Heroes

How Can Wee Little Humans Beat Oil Companies? The Answer’s Actually Easy.

This solution to the old how-can-we-ever-change-anything-when-we're-just-some-normal-people problem is so simple, I can't believe people didn't think of it before. Well, actually, people did think of it before but never for this issue! And thank goodness — it's not a moment too soon.

How Can Wee Little Humans Beat Oil Companies? The Answer’s Actually Easy.

Divestment?

It's a super-serious word that basically means:

Let's not give our money to jerks.

After all, when we give our money to jerks, they can spend it on whatever jerky things they want, whether it's just feeding their terrible stomachs or buying the evil tools they use to be jerks.


Those jerks could be oppressive governments, shady businesses, even bands we hate (if we all stopped buying their CDs ... oh, never mind).

And that's the idea that took down the racist government in South Africa.

Pretty effective, huh?

Today, there's an even faster-growing divestment movement.

Because money buys political power (sad but true), it's pretty challenging for individuals to take on companies in the energy industry, which is happily and profitably zipping our planet toward a pretty unpleasant future.

But people have been asking their churches, schools, and institutions to take any money they have that's invested in fossil fuel companies and moving it elsewhere.

Slowly but surely, they're chipping away at those companies' power to be jerks (by controlling our political process and thus our future).

There's a global day of action coming in February 2015.

Check out more of the story in this video about Global Divestment Day.

So. Let's go over it more time.

We do.

True

Anne Hebert, a marketing writer living in Austin, TX, jokes that her closest friends think that her hobby is "low-key harassment for social good". She authors a website devoted entirely to People Doing Good Things. She's hosted a yearly canned food drive with up to 150 people stopping by to donate, resulting in hundreds of pounds of donations to take to the food bank for the past decade.

"I try to share info in a positive way that gives people hope and makes them aware of solutions or things they can do to try to make the world a little better," she said.

For now, she's encouraging people through a barrage of persistent, informative, and entertaining emails with one goal in mind: getting people to VOTE. The thing about emailing people and talking about politics, according to Hebert, is to catch their attention—which is how lice got involved.

"When my kids were in elementary school, I was class parent for a year, which meant I had to send the emails to the other parents. As I've learned over the years, a good intro will trick your audience into reading the rest of the email. In fact, another parent told me that my emails always stood out, especially the one that started: 'We need volunteers for the Valentine's Party...oh, and LICE.'"

Hebert isn't working with a specific organization. She is simply trying to motivate others to find ways to plug in to help get out the vote.

Photo by Phillip Goldsberry on Unsplash

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