ACUVUE launches a new campaign to inspire Gen Z to put down their phones and follow their vision
What will you create on your social media break? Share it at #MyVisionMySight.
If you’ve always lived in a world with social media, it can be tough to truly understand how it affects your life. One of the best ways to grasp its impact is to take a break to see what life is like without being tethered to your phone and distracted by a constant stream of notifications.
Knowing when to disconnect is becoming increasingly important as younger people are becoming aware of the adverse effects screen time can have on their eyes. According to Eyesafe Nielsen, adults are now spending 13-plus hours a day on their digital devices, a 35% increase from 2019.1. Many of us now spend more time staring at screens on a given day than we do sleeping which can impact our eye health.
Normally, you blink around 15 times per minute, however, focusing your eyes on computer screens or other digital displays have been shown to reduce your blink rate by up to 60%.2 Reduced blinking can destabilize your eyes’ tear film, causing dry, tired eyes and blurred vision.3
ACUVUEhas been encouraging people to take time off social media and use their newfound time to see their vision, whether that's becoming a makeup influencer, focusing on athletics or embracing their unique talents.
Upworthy caught up with influencer, YouTube star and contact lens wearer Amber Alexander to talk about how she balances her social media use. Recently, she took a social media break while visiting her sister.
“I was able to slow down time and take in each moment,” she told Upworthy. “Being on social media 24/7 always puts me in a very overwhelmed and anxious state of mind, so it was so refreshing to put my phone down and see life from a clearer perspective. Every moment felt more meaningful.”
“As soon as I put my phone away, I was able to really connect with my family and cherish our time together. I saw how my peace of mind improved when I took a break from social media,” she continued.
Alexander understands how social media can have a huge effect on her self-esteem and productivity.
“Scrolling through social media often leads people to compare their own lives, achievements, and physical appearance to people they see online,” she told Upworthy. “It is unrealistic and discouraging to see so many attractive, successful people online 24/7. Also, being on social media takes up so much time from our day that could be used socializing with real people, going outside, and working towards meaningful goals.”
ACUVUE is challenging young people to take social media breaks to pursue their purposes, visions, missions, and dreams through its Where Vision Meets Sight campaign. But the campaign from ACUVUE is about a lot more than just personal development. They’d like you to inspire others by sharing what you’ve done during your social media break by using #MyVisionMySight.
Get inspired and learn more on ACUVUE’s Where Vision Meets Sight page.
1COVID-19: Screen Time spikes to over 13 hours per day according to Eyesafe Nielsen estimates, published 3/28/20, https://eyesafe.com/covid-19-screen-time-spike-to-....
2Tsubota K, Nakamori K. Dry eyes and video display terminals. N Engl J Med. 1993;328(8):584. doi: 10.1056/NEJM199302253280817.
3Patel S, Henderson R, Bradley L, et al. Effect of visual display unit use on blink rate and tear stability. Optom Vis Sci 1991;68(11):888-892. doi: 10.1097/00006324-199111000-00010.
Billie Eilish says Instagram comments were ruining her life. So she quit reading them. Smart.
Billie Eilish has gone from being a pop star to a superstar over the course of about a year. Her meteoric rise to fame has forced her to reevaluate how she deals with her fans online.
She used to be happy to read the comments on her Instagram feed, but the tone of the posts has become exceedingly negative. So she's decided to stop reading them altogether.
According to psychologists, that's a very good idea.
Eilish admitted she quit reading the comments during an interview with Louise Minchin from the BBC where she was joined by her brother, writer and producer, Finneas.
"Do you still read everything that's on Instagram?" Minchin asked.
"No, no. I stopped like two days ago," Billie responded. "Literally two days ago. I've stopped reading comments fully. Because it was ruining my life. It's weird. The cooler the things you get to do are, the more people hate you. It's crazy."
"How do you make it better?" the interviewer asked.
"The internet is a bunch of trolls. And the problem is that a lot of it is really funny," Billie said.
"Everyone is much braver behind a cell phone screen than they would be if they walked down the street," Finneas added.
"It's way worse than it's ever been right now," Billie admitted.
"It's insane that I even have been reading comments up until this point. I should've stopped long ago, it's just the problem is I've always wanted to stay in touch with the fans and keep talking to them, and people have ruined that for me, and for them. That sucks," she added.
However, the negativity Billie has faced online hasn't affected how she treats her fans in public.
"If I see fans anywhere, I just want to talk to them and be around them, because they're people. They're me! They're like other me's," the "Bad Guy" singer said. "They're like friends of mine, but the internet is ruining my life, so I turned it off."
Reading the comments on social media shouldn't be a huge problem for those of us who post things that are only seen by people we know. But for anyone in the public spotlight, being bombarded by negative comments day in and day out can be damaging.
That's because of a psychological trait called negativity bias.
According to Psycom's Margaret Jaworski, "We're more likely to register an insult or negative event than we are to take in a compliment or recall details of a happy event. The negativity bias can even cause you to dwell on something negative even if something positive is equally or more present."
Research suggests that it takes three positive comments to cancel out the effects of one negative remark.
Billie Eilish is smart to protect her own sanity by staying out of the comment section and not allowing it to affect her art or life. It's fine for the public to have access to her art but there's no reason she should be handing over her sanity as well.