midlife #middleage #midlifewomen #grownupdish #over50tiktok #over60women #over60tiktok #over60club

However, generations aren't just calculated by birth year but by a person's cultural reality. Some on the cusp may find themselves identifying more with one generation than the other, such as being culturally more Gen X than boomer. And, of course, not everyone fits into whatever generality they happened to be born into, so stereotyping someone based on their birth year isn't a wise practice. Knowing about these microgenerational differences, however, can help us understand certain sociological realities better as well as help people feel like they have a "home" in the generational discourse.

As many Gen Jonesers have commented, it's nice to "find your people" when you haven't felt like you've fit into the generation you fall into by age. Perhaps in our fast-paced, ever-shifting, interconnected world where culture shifts so swiftly, we need to break generations into 10 year increments instead of 20 to 30 to give everyone a generation that better suits their sensibilities.

This article originally appeared two years ago. It has been updated.

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3 types of ‘effortless’ psychology-based opening lines to start a conversation with anyone

Opening lines that are hard to refuse.

teenage boy, teenage girl, conversation, meeting people, talking
Photo credit:Canva/Photos

A teenage girl and boy having a nice chat.

You’re standing in line at the grocery store and you see someone cute. You’d like to strike up a conversation without it being awkward...but that feels kinda nerve-wracking, right? Or maybe you’re standing around at a party and see someone you’d like to get to know, and want to approach them in a way that doesn’t feel uncomfortable. That probably feels a little scary, too.

The good news is that with a few easy tricks, you can improve your communication skills and feel confident approaching anyone.

According to years of psychological research, several principles can help make striking up conversations with strangers easier. The great thing is that they all work best when approached in a casual, effortless way.

1. Comment on the environment

Let’s say you’re at a party in someone’s living room. You can comment on physical objects: “Gee, this guy sure has a lot of books.” Or maybe you’re at a party where everyone brought food: “The food smells great. What are you grabbing first?” You can also comment on people’s behavior: “Is it me, or is everyone really well dressed tonight?”

This works because of the Joint Attention Effect, which says that when two people pay attention to the same thing at the same time, they create a common point of reference. This shared focus can immediately make people feel closer, even in social situations.

man and woman, wine, social skills, conversation

2. Make a playful comment

People will usually respond when you make a playful or unexpected comment, as long as it isn’t threatening. For example, if the person you want to talk to is holding a cocktail, you might joke, “That drink looks serious.” If you’re stuck in a long line: “Do you know why we’re here? I almost forgot why we’re in line—it’s been so long.” Or if you’re at a child’s birthday party and spot another parent you’d like to talk to: “Be honest, how tired of Little Caesars’ pizza are you?”

This works because of the Benign Violations Theory, which suggests that when someone violates a social norm in a non-threatening way, it makes people laugh and activates bonding mechanisms. It signals to your new friend that you’re playful and friendly, and when they laugh at your joke, it shows that you share similar values.

man and woman, people laughing, sitting on couch, good company, jokes

3. Ask their opinion

Another effortless way to engage someone you don’t know is to ask their opinion. For example, if you’re in the produce section at the supermarket, you might ask, “Do these peaches look good to you?” Or if you’re at a party and bring up a pop culture moment most people watched: “So, was Bad Bunny great at the Super Bowl, or is he overrated?”

This works because of what’s known as Cognitive Ease: people are more likely to respond to questions that are easy to process. Asking someone for their subjective opinion is non-threatening, and it’s easy for them to come up with an answer that makes them feel comfortable. Plus, if social media has taught us anything, it’s that everyone loves to share their opinions.

drinks, bar, socializing, man and woman, party

Next step: Pivot and ask questions

Given that all of these strategies are psychologically designed to elicit a response, even from someone you’ve never met, you have a strong chance of sparking a conversation. The key is to widen the exchange once you get that response by asking two more questions. In fact, a Harvard University study found that one of the easiest ways to be likable is to start a conversation with a question and then follow up with two more.

“We identify a robust and consistent relationship between question-asking and liking,” the study's authors wrote. “People who ask more questions, particularly follow-up questions, are better liked by their conversation partners.”

These three psychological rules show that it doesn’t take a Herculean effort to coax a stranger into having a conversation. All you have to do is make an effortless invitation by tapping into the environment you share with them, make a playful joke, or ask their opinion. Then ask a few questions, listen, and there’s a good chance you’ve made a new friend.

Pop Culture

A nail salon's ads are so funny people are taking road trips to Canada just for a manicure

He puts a new twist on videos we all love.

nail salon ad; funny nail salon ad; Henry Pro Nails videos; viral videos; canada manicure; canadian nail tech
Representative photos by Wonderlane|Flickr and Aris Leoven|Canva

This Canadian nail salon has people packing their bags for a manicure

There are a lot of nail salons out there, and without word-of-mouth recommendations from people you trust, it can be impossible to know which salon to visit. Thanks to social media, many businesses can advertise their services without spending much on traditional marketing like television, billboards, and radio. Using pictures and videos of their amazing work to market can help maintain a steady flow of customers, but one Canadian nail salon is taking a slightly different approach.

Henry Pro Nails which started in Toronto, Canada, is leaving the Internet in stitches after creating a viral ad for his nail salon. The video uses the beginnings of several viral clips, but instead of the expected ending, Henry pops in to complete the viral moment in hilarious, unexpected ways.

HenryProNails takes viral videos and turns them into funny marketing

It opens with a familiar viral video of a man on a stretcher being pulled by EMS when the stretcher overturns, flopping the man onto the ground. But instead of it ending with the injured man on the ground, Henry seamlessly appears, lying out on the floor of his salon and delivers his first line, "Come to my nail salon. Your nails will look beautiful."

nails, nail salon, red nail polish, manicure, hands A woman getting her nails painted.via Canva/Photos


In another clip, a man holds his leg straight up and somehow flips himself into a split. When the camera cuts back to Henry, he's in the splits on the floor of his nail salon promoting loyalty discounts. The ad is insanely creative, and people in the comments can't get enough. Some are even planning a trip to Toronto just to get their nails done by the now Internet-famous top nail artist in Canada. This isn't Henry's first rodeo making creative ads, but this one is, without a doubt, his most popular—and effective.

People love Henry's videos

"I will fly to Canada to get my nails done here just because of this hilarious video. You win this trend for sure," one woman says.

"Get yourself a passport and make a road trip! My bf and I are legit getting ours, and it's only a 4 hr drive from where we are in Pennsylvania. Their prices are a lot better than other places I've been too," another person says while convincing a fellow American citizen to make the trip.

"Omg, where are you located? I would fly to get my nails done by you," one person writes.

"The pedicure I had at Henry’s was the best I have ever had. Unfortunately, it made all other places disappointing, and I don’t live close enough for Henry’s to be my regular spot," someone else shares.


In another hilarious video, Henry urges a woman not to divorce her husband for not cooking her dinner, but instead to come get her nails done so she'll feel a lot better.


Henry also jumped onto the "very demure, very mindful" trend on TikTok with his own take on the phrase.



It just goes to show that creative advertising can get people to go just about anywhere, but great service is what keeps them coming back. If you're ever in Canada and find yourself needing an emergency manicure, Henry's Pro Nails is apparently the place to be.

This article originally appeared two years ago. It has been updated.

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Jim Henson interviewing with Muppets is a delightful reminder of his magical genius

Even adults would forget that his characters weren't actually alive.

jim henson, muppets, puppets, puppeteering, the muppet show
Public domain

Jim Henson with some of his Muppets

Few individuals have had an impact on the childhoods of millions and the imaginations of people of all ages like Jim Henson. From Sesame Street to The Muppet Show to The Dark Crystal and Labyrinth, Gen Xers grew up with Henson's magic being a familiar and comforting presence. And to this day, over three decades after his death, the characters he created are still household names.

For those of us who were raised on Big Bird, Bert and Ernie, Kermit, and Miss Piggy, Henson's creatures feel as real as any living, breathing performer from our childhoods. But it's not just because we were kids when we were introduced to them. Even adults who met the Muppets found themselves transported into Henson's imaginary world, and after seeing interviews of the puppeteer with his creatures, it's easy to see why.

Watch:

Henson didn't even pretend to not be controlling Kermit. He didn't bother with ventriloquism. And yet, Kermit feels truly alive and separate from the person animating him. It almost feels surreal. Or perhaps just...real.

Henson's characters even convinced film crew members

Both guests and crew members alike found themselves pulled into Henson's world, even while fully understanding that the puppets were being controlled by people. The crew would sometimes move the boom mic to a puppet instead of the puppeteer. Directors would sometimes give stage directions directly to the Muppet instead of the human animating it. Dick Cavett, who interviewed Henson with his Muppets, said, “No matter how much you know about this, it’s completely convincing.”

Even when a Muppet would explain the fact that the person was speaking to a puppet, it still seemed like a sentient being. Case in point:

(This may be the one time you see Henson swear, but in context, it's brilliantly wholesome.)

@guygilchrist

My old boss’s last public performance as Rowlf.🐶🙏🏻 . . #jimhenson #jimhensonscartoonist #themuppets #fyp #foryoupage



Frank Oz shared what it was like to work with Henson

Of course, Henson didn't work alone. Bringing his characters to life in all the ways he envisioned took the work of many people, but none were more aligned with Henson himself than his partner-in-puppetry, Frank Oz. Oz was the Miss Piggy to Henson's Kermit, the Bert to his Ernie, the Animal to his Dr. Teeth.

Oz started working with Henson when he was just 19 years old, and for 27 years the duo created unforgettable magic together. It wasn't just the puppets. It was the voices, the comedic timing, the way they could make you laugh in one moment and well up with tears in the next. Their creatures entertained us but also taught us about being human, which was a truly remarkable feat.

Oz shared what it was like to work with Henson with Gene Shalit after Henson's death in 1990:

- YouTube www.youtube.com

Like Fred Rogers, Jim Henson is remembered for being a distinctly decent person in addition to his creative work. He brought the ancient art of puppetry into the modern world, touching every generation in his lifetime and after in a way that remains unmatched. As the tribute song "A Boy and His Frog" by Tom Smith says:

"They say, 'Oh that's foam and a wire, attached to a green velvet sleeve. Anyone can do that.' Well, that's true, I suppose, but who else can make them believe?" (Grab a tissue before listening to this song, Henson lovers. It's a doozy.)

- YouTube youtu.be

How his legacy lives on

Henson’s children, Lisa, Cheryl, Brian, John, and Heather, have carried on his work by running the Jim Henson Company and Jim Henson Foundation, performing themselves, and continuing to advocate for the art of puppetry. They've also kept Jim Henson's Creature Shop running, creating puppets, animatronics, and even digital puppetry. The shop designed and built the full-size animatronic puppets for the 2023 Five Nights at Freddy's movie and works on television, commercial, and themed projects as well.

In 2024, renowned director Ron Howard released a documentary about Henson's life and work, Jim Henson: Idea Man, which can be found on Disney +.

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Joy

Malala Yousafzai's brother reveals beautiful sentiment about living in his sister's shadow

"I'm not in my sister's shadow. I'm in my sister's light."

Malala Yousafzai, Khushal Yousafziai Pakistan, siblings, support, family
Photo credit: Used with permission from Khushal Yousafzai

Malala Yousafzai and her brother, Khushal, pose for a photo.

Malala Yousafzai most certainly has a lot of light. At the young age of 11, she began advocating for education for girls after the Taliban took over her district of Swat in Pakistan. About three years later, she—alongside two other girls—was shot in the head on a bus for her passionate, outspoken views.

She survived and went on to address the United Nations about the importance of education. According to her nonprofit's website:

"The U.N. recognized July 12 as Malala Day, in honour of her courageous advocacy and to highlight the global struggle for education. With her father, her ally and inspiration, she established Malala Fund, an organisation dedicated to giving every girl the opportunity to learn and choose her own future."

Just one year later, she became the youngest-ever recipient of the Nobel Peace Prize. She has received numerous awards, been honored by Time Magazine, and continues to inspire people around the world.

Recently, one of her younger brothers, Khushal Yousafzai, was speaking at the Oxford Scholars Program when he was asked whether he ever felt "overshadowed" by his sister's accomplishments. His answer was vulnerable, heartfelt, and lovely:

"My sister nearly died. Forget her winning the Nobel Prize. Forget her getting the limelight. I would give up my life for you to have a life. Death puts things into perspective like nothing else does."

He pauses, then says, "Why would her success take anything away from me? I'm not in my sister's shadow. I'm in my sister's light. And Rumi has this beautiful quote: 'A candle doesn't lose its light when it lights up another candle.' Actually makes the world a brighter place. It lights up the whole room."

He continues with a message about supporting the people you love:

"So guys, uplift each other. If you see your friend, uplift them. Because guess what? We all are gonna die someday. And your friends, I'm sure they mean a lot to you. And at times, there is that feeling of jealousy. You don't want to be going to their funeral and telling their parents how amazing they were. Because guess what? It's too late. So tell them while they're still alive. You don't want to live with that, so uplift people while they're still here."

Khushal speaks frequently to students about his journey. He is also a fierce advocate for education and finding the fuel to live life to its fullest. According to a biography he shared with Upworthy: "Through his educational platform, Yousafzai Academy, he mentors students about personal and academic growth, learning from setbacks, and leadership."

Many commenters on Instagram expressed heartfelt support and said they were deeply touched by his words.

"So beautiful to see his immense love for his sister shared so honestly, vulnerably, and without any hint of shame or resentment," one commenter said. "And the Rumi quote is just so perfect. ❤"

Another notes that his wisdom isn't surprising, considering his whole family is involved in activism: "This family has got all the right things going on! What a gift to the world."

This person was moved by his words, especially by the idea of uplifting people while there's still time: "Wisdom. Beautiful. Fabulous. What a family! Uplift your friends. Uplift people while they are still here. Yes!"

And this commenter deduces that the trauma his family has been through has created a thoughtful empath: "You have a high level of empathy 🙏🏽💕. Only people who have come close to death know the depth of your words and the bond you share with your sister."

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