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Joy

How one female copywriter convinced the world that diamonds meant everlasting love

wedding rings, diamonds
Photo by darlene on Unsplash

No better sell than romance.

We’ve all heard the phrase, “a diamond is forever.” But as history shows us, that isn’t necessarily the case. In fact, having a diamond in a wedding ring is a fairly new concept, and it’s a brilliant lesson in the power of emotional marketing.

According to Weird History, proposing with a wedding ring dates back to the Roman Empire. Though, probably to no one’s surprise, the reasons for doing so were … less than romantic. Rather, simple bands were a symbol of a legal contract. On an even more unsentimental note, only women would wear rings, symbolizing a passing of ownership from father to future husband, thus marking this person as off the market, literally. How sweet.

ancient wedding traditionsRing? Or collar? Who's to say...upload.wikimedia.org



Roman women often received two wedding rings: one made of iron, and one gold. The iron ring, a symbol of strength, would be worn at home. The gold would flaunt affluence to the outside world. And just like today, the ring was worn on the fourth finger, because ancient Romans believed a vein ran from the finger to the heart. Weird History marked this as scientifically inaccurate, but there is a bit of nuance to be explored here. Traditional Eastern healing modalities (think acupuncture and reflexology), work with the concept of meridians, thought to be energetic channels through which life energy flows. The San Jiao meridian, also known as the “Triple Burner” or "Triple Energizer,” begins in the ring finger and passes through the chest to connect with the pericardium, the protective sac surrounding the heart.


So maybe—like many ancient civilizations—the Romans were aware of something we have since forgotten.


Once Rome fell, Europe continued the tradition of betrothal rings, but with a slightly more sentimental twist. Now wedding rings signified the promise of engagement. More like a pledge, less like a property statement. And the Roman Catholic Church first started to imbue the sense of faith, matrimony and divine union through the use of rings. Our modern-day sense of a ring symbolizing marriage vows began in this era.

Okay, but, like … where’s the diamond?

Fast forward to 1477, during the engagement between Maximilian I, Archduke of Austria, and Mary of Burgundy. It was a marriage meant to bring peace and expand the Holy Roman Empire. Talk about a power couple. Mary of Burgundy was the first ever to receive a diamond in a wedding ring, starting a new trend throughout Europe. Ring makers everywhere brainstormed new and more impressive ways of cutting and setting the stones. You could say that Mary of Burgundy was a jeweler influencer, before it was cool.

Diamonds at this time were incredibly rare, and therefore incredibly expensive. Not until diamonds were discovered in Brazil during the early 1700s would prices finally drop. And once South African diamonds were found plentiful in the mid 1800s, the shiny stone began flooding jewelry stores everywhere, and for the first time, diamond wedding rings were made affordable to the middle class.

That is, until the Great Depression.

de beers

Silver diamond studded ring.

Photo by Sabrianna on Unsplash

Financial devastation caused a crash in diamond ring sales. De Beers, the world’s largest diamond conglomerate, somehow couldn’t convince couples that spending what little money they had on an inanimate object to prove wedded bliss was a good idea. That is, until they began to capitalize on the idea of romance.

Using the power of glamor, De Beers bombarded the public with advertisements marketing diamonds as an investment in love, even having actresses pose in pictures to sell the idea (some things never change). Diamond sales skyrocketed 55%. So yeah, it worked.

From there, De Beers continued to entice potential buyers with the idea of bigger, better (read: more expensive) stones with even more ad campaigns. If diamond rings could somehow be synonymous with marriage, then diamond rings would become a necessity for holy matrimony. But how?

The answer is: with words.

This is where copywriter Mary Frances Gerety came into the picture. In 1948, Gerety was assigned to create a slogan that encapsulated the security and eternal romance guaranteed by owning a diamond. According to The New York Times, Gerety scribbled some words onto a piece of paper one night, and the next day presented it to De Beers. The paper read:

“A Diamond Is Forever.”

Gerety cast her spell, and it sold more than a million rings. By the 1960s, 80% of women in the U.S. owned a diamond ring. And it’s still an incantation De Beers uses today.

If there was ever any doubt on just how powerful words can be, let this story be an example.

The slogan might finally be losing its luster, as more and more couples are opting to use different stones, both for ethical reasons and to use different symbolism. For example, some might opt for a sapphire (signifying loyalty), while others might choose a ruby (for love and passion). Others still might do away with rings entirely. Two of my friends have tattoos on each of their ring fingers—the woman has a sun (her husband), and the guy has a moon (his wife). We live in a time where self-expression is making a renaissance, and it’s beautiful to witness. Tradition has its place, but, like with diamond rings, it’s important to know where those traditions are sourced from, in order to make empowering decisions.

For even more wedding ring knowledge, including the story behind Queen Victoria’s infamous golden serpent ring with emerald eyes, watch the full video below.

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Special ring that tells people you're single created for folks tired of dating apps

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Brianna Greenfield makes nachos for her husband.

A viral video showing a woman preparing nachos for her "picky" spouse after he refused to eat the salmon dinner she cooked has sparked a contentious debate on TikTok. The video was shared on April 26 by Brianna Greenfield (@themamabrianna on TikTok) and has since earned over 2.5 million views.

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“If I don’t feed him, he literally won’t eat,” she wrote. “This used to irritate me. Now I just blame his mother for never making him try salmon,” Greenfield wrote. The video features Meghan Trainor’s single “Mother” playing in the background.

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Family

New study shows spanking hurts kids' mental health and is less effective at teaching lessons

Why is it wrong to hit an adult or an animal but OK to spank a child?

Photo by Kat J on Unsplash

Yet another study shows that spanking isn't good for kids.

Whether to spank your child or not is one of the oldest debates among parents. Many live by the age-old wisdom that to “spare the rod” is to “spoil the child,” while others believe it’s wrong to resort to violence to punish a child when so many alternatives exist.

It also begs the question: If it's wrong to hit your spouse or pet, why is it acceptable to hit a defenseless child?

The 2021 American Family Study found that support for spanking has declined in the U.S. over the past few years. In 2015, 54% either somewhat or strongly agreed with the practice, but that number dropped to 47% in 2021. Thirty-five percent of respondents disagree with the practice and 18% neither agree nor disagree.

A new research study from the Parent and Family Research Alliance in Australia led by Professor Sophie Havighurst and Professor Daryl Higgins from Australian Catholic University makes a strong case that people should stop using corporal punishment to discipline their kids. The study “Corporal punishment of children in Australia: The evidence-based case for legislative reform” analyzed countless studies on the topic and found spanking ineffective and harmful.

The study was published to urge lawmakers to make corporal punishment in Australia illegal. Sixty-five states across the world have made corporal punishment illegal, protecting 14% of the world’s children.

The study defined corporal punishment of children as using physical force to cause pain, but not injury, to correct or control a child’s behavior.

The most startling meta-analysis published in the study found that "only 1 out of 111 statistically significant effect sizes was associated with a link between 'spanking' and a positive child outcome," while 110 were found to be associated with adverse outcomes.

The one positive outcome was in a 1972 study of children of the U.S. military living in West Germany that found those spanked showed less amphetamine and opiate use as adults.

However, the remaining 110 significant results found that spanking had adverse effects, including: “reducing trust and connection with those they are closest to, lower self-esteem, more internalizing and externalizing behavior problems including aggression, mental health difficulties, and increased risk for later substance abuse, antisocial behavior, and violence.”

A meta-analysis found that when children are spanked, they are less likely to internalize the moral implications of the behaviors that led them to be disciplined. It also found that non-physical discipline was more effective at teaching “alternative behaviors,” “developing a child’s conscience,” and advancing their “emotional development.”

Another meta-analysis cited in the story found that corporal punishment in childhood was associated with mental health problems, low self-esteem and antisocial behavior.

In the end, the studies show that corporal punishment is counter-productive when it comes to raising healthy, happy children. But it will take much more than a study to get people to reconsider their views of corporal punishment because they are deeply rooted in many cultural traditions.

Looking for some non-physical alternatives to discipline your child? Here’s a great place to start from WebMD.

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