+
Sign up for
The Upworthiest
Our top stories of the day delivered straight to your inbox.
popular

Iceland tourism ad hilariously trolls Mark Zuckerberg and the 'metaverse'

facebook, metaverse, mark zuckerberg, iceland
Inspired by Iceland/Twitter

Welcome to the Icelandverse, where everything and everyone is real.

Iceland is known for its dramatic volcanic and glacial landscape and its fascinating culture. (Did you know that Icelanders don't use family names for their last names? Now you do.) But who knew the Land of Fire and Ice also had a wickedly hilarious sense of humor?

In a tourism promotion ad, the public-private marketing organization Inspired by Iceland introduced the "Icelandverse," where everything and everyone is real, with no need for "silly VR headsets." It's a direct trolling of Facebook founder Mark Zuckerberg's video introducing the metaverse, right down the narrator's haircut.

To get the full hilarity of the Iceland ad, watch the first couple of minutes of Zuckerberg's "Connect 2021: our vision for the metaverse" video, if you haven't seen it yet:

On the one hand, the metaverse does seem like the next logical step in technology, and there are probably some super cool ways we could utilize virtual internet reality. On the other hand, creepy Matrixy future much, Zuck? To his credit, he does poke fun at his reputation for seeming like an android just after the 5-minute mark, when he says, "I thought I was supposed to be the robot." (But he also didn't do a whole lot here to save himself from that reputation, either.)

We've all watched too many movies that prompt us to see a virtual-reality-filled future as overly detached and lacking in human connection. What the metaverse will really be like remains to be seen, but that perception—and the general consensus among many that Mark Zuckerberg is … well … odd—is what makes Inspired by Iceland's promo video so perfect.

Watch:

Right out of the gate, Zuck gets zapped with a zinger: "Today I want to talk about a revolutionary approach on how to connect our world without being super weird." (If you didn't think the first few minutes of the metaverse video was super weird, please go to minute 18:50 and watch for a bit.) The hair, the outfit, the camera work, the "water that's wet," the "skies you can see with your eyeballs"—it's all just delightfully understated, wholesomely clever and perfectly effective.

Now I want to visit Iceland for the volcanoes, the hot springs, the waterfalls, the geysers and the Olympic-level trolling of one of the world's most powerful billionaires. (Oh yes, and the "really easy-going" people.)

By the way, If you're curious about what's on their faces in the hot spring, it's not sunscreen, but a mask. The Blue Lagoon geothermal spa is known for its blue silica and algae mask that supposedly makes your skin radiant. (Reason #2849 to head to Iceland.)

Well done, Inspired by Iceland. If we can't get to Iceland in real life, we'll definitely visit you in the metaverse.


From Your Site Articles
Related Articles Around the Web
Badge
Acuvue
Acuvue
Sponsored

ACUVUE launches a new campaign to inspire Gen Z to put down their phones and follow their vision

What will you create on your social media break? Share it at #MyVisionMySight.

True

If you’ve always lived in a world with social media, it can be tough to truly understand how it affects your life. One of the best ways to grasp its impact is to take a break to see what life is like without being tethered to your phone and distracted by a constant stream of notifications.

Knowing when to disconnect is becoming increasingly important as younger people are becoming aware of the adverse effects screen time can have on their eyes. According to Eyesafe Nielsen, adults are now spending 13-plus hours a day on their digital devices, a 35% increase from 2019.1. Many of us now spend more time staring at screens on a given day than we do sleeping which can impact our eye health.

Normally, you blink around 15 times per minute, however, focusing your eyes on computer screens or other digital displays have been shown to reduce your blink rate by up to 60%.2 Reduced blinking can destabilize your eyes’ tear film, causing dry, tired eyes and blurred vision.3

Keep ReadingShow less
social media
Joy

18-year-old took her college savings and bought the restaurant where she was a dishwasher

Samantha Frye, the newest owner of Rosalie's restaurant, is proving there's more than one way to invest in your future.

Canva

There are many way to invest in your future

Eighteen year old Samantha Frye has traded college life for entrepreneurship, and she has no regrets.

Frye began working at Rosalie's Restaurant in Strasburg, Ohio at 16 as a dishwasher, working up the ranks as a kitchen prep, server, then line cook. All while working a second job, sometimes third job.

After graduating high school, Frye started college at Ohio State with plans of studying business or environmental engineering. But when she came back to work a shift at Rosalie’s for winter break, an opportunity arose—the owners had planned to sell the restaurant.
Keep ReadingShow less
college
Pop Culture

Man rewatches shows from his childhood and his recaps of the bonkers storylines are priceless

Rob Anderson's hilarious recaps of shows like "Mighty Ducks," "Beethoven," and "7th Heaven" might make you wonder how they got made in the first place.

@hearthrobert/TikTok

These plots makes zero sense.

While there are no doubt some timeless classics from our childhood that remain every bit as amazing as we remember, many are straight-up cringey upon a later viewing. Really, it’s to be expected as societal viewpoints change…sort of a marker of how far we’ve collectively come.

And so, what do we do with these problematic pieces of old-school pop culture? Well, we can certainly update them to better reflect a more modern attitude, but that also comes with a set of potential problems. Or we could simply never watch them again. Certainly an option given all the content out there. But then we might miss an opportunity to better understand what seemed to work for the mainstream then, and why it doesn’t work now.

And then there’s the third option—allow ourselves to be entertained by their cringiness.

That’s certainly the route taken by Rob Anderson. Over on TikTok, Anderson has taken ultra-popular movies and television shows from his childhood and given them hilarious recaps capturing how absurd some of the storylines are.
Keep ReadingShow less
movies
Pop Culture

Man's 'Who Wants to Be a Millionaire' lifeline call to dad is still thrilling 24 years later

This might be the greatest game show moment ever.

@Steve_Perrault/Twitter

Some moments never get old.

On November 19, 1999, a man named John Carpenter made game show history and quite possibly gave us all the greatest game show moment of all time.

Carpenter was a contestant on the very first season of “Who Wants to be a Millionaire” shot in America. Hosted by the late Regis Philbin, the quiz show featured three "lifeline" options to help them with difficult questions, the most popular being able to “Phone-a-Friend.”

Carpenter had impressively not used a single lifeline for any of his questions. That is, until question 15. The million-dollar question, to be exact.

Keep ReadingShow less
video
Joy

Woman decides that she is the love of her life and marries herself at her retirement home

“I said, you know what, I’ve done everything else. Why not?”

KCEN|YouTube

77-year-old woman decides she's the love of her life and marries herself.

We joke about marrying ourselves or a platonic friend if some arbitrary amount of time has passed without a proposal from an imaginary suitor. And sure, some people do wind up marrying a friend in more of a business arrangement, but it's not very common that someone follows through with marrying themselves.

Dorothy "Dottie" Fideli, decided that she was going to break the mold. The 77-year-old sat down and thought about all of the things she had done in life and who was with her the entire time cheering her on. It was an easy answer: herself. She was her biggest cheerleader, the person who always showed up and the love of her life, so Fideli made the plan to marry herself.

On a beautiful May day, friends and family gathered in the O’Bannon Terrace Retirement Community, where Fideli is a resident, to witness the ceremony.

Keep ReadingShow less
love
Joy

12-year-old Texas girl saves her family from carbon monoxide poisoning

She knew something was wrong with her mom and brother, which wound up saving her whole family.

WFAA|YouTube

Fort Worth 12-year-old helps save family from carbon monoxide poisoning.

Carbon monoxide is called a silent killer for a reason. Many people don't realize they're experiencing carbon monoxide poisoning before it's too late. The gas is colorless and odorless and tends to have a sedating effect that causes people to sleep through the fatal poisoning. Having carbon monoxide detectors is one of the most effective ways to identify the gas before it's too late to get out of the house, but not every home has one.

A little girl in Fort Worth, Texas, experienced a terrifying encounter with the deadly gas, but her quick actions saved her entire family. Jaziyah Parker is being held up as a hero after she realized something was wrong with her family members and called for help.

The girl called 911 after she noticed her mom pass out. On the call with the dispatcher, Jaziyah says she thinks her mother has died before explaining that there was something now wrong with her baby brother, who was just 5-months-old.

Keep ReadingShow less
kid hero
Pop Culture

In a touching, unscripted moment, Drew Barrymore rushes to comfort a crying audience member

"Are you okay?"

via Eva Rinaldi/Flickr

Drew Barrymore speaks during the FLOWER Beauty launch at Westfield Parramatta on April 13, 2019, in Sydney, Australia.

Drew Barrymore, 48, has been in the public consciousness since she starred as Gertie in 1982’s mega-blockbuster, “E.T.: The Extra-Terrestrial,” a performance that earned her an Oscar nomination for Best Supporting Actress. So, it makes sense that many people of a certain age feel as if they’ve grown up with her.

Barrymore has consistently starred in hit films and movies that are rewatchable cable-TV staples, such as “Charlie's Angels” (2000), “Never Been Kissed” (1999), “Scream” (1996), “The Wedding Singer” (1998), “50 First Dates” (2004) and “Fever Pitch” (2005).

Now, she’s an even more significant part of people’s lives as the host of “The Drew Barrymore Show,” which runs every weekday on CBS. So far, the show has been a big success, attracting an average of 1.21 million views per show, and ranks as the #4 talk show in syndication. It was recently renewed through the 2024 season.

Keep ReadingShow less
drew barrymore
Trending Stories